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        <title>Advertising - NEWS BBVA</title>
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        <link>https://www.bbva.com/en/</link>
        <description>NEWS BBVA</description>
        <lastBuildDate>Thu, 09 Apr 2026 08:56:58 +0200</lastBuildDate>
        <language>en-US</language>
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                                <item>
                    <title>The making of BBVA USA’s new ad campaign: “Real people are behind what we do”</title>
                    <link>https://www.bbva.com/en/the-making-of-bbva-usas-new-ad-campaign-real-people-are-behind-what-we-do/</link>
                    <pubDate>Thu, 20 Aug 2020 17:17:52 +0000</pubDate>
                    <dc:creator>
                        <![CDATA[al.ortiz]]>
                    </dc:creator>
                                                                        <category>
                                <![CDATA[Advertising]]>
                            </category>
                                                    <category>
                                <![CDATA[Branded Content]]>
                            </category>
                                                    <category>
                                <![CDATA[Marketing]]>
                            </category>
                                                                <guid isPermaLink="false">https://www.bbva.com/?p=780829</guid>
                                            <description>
                            <![CDATA[A new ad campaign by BBVA USA <a href="https://www.bbva.com/en/bbva-usa-launches-your-bank-for-video-advertisements-in-an-effort-to-assist-in-pandemic-recovery/" target="_blank" rel="noopener">is sweeping through select markets within the bank’s footprint</a>, in both digital and traditional broadcast channels.]]>
                        </description>
                        <content:encoded>
                            <![CDATA[A new ad campaign by BBVA USA <a href="https://www.bbva.com/en/bbva-usa-launches-your-bank-for-video-advertisements-in-an-effort-to-assist-in-pandemic-recovery/" target="_blank" rel="noopener">is sweeping through select markets within the bank’s footprint</a>, in both digital and traditional broadcast channels.]]>
                        </content:encoded>
                                                        </item>
            
                                <item>
                    <title>BBVA USA launches “Your Bank for…” video advertisements in an effort to assist in pandemic recovery</title>
                    <link>https://www.bbva.com/en/bbva-usa-launches-your-bank-for-video-advertisements-in-an-effort-to-assist-in-pandemic-recovery/</link>
                    <pubDate>Tue, 18 Aug 2020 14:37:42 +0000</pubDate>
                    <dc:creator>
                        <![CDATA[al.ortiz]]>
                    </dc:creator>
                                                                        <category>
                                <![CDATA[Advertising]]>
                            </category>
                                                    <category>
                                <![CDATA[Branded Content]]>
                            </category>
                                                    <category>
                                <![CDATA[Press release]]>
                            </category>
                                                                <guid isPermaLink="false">https://www.bbva.com/?p=780357</guid>
                                            <description>
                            <![CDATA[BBVA USA has launched <a href="https://www.ispot.tv/ad/nXsQ/bbva-compass-your-bank-for-lifes-opportunities" target="_blank" rel="noopener">a new ad campaign designed to highlight the bank’s efforts</a> in helping people and businesses take the first steps in their recovery from the pandemic and reach financial milestones in the future.]]>
                        </description>
                        <content:encoded>
                            <![CDATA[BBVA USA has launched <a href="https://www.ispot.tv/ad/nXsQ/bbva-compass-your-bank-for-lifes-opportunities" target="_blank" rel="noopener">a new ad campaign designed to highlight the bank’s efforts</a> in helping people and businesses take the first steps in their recovery from the pandemic and reach financial milestones in the future.]]>
                        </content:encoded>
                                                        </item>
            
                                <item>
                    <title>BBVA launches an advertising campaign in different countries to support its customers during the pandemic</title>
                    <link>https://www.bbva.com/en/bbva-launches-an-advertising-campaign-in-different-countries-to-support-its-customers-during-the-pandemic/</link>
                    <pubDate>Tue, 19 May 2020 12:08:05 +0000</pubDate>
                    <dc:creator>
                        <![CDATA[Esther Calvache]]>
                    </dc:creator>
                                                                        <category>
                                <![CDATA[Advertising]]>
                            </category>
                                                    <category>
                                <![CDATA[Coronavirus]]>
                            </category>
                                                    <category>
                                <![CDATA[Economy]]>
                            </category>
                                                                <guid isPermaLink="false">https://www.bbva.com/?p=756991</guid>
                                            <description>
                            <![CDATA[Economies around the world have never experienced a halt in activity as drastic as the current economic standstill caused by COVID-19. The new normality, as the experts have coined it, has brought with it a feeling of global fellowship in which all countries are fighting together to overcome this difficult experience.]]>
                        </description>
                        <content:encoded>
                            <![CDATA[Economies around the world have never experienced a halt in activity as drastic as the current economic standstill caused by COVID-19. The new normality, as the experts have coined it, has brought with it a feeling of global fellowship in which all countries are fighting together to overcome this difficult experience.]]>
                        </content:encoded>
                                                        </item>
            
                                <item>
                    <title>BBVA USA recommits to University of Alabama Athletics in new three-year exclusive sponsorship agreement</title>
                    <link>https://www.bbva.com/en/bbva-usa-recommits-to-university-of-alabama-athletics-in-new-three-year-exclusive-sponsorship-agreement/</link>
                    <pubDate>Wed, 08 Jan 2020 13:22:13 +0000</pubDate>
                    <dc:creator>
                        <![CDATA[al.ortiz]]>
                    </dc:creator>
                                                                        <category>
                                <![CDATA[Advertising]]>
                            </category>
                                                    <category>
                                <![CDATA[Marketing]]>
                            </category>
                                                    <category>
                                <![CDATA[Sport]]>
                            </category>
                                                                <guid isPermaLink="false">https://www.bbva.com/?p=718877</guid>
                                            <description>
                            <![CDATA[BBVA USA has announced a new three-year marketing agreement with University of Alabama Athletics, continuing as an exclusive sponsor of the Crimson Tide through 2023.]]>
                        </description>
                        <content:encoded>
                            <![CDATA[BBVA USA has announced a new three-year marketing agreement with University of Alabama Athletics, continuing as an exclusive sponsor of the Crimson Tide through 2023.]]>
                        </content:encoded>
                                                        </item>
            
                                <item>
                    <title>Multimedia Social Posts: Not just a good thing to have - “it’s a must-have”</title>
                    <link>https://www.bbva.com/en/interview/multimedia-social-posts-not-just-a-good-thing-to-have-its-a-must-have/</link>
                    <pubDate>Fri, 15 Nov 2019 14:48:00 +0000</pubDate>
                    <dc:creator>
                        <![CDATA[al.ortiz]]>
                    </dc:creator>
                                                                        <category>
                                <![CDATA[Advertising]]>
                            </category>
                                                    <category>
                                <![CDATA[Branded Content]]>
                            </category>
                                                    <category>
                                <![CDATA[Communication,marketing and advertising]]>
                            </category>
                                                                <guid isPermaLink="false">https://www.bbva.com/?post_type=interview&#038;p=702870</guid>
                                            <description>
                            <![CDATA[There’s a saying that content is king. That mantra is applicable to social media posts, especially if those posts can help a small business engage with clients and prospects.]]>
                        </description>
                        <content:encoded>
                            <![CDATA[There’s a saying that content is king. That mantra is applicable to social media posts, especially if those posts can help a small business engage with clients and prospects.]]>
                        </content:encoded>
                                                        </item>
            
                                <item>
                    <title>BBVA, a brand for the digital age</title>
                    <link>https://www.bbva.com/en/bbva-a-brand-for-the-digital-age/</link>
                    <pubDate>Fri, 02 Aug 2019 01:00:48 +0000</pubDate>
                    <dc:creator>
                        <![CDATA[Noemi Fernández Castro]]>
                    </dc:creator>
                                                                        <category>
                                <![CDATA[Advertising]]>
                            </category>
                                                    <category>
                                <![CDATA[Communication,marketing and advertising]]>
                            </category>
                                                    <category>
                                <![CDATA[Marketing]]>
                            </category>
                                                                <guid isPermaLink="false">https://www.bbva.com/?p=668318</guid>
                                            <description>
                            <![CDATA[With just a few days until the two month anniversary of the launch of the new corporate identity, we wanted to use this short video to summarize what it means for BBVA to have – for the first time in its history – a single global brand.]]>
                        </description>
                        <content:encoded>
                            <![CDATA[With just a few days until the two month anniversary of the launch of the new corporate identity, we wanted to use this short video to summarize what it means for BBVA to have – for the first time in its history – a single global brand.]]>
                        </content:encoded>
                                                        </item>
            
                                <item>
                    <title>Podcast: Increase brand visibility in an increasingly digital world</title>
                    <link>https://www.bbva.com/en/podcast-increase-brand-visibility-in-an-increasingly-digital-world/</link>
                    <pubDate>Fri, 24 May 2019 05:25:50 +0000</pubDate>
                    <dc:creator>
                        <![CDATA[al.ortiz]]>
                    </dc:creator>
                                                                        <category>
                                <![CDATA[Advertising]]>
                            </category>
                                                    <category>
                                <![CDATA[BBVA Podcast]]>
                            </category>
                                                    <category>
                                <![CDATA[Marketing]]>
                            </category>
                                                                <guid isPermaLink="false">https://www.bbva.com/?p=643322</guid>
                                            <description>
                            <![CDATA[The list of social media platforms could go on and on. There is a vast amount of social media sites and seemingly an infinite number of active social media users.]]>
                        </description>
                        <content:encoded>
                            <![CDATA[The list of social media platforms could go on and on. There is a vast amount of social media sites and seemingly an infinite number of active social media users.]]>
                        </content:encoded>
                                                        </item>
            
                                <item>
                    <title>Garanti launches a campaign to support the Turkish national basketball teams</title>
                    <link>https://www.bbva.com/en/garanti-launches-campaign-support-turkish-national-basketball-teams/</link>
                    <pubDate>Mon, 13 Aug 2018 10:16:08 +0000</pubDate>
                    <dc:creator>
                        <![CDATA[Blanca González del Fresno]]>
                    </dc:creator>
                                                                        <category>
                                <![CDATA[Advertising]]>
                            </category>
                                                    <category>
                                <![CDATA[Basketball]]>
                            </category>
                                                    <category>
                                <![CDATA[Sport]]>
                            </category>
                                                                <guid isPermaLink="false">https://www.bbva.com/?p=559177</guid>
                                            <description>
                            <![CDATA[Garanti Bank, official sponsor of Turkish basketball for more than 17 years, has launched an advertising campaign to support the Turkish national basketball teams, facing the wheelchair basketball world championships that will take place in Hamburg (Germany) from August 16 to 26.]]>
                        </description>
                        <content:encoded>
                            <![CDATA[Garanti Bank, official sponsor of Turkish basketball for more than 17 years, has launched an advertising campaign to support the Turkish national basketball teams, facing the wheelchair basketball world championships that will take place in Hamburg (Germany) from August 16 to 26.]]>
                        </content:encoded>
                                                        </item>
            
                                <item>
                    <title>Five keys points on the future of media advertising</title>
                    <link>https://www.bbva.com/en/five-keys-points-future-media-advertising/</link>
                    <pubDate>Fri, 10 Aug 2018 01:40:49 +0000</pubDate>
                    <dc:creator>
                        <![CDATA[Blanca González del Fresno]]>
                    </dc:creator>
                                                                        <category>
                                <![CDATA[Advertising]]>
                            </category>
                                                    <category>
                                <![CDATA[Internet]]>
                            </category>
                                                    <category>
                                <![CDATA[Transformation]]>
                            </category>
                                                                <guid isPermaLink="false">https://www.bbva.com/?p=540180</guid>
                                            <description>
                            <![CDATA[Advertising will experience stable growth in the next five years, developing toward a more digital and mobile business, touched by fewer hands.]]>
                        </description>
                        <content:encoded>
                            <![CDATA[Advertising will experience stable growth in the next five years, developing toward a more digital and mobile business, touched by fewer hands.]]>
                        </content:encoded>
                                                        </item>
            
                                <item>
                    <title>“Social commerce” or how to sell using social media</title>
                    <link>https://www.bbva.com/en/innovation/social-commerce-sell-using-social-media/</link>
                    <pubDate>Wed, 28 Mar 2018 00:10:19 +0000</pubDate>
                    <dc:creator>
                        <![CDATA[Blanca González del Fresno]]>
                    </dc:creator>
                                                                        <category>
                                <![CDATA[Advertising]]>
                            </category>
                                                    <category>
                                <![CDATA[Commerce]]>
                            </category>
                                                    <category>
                                <![CDATA[Internet]]>
                            </category>
                                                                <guid isPermaLink="false">https://www.bbva.com/?p=450727</guid>
                                            <description>
                            <![CDATA[“Social commerce”–on line sales driven by social networks–is growing 24% annually and already accounts for 6.5 billion dollars. For branding purposes, it is fundamental to understand the specifics of each network.]]>
                        </description>
                        <content:encoded>
                            <![CDATA[“Social commerce”–on line sales driven by social networks–is growing 24% annually and already accounts for 6.5 billion dollars. For branding purposes, it is fundamental to understand the specifics of each network.]]>
                        </content:encoded>
                                                        </item>
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