BBVA entered a new phase of development in 2002, focusing on business and customers as a continuation of its overall strategy. This phase is based on three concepts: profitable growth, management of diversity and adding value.

BBVA has its eyes on the future. It wants to grow all its businesses, to be ready to handle new situations and to lead the way in the changes that lie ahead. It wants to offer a simpler and more comfortable world, ie, to be the best.

BBVA tries to anticipate the future by seeking lasting relationships with millions of customers. This will change their perception of the bank and generate long-term value, bringing a better future to society in the new millennium.