The Corporate Reputation Forum (fRC), created in September 2002, is a place for meeting, analysing and publicising trends, tools and models for corporate reputation in business management. 

The fRC is made up of the Agbar Group, BBVA, Repsol YPF and Telefónica as founder members, to which have been added Abertis, Ferrovial, Gas Natural, Iberdrola, Iberia, Inditex and RENFE as new members in October 2003. 

The fRC was created to reinforce the position of the companies that make it up, which in itself is excellent, as pioneers in developing a new business management model. This new model requires a change of focus: from generating short-term value for the shareholder to generating value for all the interest groups or stakeholders in a sustained and long-term way.

Vision and objectives

The fRC is trying to make an in-depth study of the value deriving from business ethics, good corporate governance, social responsibility and sustainable development policies, identity and corporate culture.

The main objective of the fRC is to increase corporate value, based on intangible assets and value generators. To do this, its lines of action are focused on:

1. Sharing research and disseminating knowledge about corporate reputation. 
2. Analysing different corporate reputation management methodologies.
3. Evaluating intangible assets.
4. Studying the influence and inter-relationships between the main intangible corporate reputation variables: ethics, mission, vision and values, social responsibility, identity and brand, and corporate governance.

The fRC has a website (www.reputacioncorporativa.org) as a communication channel. This digital channel contributes to disseminating management knowledge and experiences concerning corporate reputation.