a passion for society, a passion for art and culture,
Corporate responsibility principles and policy
Within today's environment of financial and economic crisis, as well as in values, the business model based on return adjusted to principles is more apposite than ever and is one of BBVA's clearly distinctive competencies for generating value in a sustained manner over time for all its stakeholders.
Within the current context of global crisis, BBVA's premise of Working towards a better future for people becomes even more meaningful, whereby it seeks to forge emotional ties that generate trust and support in its dealings with its target audiences, with the ultimate aim being to create a better future for all its stakeholders.
