<?xml version="1.0" encoding="UTF-8"?><rss version="2.0" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:wfw="http://wellformedweb.org/CommentAPI/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:sy="http://purl.org/rss/1.0/modules/syndication/" xmlns:slash="http://purl.org/rss/1.0/modules/slash/" >
    <channel>
        <title>Marketing - NEWS BBVA</title>
        <atom:link href="https://www.bbva.com/en/communication-marketing-and-advertising/marketing/feed/" rel="self" type="application/rss+xml" />
        <link>https://www.bbva.com/en/</link>
        <description>NEWS BBVA</description>
        <lastBuildDate>Thu, 09 Apr 2026 09:10:02 +0200</lastBuildDate>
        <language>en-US</language>
        <sy:updatePeriod>hourly</sy:updatePeriod>
        <sy:updateFrequency>1</sy:updateFrequency>
        
                            
                                <item>
                    <title>BBVA Selects Omnicom as Its Global Partner for Its Creative and Media Agency Model</title>
                    <link>https://www.bbva.com/en/bbva-selects-omnicom-as-its-global-partner-for-its-creative-and-media-agency-model/</link>
                    <pubDate>Wed, 17 Dec 2025 17:00:50 +0000</pubDate>
                    <dc:creator>
                        <![CDATA[María Prados]]>
                    </dc:creator>
                                                                        <category>
                                <![CDATA[Marketing]]>
                            </category>
                                                                <guid isPermaLink="false">https://www.bbva.com/?p=1137164</guid>
                                            <description>
                            <![CDATA[Omnicom will become BBVA’s full-funnel agency, a comprehensive approach that spans from creative strategy to media activation. Omnicom will work to strengthen the brand’s global consistency, elevate client experience across all touchpoints and advance its commercial transformation focused on personalization.]]>
                        </description>
                        <content:encoded>
                            <![CDATA[Omnicom will become BBVA’s full-funnel agency, a comprehensive approach that spans from creative strategy to media activation. Omnicom will work to strengthen the brand’s global consistency, elevate client experience across all touchpoints and advance its commercial transformation focused on personalization.]]>
                        </content:encoded>
                                                        </item>
            
                                <item>
                    <title>Return and Great Cashback: BBVA’s Strategy in Italy for a Black Friday and Christmas Alongside its Customers</title>
                    <link>https://www.bbva.com/en/economy-and-finance/return-and-great-cashback-bbvas-strategy-for-a-black-friday-and-christmas-alongside-its-customers/</link>
                    <pubDate>Wed, 19 Nov 2025 10:01:35 +0000</pubDate>
                    <dc:creator>
                        <![CDATA[Sofia Martínez Corrons]]>
                    </dc:creator>
                                                                        <category>
                                <![CDATA[Communication,marketing and advertising]]>
                            </category>
                                                    <category>
                                <![CDATA[Current news]]>
                            </category>
                                                    <category>
                                <![CDATA[Economy and Finance]]>
                            </category>
                                                    <category>
                                <![CDATA[Finance]]>
                            </category>
                                                    <category>
                                <![CDATA[Financial health]]>
                            </category>
                                                    <category>
                                <![CDATA[Marketing]]>
                            </category>
                                                                <guid isPermaLink="false">https://www.bbva.com/?post_type=economyfinance&#038;p=1131605</guid>
                                            <description>
                            <![CDATA[BBVA in Italy reaffirms its commitment to meeting the real needs of its customers with two initiatives designed to make one of the year’s busiest spending periods even more rewarding: Great Cashback, which gives back up to €50 on purchases, and the current account offering 3% gross interest, allowing customers to grow their savings without giving up flexibility. A double benefit that enables people to spend smartly and grow their liquidity as Black Friday and the holiday season approach.]]>
                        </description>
                        <content:encoded>
                            <![CDATA[BBVA in Italy reaffirms its commitment to meeting the real needs of its customers with two initiatives designed to make one of the year’s busiest spending periods even more rewarding: Great Cashback, which gives back up to €50 on purchases, and the current account offering 3% gross interest, allowing customers to grow their savings without giving up flexibility. A double benefit that enables people to spend smartly and grow their liquidity as Black Friday and the holiday season approach.]]>
                        </content:encoded>
                                                        </item>
            
                                <item>
                    <title>What kind of bank is the world calling for?</title>
                    <link>https://www.bbva.com/en/economy-and-finance/what-kind-of-bank-is-the-world-calling-for/</link>
                    <pubDate>Mon, 16 Sep 2024 05:33:49 +0000</pubDate>
                    <dc:creator>
                        <![CDATA[david.corral]]>
                    </dc:creator>
                                                                        <category>
                                <![CDATA[Banking]]>
                            </category>
                                                    <category>
                                <![CDATA[Communication,marketing and advertising]]>
                            </category>
                                                    <category>
                                <![CDATA[Financial and commercial services]]>
                            </category>
                                                    <category>
                                <![CDATA[Financial system]]>
                            </category>
                                                    <category>
                                <![CDATA[Marketing]]>
                            </category>
                                                    <category>
                                <![CDATA[Responsible banking]]>
                            </category>
                                                                <guid isPermaLink="false">https://www.bbva.com/?post_type=economyfinance&#038;p=1061387</guid>
                                            <description>
                            <![CDATA[For more than a century and a half, BBVA’s attitude has remained intact. It is an attitude that pursues progress and listens closely to society’s needs, always seeking to stay ahead in order to find the best way to support people and businesses in advancing their goals. Because everyone who has a goal in mind is capable of building a better future.]]>
                        </description>
                        <content:encoded>
                            <![CDATA[For more than a century and a half, BBVA’s attitude has remained intact. It is an attitude that pursues progress and listens closely to society’s needs, always seeking to stay ahead in order to find the best way to support people and businesses in advancing their goals. Because everyone who has a goal in mind is capable of building a better future.]]>
                        </content:encoded>
                                                        </item>
            
                                <item>
                    <title>‘Ascender’: the ‘A’ in BBVA stands for opportunity</title>
                    <link>https://www.bbva.com/en/ascender-the-a-in-bbva-stands-for-opportunity/</link>
                    <pubDate>Thu, 31 Mar 2022 13:30:46 +0000</pubDate>
                    <dc:creator>
                        <![CDATA[cristobal.baeza]]>
                    </dc:creator>
                                                                        <category>
                                <![CDATA[Communication]]>
                            </category>
                                                    <category>
                                <![CDATA[Design]]>
                            </category>
                                                    <category>
                                <![CDATA[Marketing]]>
                            </category>
                                                                <guid isPermaLink="false">https://www.bbva.com/?p=1063516</guid>
                                            <description>
                            <![CDATA[The ‘A’ in the <a href="https://www.bbva.com/en/bbva-to-unify-its-brand-worldwide-changes-its-logo/">BBVA logo</a> is called ‘Ascender’. It is one of the most significant aspects of BBVA’s identity and stands for opportunity. Three years after the brand change, the catalog of this important element of BBVA’s is expanding.]]>
                        </description>
                        <content:encoded>
                            <![CDATA[The ‘A’ in the <a href="https://www.bbva.com/en/bbva-to-unify-its-brand-worldwide-changes-its-logo/">BBVA logo</a> is called ‘Ascender’. It is one of the most significant aspects of BBVA’s identity and stands for opportunity. Three years after the brand change, the catalog of this important element of BBVA’s is expanding.]]>
                        </content:encoded>
                                                        </item>
            
                                <item>
                    <title>The most secure credit card is a BBVA credit card, and it's there for all to see</title>
                    <link>https://www.bbva.com/en/es/the-most-secure-credit-card-is-a-bbva-credit-card-and-its-there-for-all-to-see/</link>
                    <pubDate>Tue, 03 Nov 2020 01:20:24 +0000</pubDate>
                    <dc:creator>
                        <![CDATA[Teresa Andrés Blanco]]>
                    </dc:creator>
                                                                        <category>
                                <![CDATA[Bank cards]]>
                            </category>
                                                    <category>
                                <![CDATA[Marketing]]>
                            </category>
                                                    <category>
                                <![CDATA[Technology]]>
                            </category>
                                                                <guid isPermaLink="false">https://www.bbva.com/?p=812655</guid>
                                            <description>
                            <![CDATA[What better way to demonstrate just how secure the card is than Jaime Bisbal, BBVA's Head of Marketing in Spain, showing his off in the middle of the street? This is the bank's way of introducing Aqua, the new family of bank cards that have no number (PAN) or expiration date printed on them and whose security code (CVV) is dynamic.]]>
                        </description>
                        <content:encoded>
                            <![CDATA[What better way to demonstrate just how secure the card is than Jaime Bisbal, BBVA's Head of Marketing in Spain, showing his off in the middle of the street? This is the bank's way of introducing Aqua, the new family of bank cards that have no number (PAN) or expiration date printed on them and whose security code (CVV) is dynamic.]]>
                        </content:encoded>
                                                        </item>
            
                                <item>
                    <title>Garanti BBVA recognized as best mobile bank in Stevie awards</title>
                    <link>https://www.bbva.com/en/tr/garanti-bbva-recognized-as-best-mobile-bank-in-stevie-awards/</link>
                    <pubDate>Wed, 30 Sep 2020 00:20:59 +0000</pubDate>
                    <dc:creator>
                        <![CDATA[E056849]]>
                    </dc:creator>
                                                                        <category>
                                <![CDATA[Awards]]>
                            </category>
                                                    <category>
                                <![CDATA[Customer experience]]>
                            </category>
                                                    <category>
                                <![CDATA[Digital banking]]>
                            </category>
                                                    <category>
                                <![CDATA[Marketing]]>
                            </category>
                                                                <guid isPermaLink="false">https://www.bbva.com/?p=790291</guid>
                                            <description>
                            <![CDATA[Garanti BBVA earned three <a href="https://www.bbva.com/en/tr/garanti-bbva-wins-gold-at-the-stevie-international-business-awards/" target="_blank" rel="noopener">Stevie awards</a>, the prestigious prize conferred to the most successful enterprises and executives from the international business community.]]>
                        </description>
                        <content:encoded>
                            <![CDATA[Garanti BBVA earned three <a href="https://www.bbva.com/en/tr/garanti-bbva-wins-gold-at-the-stevie-international-business-awards/" target="_blank" rel="noopener">Stevie awards</a>, the prestigious prize conferred to the most successful enterprises and executives from the international business community.]]>
                        </content:encoded>
                                                        </item>
            
                                <item>
                    <title>BBVA USA goes animated in new videos aimed to uplift small business owners amid pandemic</title>
                    <link>https://www.bbva.com/en/bbva-usa-goes-animated-in-new-videos-aimed-to-uplift-small-business-owners-amid-pandemic/</link>
                    <pubDate>Thu, 17 Sep 2020 15:33:53 +0000</pubDate>
                    <dc:creator>
                        <![CDATA[al.ortiz]]>
                    </dc:creator>
                                                                        <category>
                                <![CDATA[Branded Content]]>
                            </category>
                                                    <category>
                                <![CDATA[Coronavirus]]>
                            </category>
                                                    <category>
                                <![CDATA[Marketing]]>
                            </category>
                                                                <guid isPermaLink="false">https://www.bbva.com/?p=787429</guid>
                                            <description>
                            <![CDATA[Building on its current <a href="https://www.bbva.com/en/bbva-usa-launches-your-bank-for-video-advertisements-in-an-effort-to-assist-in-pandemic-recovery/" target="_blank" rel="noopener">“Your Bank for…” marketing campaign,</a> BBVA has produced two new animated videos in response to the pandemic-related challenges small businesses are currently facing.

&nbsp;]]>
                        </description>
                        <content:encoded>
                            <![CDATA[Building on its current <a href="https://www.bbva.com/en/bbva-usa-launches-your-bank-for-video-advertisements-in-an-effort-to-assist-in-pandemic-recovery/" target="_blank" rel="noopener">“Your Bank for…” marketing campaign,</a> BBVA has produced two new animated videos in response to the pandemic-related challenges small businesses are currently facing.

&nbsp;]]>
                        </content:encoded>
                                                        </item>
            
                                <item>
                    <title>The making of BBVA USA’s new ad campaign: “Real people are behind what we do”</title>
                    <link>https://www.bbva.com/en/the-making-of-bbva-usas-new-ad-campaign-real-people-are-behind-what-we-do/</link>
                    <pubDate>Thu, 20 Aug 2020 17:17:52 +0000</pubDate>
                    <dc:creator>
                        <![CDATA[al.ortiz]]>
                    </dc:creator>
                                                                        <category>
                                <![CDATA[Advertising]]>
                            </category>
                                                    <category>
                                <![CDATA[Branded Content]]>
                            </category>
                                                    <category>
                                <![CDATA[Marketing]]>
                            </category>
                                                                <guid isPermaLink="false">https://www.bbva.com/?p=780829</guid>
                                            <description>
                            <![CDATA[A new ad campaign by BBVA USA <a href="https://www.bbva.com/en/bbva-usa-launches-your-bank-for-video-advertisements-in-an-effort-to-assist-in-pandemic-recovery/" target="_blank" rel="noopener">is sweeping through select markets within the bank’s footprint</a>, in both digital and traditional broadcast channels.]]>
                        </description>
                        <content:encoded>
                            <![CDATA[A new ad campaign by BBVA USA <a href="https://www.bbva.com/en/bbva-usa-launches-your-bank-for-video-advertisements-in-an-effort-to-assist-in-pandemic-recovery/" target="_blank" rel="noopener">is sweeping through select markets within the bank’s footprint</a>, in both digital and traditional broadcast channels.]]>
                        </content:encoded>
                                                        </item>
            
                                <item>
                    <title>BBVA USA launches “Your Bank for…” video advertisements in an effort to assist in pandemic recovery</title>
                    <link>https://www.bbva.com/en/bbva-usa-launches-your-bank-for-video-advertisements-in-an-effort-to-assist-in-pandemic-recovery/</link>
                    <pubDate>Tue, 18 Aug 2020 14:37:42 +0000</pubDate>
                    <dc:creator>
                        <![CDATA[al.ortiz]]>
                    </dc:creator>
                                                                        <category>
                                <![CDATA[Advertising]]>
                            </category>
                                                    <category>
                                <![CDATA[Branded Content]]>
                            </category>
                                                    <category>
                                <![CDATA[Press release]]>
                            </category>
                                                                <guid isPermaLink="false">https://www.bbva.com/?p=780357</guid>
                                            <description>
                            <![CDATA[BBVA USA has launched <a href="https://www.ispot.tv/ad/nXsQ/bbva-compass-your-bank-for-lifes-opportunities" target="_blank" rel="noopener">a new ad campaign designed to highlight the bank’s efforts</a> in helping people and businesses take the first steps in their recovery from the pandemic and reach financial milestones in the future.]]>
                        </description>
                        <content:encoded>
                            <![CDATA[BBVA USA has launched <a href="https://www.ispot.tv/ad/nXsQ/bbva-compass-your-bank-for-lifes-opportunities" target="_blank" rel="noopener">a new ad campaign designed to highlight the bank’s efforts</a> in helping people and businesses take the first steps in their recovery from the pandemic and reach financial milestones in the future.]]>
                        </content:encoded>
                                                        </item>
            
                                <item>
                    <title>Light stream: BBVA’s symbol of opportunities</title>
                    <link>https://www.bbva.com/en/light-stream-bbvas-symbol-of-opportunities/</link>
                    <pubDate>Fri, 07 Aug 2020 06:24:14 +0000</pubDate>
                    <dc:creator>
                        <![CDATA[Esther Calvache]]>
                    </dc:creator>
                                                                        <category>
                                <![CDATA[Communication,marketing and advertising]]>
                            </category>
                                                    <category>
                                <![CDATA[Design]]>
                            </category>
                                                    <category>
                                <![CDATA[Marketing]]>
                            </category>
                                                                <guid isPermaLink="false">https://www.bbva.com/?p=777441</guid>
                                            <description>
                            <![CDATA[More than a year ago, BBVA hit a historic milestone when it <a href="https://www.bbva.com/en/bbva-deploys-its-new-brand-identity-worldwide/">changed its global brand identity</a>, offering a unique value proposition and a common, consistent user experience. An important element of the bank’s new identity is its ray of light.]]>
                        </description>
                        <content:encoded>
                            <![CDATA[More than a year ago, BBVA hit a historic milestone when it <a href="https://www.bbva.com/en/bbva-deploys-its-new-brand-identity-worldwide/">changed its global brand identity</a>, offering a unique value proposition and a common, consistent user experience. An important element of the bank’s new identity is its ray of light.]]>
                        </content:encoded>
                                                        </item>
                        </channel>
</rss><!-- generated by openweb publisher 2026-04-09T10:03:09.237Z -->