Chairman's message

Dear friend,

FG

BBVA has been developing a strategy for years based on diversification in markets with high growth potential, a customer-centric business model and technology as a key element in order to face the transformation process being experienced in the financial sector.

BBVA is an increasingly global financial group, and we have used these recent years to continue our expansion into markets with high growth potential, such as Turkey, China and Latin America that already provide more than half of our annual gross income.

In addition to the profound regulatory changes in our industry, as well as the turning of the world economy towards emerging markets, society, lifestyles and buying habits are also changing rapidly.

Conventional banking business models are no longer enough to meet customer needs. BBVA has been able to anticipate and evolve, offering our customers new, more simple solutions that they can access how, where and when they want. All this has been possible due to the use of technology as a strategic element to differentiate us from our competitors.

And even more importantly, at BBVA we are working for a better future for people, our customers, our employees and society at large. The BBVA team are part of a corporate culture based on the principles of integrity, prudence and transparency, which have been key in allowing us to build a strong business model that is able to grow and is very customer centric.

I invite you to browse through the Group's corporate website, the best online storefront to find out in detail who we are and how we work, reflecting our commitment to transparency.

I also suggest you visit the Group’s other websites that can be accessed from here. There you will find the widest range of products and