A study shows that users invest an average on 15 hours per week looking for products and services on their smartphones.
Hooked to cells. And every day more. Most people can't live without their cell, and companies have to meet their needs if they want to triumph.
Data from DK New Media leaves no doubt: cells are another part of our bodies. the thing that 80% of adults between 18 and 44 years of age do as soon as they wake up is check for notifications on their cell.. 44% sleep with their cell next to them and 67% check their cell constantly, even if it doesn't make a noise or vibrate.
And we are buying more and more with our cells. Users invest an average on 15 hours per week looking for products and services on their cell, and 65% of purchases begin with a smartphone. And 89% of what we do on our cells is invested in apps.