A company's vision is what it aspires to be. At BBVA the Vision is:
At BBVA we are working for a better future for people
The Vision emerged in 2003 and every word has its raison d'être. We say "At BBVA we are working" - in first person plural - because BBVA is nothing more than the sum of all the people making up the Group.
We talk about the future because society expects a bank to help it build a better future: a comfortable retirement, a good education for their children, the chance to start a business, and so on.
All the Group's activity is aimed at creating a future for stakeholders, understanding future in a positive and sustainable way. Future is a better tomorrow.
The Vision has important implications for the business model, corporate culture, employee behavior and communication in all its forms.