BBVA is a global group that offers individual and corporate customers the most complete range of financial and non-financial products and services. It enjoys a solid leadership position in the Spanish market, where it first began its activities over 150 years ago. It also has a leading franchise in South America; it is the largest financial institution in Mexico; one of the 25 largest banks in the United States in terms of assets and one of the few large intrernational groups operating in China. BBVA employs 112,000 people in over 30 countries around the world, has more than 47 million customers and 890,000 shareholders. 

It follows an innovative management model that focuses on the customer and that considers society in general. The key features are innovation, growth and the generation of profit. Its cornerstones are people, teamwork, ethical principles and technology. 

This is a financial services group that strives to grow stronger through improvements in efficiency, profitability and capital adequacy commensurate with competitive advantage. It is also expanding risk management to the highest possible level.

The group’s overall goal is to use its strengths to establish lasting relationships with increasingly satisfied customers in Spain, Europe and Mexico, in other American countries and in other places where it has a presence.

BBVA has its eyes on the future. It has become a veritable point of reference in international circles as a highly-regarded, award-winning bank. BBVA, adelante. 

BBVA corporate principles:

1. Customer as the center of our business.

2. Creation of shareholder value through business activity.

3. Teamwork as the key to generating value

4. Management style that generates enthusiasm.

5. Ethical conduct and personal and professional integrity as a way of understanding and conducting business.

6. Innovation as the engine for progress

7. Corporate social responsability as an intrinstic part of development.