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        <title>BBVADesign - NEWS BBVA</title>
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        <link>https://www.bbva.com/en/</link>
        <description>NEWS BBVA</description>
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                                <item>
                    <title>How did a bank manage to win a national design award?</title>
                    <link>https://www.bbva.com/en/how-did-a-bank-manage-to-win-a-national-design-award/</link>
                    <pubDate>Wed, 16 Jun 2021 00:46:48 +0000</pubDate>
                    <dc:creator>
                        <![CDATA[Vanessa Pombo Nartallo]]>
                    </dc:creator>
                                                                        <category>
                                <![CDATA[BBVADesign]]>
                            </category>
                                                    <category>
                                <![CDATA[Innovation]]>
                            </category>
                                                    <category>
                                <![CDATA[Transformation]]>
                            </category>
                                                                <guid isPermaLink="false">https://www.bbva.com/como-ha-conseguido-un-banco-un-premio-nacional-de-diseno/</guid>
                                            <description>
                            <![CDATA[In the last six years, BBVA’s original team of less than ten designers has bloomed into a community of more than 500. This year the bank earned a special mention at the Spanish National Design Awards. In the meantime, design became a strategic driver of its transformation process, allowing customers to play a leading role by determining the design of its products. BBVA is facing the future trying to scale up its products by globally with efficiency, integrating data into design and exploring new user experience features, such as voice-enabled navigation.]]>
                        </description>
                        <content:encoded>
                            <![CDATA[In the last six years, BBVA’s original team of less than ten designers has bloomed into a community of more than 500. This year the bank earned a special mention at the Spanish National Design Awards. In the meantime, design became a strategic driver of its transformation process, allowing customers to play a leading role by determining the design of its products. BBVA is facing the future trying to scale up its products by globally with efficiency, integrating data into design and exploring new user experience features, such as voice-enabled navigation.]]>
                        </content:encoded>
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                                <item>
                    <title>Garanti BBVA Mobile wins the iF Design award, the most prestigious accolade in the world of design</title>
                    <link>https://www.bbva.com/en/tr/garanti-bbva-mobile-wins-the-if-design-award-the-most-prestigious-accolade-in-the-world-of-design/</link>
                    <pubDate>Fri, 14 May 2021 09:15:54 +0000</pubDate>
                    <dc:creator>
                        <![CDATA[Manuel Calvente Orden]]>
                    </dc:creator>
                                                                        <category>
                                <![CDATA[BBVA projects]]>
                            </category>
                                                    <category>
                                <![CDATA[BBVADesign]]>
                            </category>
                                                    <category>
                                <![CDATA[Design]]>
                            </category>
                                                    <category>
                                <![CDATA[Research and Cience]]>
                            </category>
                                                                <guid isPermaLink="false">https://www.bbva.com/?p=840310</guid>
                                            <description>
                            <![CDATA[Garanti BBVA Mobile’s innovations and benefits have earned the bank an iF Design Award, one of the most prestigious in the world of design.]]>
                        </description>
                        <content:encoded>
                            <![CDATA[Garanti BBVA Mobile’s innovations and benefits have earned the bank an iF Design Award, one of the most prestigious in the world of design.]]>
                        </content:encoded>
                                                        </item>
            
                                <item>
                    <title>BBVA receives a special mention at the Spanish Innovation and Design Awards</title>
                    <link>https://www.bbva.com/en/bbva-receives-a-special-mention-at-the-spanish-innovation-and-design-awards/</link>
                    <pubDate>Tue, 03 Nov 2020 17:20:13 +0000</pubDate>
                    <dc:creator>
                        <![CDATA[Carlota González]]>
                    </dc:creator>
                                                                        <category>
                                <![CDATA[Awards]]>
                            </category>
                                                    <category>
                                <![CDATA[BBVADesign]]>
                            </category>
                                                    <category>
                                <![CDATA[Innovation]]>
                            </category>
                                                                <guid isPermaLink="false">https://www.bbva.com/?p=812710</guid>
                                            <description>
                            <![CDATA[The Spanish Ministry of Science and Innovation has awarded BBVA the Special Mention in Design, in the Company category, of the Spanish Innovation and Design Awards 2020. The jury has chosen BBVA for "its ability to build solid bridges between traditional business areas and the world of strategic design."]]>
                        </description>
                        <content:encoded>
                            <![CDATA[The Spanish Ministry of Science and Innovation has awarded BBVA the Special Mention in Design, in the Company category, of the Spanish Innovation and Design Awards 2020. The jury has chosen BBVA for "its ability to build solid bridges between traditional business areas and the world of strategic design."]]>
                        </content:encoded>
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                                <item>
                    <title>Creating the global Blue experience with the BBVA virtual Assistant</title>
                    <link>https://www.bbva.com/en/creating-the-global-blue-experience-with-the-bbva-virtual-assistant/</link>
                    <pubDate>Wed, 29 Jul 2020 00:20:44 +0000</pubDate>
                    <dc:creator>
                        <![CDATA[Carlota González]]>
                    </dc:creator>
                                                                        <category>
                                <![CDATA[BBVADesign]]>
                            </category>
                                                    <category>
                                <![CDATA[Blue BBVA]]>
                            </category>
                                                    <category>
                                <![CDATA[Customer satisfaction and protection]]>
                            </category>
                                                                <guid isPermaLink="false">https://www.bbva.com/?p=778512</guid>
                                            <description>
                            <![CDATA[Advances in artificial intelligence and mobile technology have led many banks to consider using virtual assistants to provide their customers with personal and portable financial managers. In this article, BBVA design manager, Julián García Ruiz, describes the challenge BBVA undertook and the path that led to the creation of the bank’s virtual assistant, Blue.]]>
                        </description>
                        <content:encoded>
                            <![CDATA[Advances in artificial intelligence and mobile technology have led many banks to consider using virtual assistants to provide their customers with personal and portable financial managers. In this article, BBVA design manager, Julián García Ruiz, describes the challenge BBVA undertook and the path that led to the creation of the bank’s virtual assistant, Blue.]]>
                        </content:encoded>
                                                        </item>
            
                                <item>
                    <title>Design principles: a compass to guide the creation of each BBVA product</title>
                    <link>https://www.bbva.com/en/design-principles-a-compass-to-guide-the-creation-of-each-bbva-product/</link>
                    <pubDate>Thu, 25 Jun 2020 00:20:45 +0000</pubDate>
                    <dc:creator>
                        <![CDATA[Carlota González]]>
                    </dc:creator>
                                                                        <category>
                                <![CDATA[BBVADesign]]>
                            </category>
                                                    <category>
                                <![CDATA[Financial products]]>
                            </category>
                                                    <category>
                                <![CDATA[Transformation]]>
                            </category>
                                                                <guid isPermaLink="false">https://www.bbva.com/?p=766992</guid>
                                            <description>
                            <![CDATA[BBVA presented its design principles - a set of ideas that make it possible to unify criteria for the design of any of the bank’s products or services in line with the Group’s strategic priorities. These principles serve as a compass to guide and inspire the design team’s work and represent another step toward BBVA’s commitment to consolidate design as a fundamental pillar in the bank’s strategy.]]>
                        </description>
                        <content:encoded>
                            <![CDATA[BBVA presented its design principles - a set of ideas that make it possible to unify criteria for the design of any of the bank’s products or services in line with the Group’s strategic priorities. These principles serve as a compass to guide and inspire the design team’s work and represent another step toward BBVA’s commitment to consolidate design as a fundamental pillar in the bank’s strategy.]]>
                        </content:encoded>
                                                        </item>
            
                                <item>
                    <title>Lessons about teleworking that we learnt designing BBVA's global brand</title>
                    <link>https://www.bbva.com/en/tips-about-teleworking-that-we-learnt-designing-bbvas-global-brand/</link>
                    <pubDate>Wed, 01 Apr 2020 00:20:27 +0000</pubDate>
                    <dc:creator>
                        <![CDATA[Chris Semple]]>
                    </dc:creator>
                                                                        <category>
                                <![CDATA[BBVADesign]]>
                            </category>
                                                    <category>
                                <![CDATA[Labour, employment and enterprise]]>
                            </category>
                                                    <category>
                                <![CDATA[Transformation]]>
                            </category>
                                                                <guid isPermaLink="false">https://www.bbva.com/?p=743731</guid>
                                            <description>
                            <![CDATA[Rob Brown, BBVA’s Chief Marketing Officer and head of Design and Responsible Business, shares his experience on working remotely during the redesign of BBVA's brand last year. He explains how telework can help enable a global mindset, and how the most important element is to always stay connected as a team.]]>
                        </description>
                        <content:encoded>
                            <![CDATA[Rob Brown, BBVA’s Chief Marketing Officer and head of Design and Responsible Business, shares his experience on working remotely during the redesign of BBVA's brand last year. He explains how telework can help enable a global mindset, and how the most important element is to always stay connected as a team.]]>
                        </content:encoded>
                                                        </item>
            
                                <item>
                    <title>Launching a new brand - it's a balancing act</title>
                    <link>https://www.bbva.com/en/launching-a-new-brand-its-a-balancing-act/</link>
                    <pubDate>Mon, 29 Jul 2019 23:32:31 +0000</pubDate>
                    <dc:creator>
                        <![CDATA[Chris Semple]]>
                    </dc:creator>
                                                                        <category>
                                <![CDATA[BBVADesign]]>
                            </category>
                                                    <category>
                                <![CDATA[Brand ambassadors]]>
                            </category>
                                                    <category>
                                <![CDATA[Communication,marketing and advertising]]>
                            </category>
                                                    <category>
                                <![CDATA[Design]]>
                            </category>
                                                    <category>
                                <![CDATA[Marketing]]>
                            </category>
                                                                <guid isPermaLink="false">https://www.bbva.com/?p=666500</guid>
                                            <description>
                            <![CDATA[Almost two months after BBVA relaunched and evolved its <a href="https://www.youtube.com/watch?time_continue=5&amp;v=cH6pYzjuQ3g" target="_blank" rel="noopener">brand and logo</a>, and initial results show the bank’s customers are delighted with the results.]]>
                        </description>
                        <content:encoded>
                            <![CDATA[Almost two months after BBVA relaunched and evolved its <a href="https://www.youtube.com/watch?time_continue=5&amp;v=cH6pYzjuQ3g" target="_blank" rel="noopener">brand and logo</a>, and initial results show the bank’s customers are delighted with the results.]]>
                        </content:encoded>
                                                        </item>
            
                                <item>
                    <title>A 'command center' for the global rebranding campaign</title>
                    <link>https://www.bbva.com/en/a-command-center-for-the-global-rebranding-campaign/</link>
                    <pubDate>Fri, 28 Jun 2019 00:01:27 +0000</pubDate>
                    <dc:creator>
                        <![CDATA[david.corral]]>
                    </dc:creator>
                                                                        <category>
                                <![CDATA[BBVADesign]]>
                            </category>
                                                    <category>
                                <![CDATA[Communication]]>
                            </category>
                                                    <category>
                                <![CDATA[Communication,marketing and advertising]]>
                            </category>
                                                                <guid isPermaLink="false">https://www.bbva.com/?p=655450</guid>
                                            <description>
                            <![CDATA[For a challenge as big as a <strong>global brand identity change,</strong> campaign coordination and monitoring via social networks is key to ensuring that everyone, customers and non-customers alike, receives all information at this crucial time in a company's life. This is how BBVA did it.]]>
                        </description>
                        <content:encoded>
                            <![CDATA[For a challenge as big as a <strong>global brand identity change,</strong> campaign coordination and monitoring via social networks is key to ensuring that everyone, customers and non-customers alike, receives all information at this crucial time in a company's life. This is how BBVA did it.]]>
                        </content:encoded>
                                                        </item>
            
                                <item>
                    <title>Garanti BBVA: a new brand to offer customers the opportunities of the future</title>
                    <link>https://www.bbva.com/en/garanti-bbva-a-new-brand-to-offer-customers-the-opportunities-of-the-future/</link>
                    <pubDate>Tue, 25 Jun 2019 23:34:52 +0000</pubDate>
                    <dc:creator>
                        <![CDATA[Pablo Orts]]>
                    </dc:creator>
                                                                        <category>
                                <![CDATA[BBVADesign]]>
                            </category>
                                                    <category>
                                <![CDATA[Communication,marketing and advertising]]>
                            </category>
                                                    <category>
                                <![CDATA[Corporate information]]>
                            </category>
                                                                <guid isPermaLink="false">https://www.bbva.com/?p=653760</guid>
                                            <description>
                            <![CDATA[As part of its digital transformation strategy, the BBVA Group recently introduced a new brand identity and logo that will be used in all countries where the bank has a presence.]]>
                        </description>
                        <content:encoded>
                            <![CDATA[As part of its digital transformation strategy, the BBVA Group recently introduced a new brand identity and logo that will be used in all countries where the bank has a presence.]]>
                        </content:encoded>
                                                        </item>
            
                                <item>
                    <title>2019 Rebrand: Designing the new identity</title>
                    <link>https://www.bbva.com/en/2019-rebrand-designing-the-new-identity/</link>
                    <pubDate>Thu, 20 Jun 2019 23:41:58 +0000</pubDate>
                    <dc:creator>
                        <![CDATA[david.corral]]>
                    </dc:creator>
                                                                        <category>
                                <![CDATA[BBVADesign]]>
                            </category>
                                                    <category>
                                <![CDATA[Visual arts]]>
                            </category>
                                                                <guid isPermaLink="false">https://www.bbva.com/?p=651945</guid>
                                            <description>
                            <![CDATA[BBVA is at a pivotal point of digital transformation bringing the age of opportunity to everyone. This deserves an identity that reflects our commitment to innovation, our unified position in the marketplace, and the promise we offer to our customers.]]>
                        </description>
                        <content:encoded>
                            <![CDATA[BBVA is at a pivotal point of digital transformation bringing the age of opportunity to everyone. This deserves an identity that reflects our commitment to innovation, our unified position in the marketplace, and the promise we offer to our customers.]]>
                        </content:encoded>
                                                        </item>
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