<?xml version="1.0" encoding="UTF-8"?><rss version="2.0" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:wfw="http://wellformedweb.org/CommentAPI/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:sy="http://purl.org/rss/1.0/modules/syndication/" xmlns:slash="http://purl.org/rss/1.0/modules/slash/" >
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        <title>Communication,marketing and advertising - NEWS BBVA</title>
        <atom:link href="https://www.bbva.com/en/communication-marketing-and-advertising/feed/" rel="self" type="application/rss+xml" />
        <link>https://www.bbva.com/en/</link>
        <description>NEWS BBVA</description>
        <lastBuildDate>Tue, 07 Apr 2026 08:52:48 +0200</lastBuildDate>
        <language>en-US</language>
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                                <item>
                    <title>BBVA to pay €0.60 per share in cash this Friday, the second payment of a record 2025 dividend</title>
                    <link>https://www.bbva.com/en/economy-and-finance/bbva-to-pay-e0-60-per-share-in-cash-this-friday-the-second-payment-of-a-record-2025-dividend/</link>
                    <pubDate>Tue, 07 Apr 2026 05:00:43 +0000</pubDate>
                    <dc:creator>
                        <![CDATA[U518671]]>
                    </dc:creator>
                                                                        <category>
                                <![CDATA[Capital]]>
                            </category>
                                                    <category>
                                <![CDATA[Corporate communication]]>
                            </category>
                                                    <category>
                                <![CDATA[Corporate information]]>
                            </category>
                                                    <category>
                                <![CDATA[Dividends]]>
                            </category>
                                                    <category>
                                <![CDATA[Economy and Finance]]>
                            </category>
                                                    <category>
                                <![CDATA[Finance]]>
                            </category>
                                                    <category>
                                <![CDATA[Shareholders]]>
                            </category>
                                                                <guid isPermaLink="false">https://www.bbva.com/?post_type=economyfinance&#038;p=1153385</guid>
                                            <description>
                            <![CDATA[BBVA is  to pay a final dividend this Friday, April 10, of €0.60 gross per share in cash. In addition to a gross payment of €0.32 per share last November, BBVA will distribute a record of €5.2 billion in ordinary dividends corresponding to the 2025 earnings, equivalent to 50 percent of the profit for the year.]]>
                        </description>
                        <content:encoded>
                            <![CDATA[BBVA is  to pay a final dividend this Friday, April 10, of €0.60 gross per share in cash. In addition to a gross payment of €0.32 per share last November, BBVA will distribute a record of €5.2 billion in ordinary dividends corresponding to the 2025 earnings, equivalent to 50 percent of the profit for the year.]]>
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                                <item>
                    <title>BBVA Outlines Its Roadmap for Mexico Through 2029, Focused on Growth and Transformation</title>
                    <link>https://www.bbva.com/en/economy-and-finance/bbva-outlines-its-roadmap-for-mexico-through-2029-focused-on-growth-and-transformation/</link>
                    <pubDate>Tue, 10 Mar 2026 13:18:31 +0000</pubDate>
                    <dc:creator>
                        <![CDATA[Santiago Romero]]>
                    </dc:creator>
                                                                        <category>
                                <![CDATA[Business finance]]>
                            </category>
                                                    <category>
                                <![CDATA[Corporate communication]]>
                            </category>
                                                    <category>
                                <![CDATA[Economy and Finance]]>
                            </category>
                                                    <category>
                                <![CDATA[Enterprises]]>
                            </category>
                                                    <category>
                                <![CDATA[Strategy and management]]>
                            </category>
                                                                <guid isPermaLink="false">https://www.bbva.com/?post_type=economyfinance&#038;p=1148494</guid>
                                            <description>
                            <![CDATA[BBVA held an event for investors and analysts this Tuesday to provide further insight into the priorities of its 2025–2029 Strategic Plan. Following the presentation of its financial targets through 2028 in July, the bank is now offering more detail on the levers that will enable it to achieve them. In this session, BBVA focused on <a href="https://www.bbva.com/en/enterprises/bbva-companies-strategic-partner/">companies</a> as a key growth segment and on Mexico, one of its main markets. BBVA’s country manager in Mexico, Eduardo Osuna, noted that the bank expects to consolidate its leadership and accelerate growth in the country through 2029. He also anticipated that technological transformation and artificial intelligence will be decisive in delivering a better customer experience.]]>
                        </description>
                        <content:encoded>
                            <![CDATA[BBVA held an event for investors and analysts this Tuesday to provide further insight into the priorities of its 2025–2029 Strategic Plan. Following the presentation of its financial targets through 2028 in July, the bank is now offering more detail on the levers that will enable it to achieve them. In this session, BBVA focused on <a href="https://www.bbva.com/en/enterprises/bbva-companies-strategic-partner/">companies</a> as a key growth segment and on Mexico, one of its main markets. BBVA’s country manager in Mexico, Eduardo Osuna, noted that the bank expects to consolidate its leadership and accelerate growth in the country through 2029. He also anticipated that technological transformation and artificial intelligence will be decisive in delivering a better customer experience.]]>
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                                <item>
                    <title>BBVA Selects Omnicom as Its Global Partner for Its Creative and Media Agency Model</title>
                    <link>https://www.bbva.com/en/bbva-selects-omnicom-as-its-global-partner-for-its-creative-and-media-agency-model/</link>
                    <pubDate>Wed, 17 Dec 2025 17:00:50 +0000</pubDate>
                    <dc:creator>
                        <![CDATA[María Prados]]>
                    </dc:creator>
                                                                        <category>
                                <![CDATA[Marketing]]>
                            </category>
                                                                <guid isPermaLink="false">https://www.bbva.com/?p=1137164</guid>
                                            <description>
                            <![CDATA[Omnicom will become BBVA’s full-funnel agency, a comprehensive approach that spans from creative strategy to media activation. Omnicom will work to strengthen the brand’s global consistency, elevate client experience across all touchpoints and advance its commercial transformation focused on personalization.]]>
                        </description>
                        <content:encoded>
                            <![CDATA[Omnicom will become BBVA’s full-funnel agency, a comprehensive approach that spans from creative strategy to media activation. Omnicom will work to strengthen the brand’s global consistency, elevate client experience across all touchpoints and advance its commercial transformation focused on personalization.]]>
                        </content:encoded>
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                                <item>
                    <title>Return and Great Cashback: BBVA’s Strategy in Italy for a Black Friday and Christmas Alongside its Customers</title>
                    <link>https://www.bbva.com/en/economy-and-finance/return-and-great-cashback-bbvas-strategy-for-a-black-friday-and-christmas-alongside-its-customers/</link>
                    <pubDate>Wed, 19 Nov 2025 10:01:35 +0000</pubDate>
                    <dc:creator>
                        <![CDATA[Sofia Martínez Corrons]]>
                    </dc:creator>
                                                                        <category>
                                <![CDATA[Communication,marketing and advertising]]>
                            </category>
                                                    <category>
                                <![CDATA[Current news]]>
                            </category>
                                                    <category>
                                <![CDATA[Economy and Finance]]>
                            </category>
                                                    <category>
                                <![CDATA[Finance]]>
                            </category>
                                                    <category>
                                <![CDATA[Financial health]]>
                            </category>
                                                    <category>
                                <![CDATA[Marketing]]>
                            </category>
                                                                <guid isPermaLink="false">https://www.bbva.com/?post_type=economyfinance&#038;p=1131605</guid>
                                            <description>
                            <![CDATA[BBVA in Italy reaffirms its commitment to meeting the real needs of its customers with two initiatives designed to make one of the year’s busiest spending periods even more rewarding: Great Cashback, which gives back up to €50 on purchases, and the current account offering 3% gross interest, allowing customers to grow their savings without giving up flexibility. A double benefit that enables people to spend smartly and grow their liquidity as Black Friday and the holiday season approach.]]>
                        </description>
                        <content:encoded>
                            <![CDATA[BBVA in Italy reaffirms its commitment to meeting the real needs of its customers with two initiatives designed to make one of the year’s busiest spending periods even more rewarding: Great Cashback, which gives back up to €50 on purchases, and the current account offering 3% gross interest, allowing customers to grow their savings without giving up flexibility. A double benefit that enables people to spend smartly and grow their liquidity as Black Friday and the holiday season approach.]]>
                        </content:encoded>
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                                <item>
                    <title>Carlos Torres Vila Unveils BBVA’s Projects to Drive Excellence in Customer Relations through Cutting-Edge AI</title>
                    <link>https://www.bbva.com/en/innovation/carlos-torres-vila-unveils-bbvas-projects-to-drive-excellence-in-customer-relations-through-cutting-edge-ai/</link>
                    <pubDate>Fri, 10 Oct 2025 06:13:00 +0000</pubDate>
                    <dc:creator>
                        <![CDATA[Patricia Casas]]>
                    </dc:creator>
                                                                        <category>
                                <![CDATA[Artificial Intelligence]]>
                            </category>
                                                    <category>
                                <![CDATA[Corporate communication]]>
                            </category>
                                                    <category>
                                <![CDATA[Entrepreneurship &amp; Startups]]>
                            </category>
                                                    <category>
                                <![CDATA[Innovation]]>
                            </category>
                                                                <guid isPermaLink="false">https://www.bbva.com/?post_type=innovation&#038;p=1122454</guid>
                                            <description>
                            <![CDATA[BBVA Chair Carlos Torres Vila took part in the closing ceremony of the <strong><a href="https://www.bbvaspark.com/es/bbva-spark-summit/">BBVA Spark Summit 2025</a> </strong>in Barcelona, the leading event for startups, scaleups and investors. In a dialogue with BBVA Spark Global Head Santiago Muguruza, <strong>he stressed AI’s central role in customer service</strong> and outlined a series of strategic AI projects designed to deliver excellence in customer‑relationship processes, customization and efficiency.]]>
                        </description>
                        <content:encoded>
                            <![CDATA[BBVA Chair Carlos Torres Vila took part in the closing ceremony of the <strong><a href="https://www.bbvaspark.com/es/bbva-spark-summit/">BBVA Spark Summit 2025</a> </strong>in Barcelona, the leading event for startups, scaleups and investors. In a dialogue with BBVA Spark Global Head Santiago Muguruza, <strong>he stressed AI’s central role in customer service</strong> and outlined a series of strategic AI projects designed to deliver excellence in customer‑relationship processes, customization and efficiency.]]>
                        </content:encoded>
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                                <item>
                    <title>BBVA named World’s Best Corporate Bank 2025 by Global Finance</title>
                    <link>https://www.bbva.com/en/enterprises/bbva-named-worlds-best-corporate-bank-2025-by-global-finance/</link>
                    <pubDate>Thu, 17 Jul 2025 11:52:03 +0000</pubDate>
                    <dc:creator>
                        <![CDATA[Sofia Martínez Corrons]]>
                    </dc:creator>
                                                                        <category>
                                <![CDATA[Advice for companies]]>
                            </category>
                                                    <category>
                                <![CDATA[Communication]]>
                            </category>
                                                    <category>
                                <![CDATA[Corporate & Investment Banking]]>
                            </category>
                                                    <category>
                                <![CDATA[Corporate communication]]>
                            </category>
                                                    <category>
                                <![CDATA[Economy and Finance]]>
                            </category>
                                                    <category>
                                <![CDATA[Enterprises]]>
                            </category>
                                                    <category>
                                <![CDATA[Finance]]>
                            </category>
                                                    <category>
                                <![CDATA[Strategy and management]]>
                            </category>
                                                                <guid isPermaLink="false">https://www.bbva.com/?post_type=economyfinance&#038;p=1109033</guid>
                                            <description>
                            <![CDATA[BBVA has been recognized as the World’s Best Corporate Bank for 2025 by Global Finance for the third year running, cementing its status as a global leader in the financial industry. This award is a testament to BBVA’s continued excellence and innovation in corporate banking, one of its strategic priorities.]]>
                        </description>
                        <content:encoded>
                            <![CDATA[BBVA has been recognized as the World’s Best Corporate Bank for 2025 by Global Finance for the third year running, cementing its status as a global leader in the financial industry. This award is a testament to BBVA’s continued excellence and innovation in corporate banking, one of its strategic priorities.]]>
                        </content:encoded>
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                                <item>
                    <title>BBVA and the Roca brothers extend their global partnership to 2027 following a decade of close-knit collaboration as brand ambassadors</title>
                    <link>https://www.bbva.com/en/bbva-and-the-roca-brothers-extend-their-global-partnership-to-2027-following-a-decade-of-close-knit-collaboration-as-brand-ambassadors/</link>
                    <pubDate>Fri, 18 Oct 2024 08:09:21 +0000</pubDate>
                    <dc:creator>
                        <![CDATA[Teresa Andrés Blanco]]>
                    </dc:creator>
                                                                        <category>
                                <![CDATA[Sponsorship]]>
                            </category>
                                                    <category>
                                <![CDATA[Sustainability]]>
                            </category>
                                                    <category>
                                <![CDATA[Sustainable gastronomy]]>
                            </category>
                                                                <guid isPermaLink="false">https://www.bbva.com/bbva-y-los-hermanos-roca-prolongan-hasta-2027-su-alianza-global-tras-una-decada-de-estrecha-colaboracion-como-embajadores-de-la-marca/</guid>
                                            <description>
                            <![CDATA[BBVA and the owners of El Celler de Can Roca have renewed their partnership for three more years. On the 10th anniversary of the sponsorship, they are celebrating this alliance that has emerged from their shared values, and plan to continue developing new projects.]]>
                        </description>
                        <content:encoded>
                            <![CDATA[BBVA and the owners of El Celler de Can Roca have renewed their partnership for three more years. On the 10th anniversary of the sponsorship, they are celebrating this alliance that has emerged from their shared values, and plan to continue developing new projects.]]>
                        </content:encoded>
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                                <item>
                    <title>What kind of bank is the world calling for?</title>
                    <link>https://www.bbva.com/en/economy-and-finance/what-kind-of-bank-is-the-world-calling-for/</link>
                    <pubDate>Mon, 16 Sep 2024 05:33:49 +0000</pubDate>
                    <dc:creator>
                        <![CDATA[david.corral]]>
                    </dc:creator>
                                                                        <category>
                                <![CDATA[Banking]]>
                            </category>
                                                    <category>
                                <![CDATA[Communication,marketing and advertising]]>
                            </category>
                                                    <category>
                                <![CDATA[Financial and commercial services]]>
                            </category>
                                                    <category>
                                <![CDATA[Financial system]]>
                            </category>
                                                    <category>
                                <![CDATA[Marketing]]>
                            </category>
                                                    <category>
                                <![CDATA[Responsible banking]]>
                            </category>
                                                                <guid isPermaLink="false">https://www.bbva.com/?post_type=economyfinance&#038;p=1061387</guid>
                                            <description>
                            <![CDATA[For more than a century and a half, BBVA’s attitude has remained intact. It is an attitude that pursues progress and listens closely to society’s needs, always seeking to stay ahead in order to find the best way to support people and businesses in advancing their goals. Because everyone who has a goal in mind is capable of building a better future.]]>
                        </description>
                        <content:encoded>
                            <![CDATA[For more than a century and a half, BBVA’s attitude has remained intact. It is an attitude that pursues progress and listens closely to society’s needs, always seeking to stay ahead in order to find the best way to support people and businesses in advancing their goals. Because everyone who has a goal in mind is capable of building a better future.]]>
                        </content:encoded>
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                                <item>
                    <title>European Central Bank gives the green light to the BBVA - Banco Sabadell operation</title>
                    <link>https://www.bbva.com/en/economy-and-finance/european-central-bank-gives-the-green-light-to-the-bbva-banco-sabadell-operation/</link>
                    <pubDate>Thu, 05 Sep 2024 16:03:24 +0000</pubDate>
                    <dc:creator>
                        <![CDATA[Santiago Romero]]>
                    </dc:creator>
                                                                        <category>
                                <![CDATA[Banking]]>
                            </category>
                                                    <category>
                                <![CDATA[Central banks]]>
                            </category>
                                                    <category>
                                <![CDATA[Mergers and acquisitions]]>
                            </category>
                                                    <category>
                                <![CDATA[Press release]]>
                            </category>
                                                                <guid isPermaLink="false">https://www.bbva.com/?post_type=economyfinance&#038;p=1059071</guid>
                                            <description>
                            <![CDATA[BBVA received the approval (non-opposition) of the European Central Bank to its offer to Banco Sabadell shareholders. The green light from the European regulator represents “a new, and very significant milestone that also demonstrates the soundness and solvency of this undertaking,” said BBVA Chair Carlos Torres Vila.]]>
                        </description>
                        <content:encoded>
                            <![CDATA[BBVA received the approval (non-opposition) of the European Central Bank to its offer to Banco Sabadell shareholders. The green light from the European regulator represents “a new, and very significant milestone that also demonstrates the soundness and solvency of this undertaking,” said BBVA Chair Carlos Torres Vila.]]>
                        </content:encoded>
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                                <item>
                    <title>Garanti BBVA Customer Contact Center ranked best in Europe, Middle East and Asia by Contact Center World</title>
                    <link>https://www.bbva.com/en/economy-and-finance/garanti-bbva-customer-contact-center-ranked-best-in-europe-middle-east-and-asia-by-contact-center-world/</link>
                    <pubDate>Mon, 19 Aug 2024 05:55:45 +0000</pubDate>
                    <dc:creator>
                        <![CDATA[Santiago Romero]]>
                    </dc:creator>
                                                                        <category>
                                <![CDATA[Financial and commercial services]]>
                            </category>
                                                    <category>
                                <![CDATA[Garanti BBVA]]>
                            </category>
                                                    <category>
                                <![CDATA[Press release]]>
                            </category>
                                                                <guid isPermaLink="false">https://www.bbva.com/?post_type=economyfinance&#038;p=1056283</guid>
                                            <description>
                            <![CDATA[Garanti BBVA won the "Best Contact Center with More than 1,000 Employees" award in Europe, the Middle East, and Asia at the Global Top Ranking Performance Awards. The accolades, organized by Contact Center World, a leading authority in the contact center industry, drew over 2,000 entries from 80 countries. This year marked the 19th edition of the event.]]>
                        </description>
                        <content:encoded>
                            <![CDATA[Garanti BBVA won the "Best Contact Center with More than 1,000 Employees" award in Europe, the Middle East, and Asia at the Global Top Ranking Performance Awards. The accolades, organized by Contact Center World, a leading authority in the contact center industry, drew over 2,000 entries from 80 countries. This year marked the 19th edition of the event.]]>
                        </content:encoded>
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