The BBVA experience is based on matching what we say (communication) and the way we behave (corporate culture) with what we offer (products and services). If these three concepts are applied consistently, with time they will create and strengthen our corporate reputation. There will be a balance between the image we project and the reality of the company.

BBVA’s corporate reputation is based on universal values (ethics, good governance, social responsibility and sustainable development, corporate identity and culture) and it is leveraged by the values of the BBVA experience (leadership, the importance of people and attention to the future). 

BBVA's corporate reputation is administered within the framework of the BBVA experience. This means it is based on our commitment to stakeholders, it matches the group's vision and corporate principles and it has a pro active focus.

In addition BBVA's corporate reputation combines the intangible concepts (brand and corporate culture) with the tangibles ones (financial results and marketing). In this way it seeks an optimum balance between perception and reality.

Therefore BBVA's corporate reputation is built on the basis of the following: service quality, financial results, vision and leadership, emotional attachment, corporate social responsibility and the working culture and environment.

BBVA’s model for reputation management has a pro active approach and tries to go beyond the traditional models of reputational risk management. Apart from identifying risks and establishing mechanisms to deal with them, the goal is to create value by fortifying reputation.

BBVA is a founding member of the Corporate Reputation Forum, whose slogan is “we are what we do each day”. This phrase closely matches the group’s management model for reputation.