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Omnichannel

01 Oct 2018

Customer journeys in banking are a bit like a romance, from the initial meeting when you’re trying to figure out if the bank and its products and channels are right for you, to the building of the relationship where of you learn more about each other, and finally to the engagement and marriage of what will hopefully be a happy, productive and successful long-term relationship.

10 Sep 2018

21 May 2018

15 Mar 2018

BBVA Compass customer David Everett never imagined when he deposited his Christmas bonus via the BBVA Compass Mobile App that he’d be rewarded with $10,000 simply for doing so.

So, when he got the January phone call saying he was the bank’s Sign In & Win Sweepstakes grand prize winner, Everett didn’t believe it. According to Director of Multi-Channel Sales and Promotion Cody Sparks, the fact that it was so easy to deposit his check – and in the process win $10,000 – is precisely why the bank conducted the sweepstakes.

12 Oct 2017

Garanti Bank, always focused on facilitating its customers’ lives with its approach of delivering innovative products and services, has launched a new service model with the aim of offering an all-around excellent banking experience. Within the scope of Garanti’s service model, which represents a new era in the Turkish banking sector, all Garanti branches are evolving into an innovative structure built on digitalization where the customers are able to benefit from all kinds of services in a one-stop banking system in the fastest and easiest manner.

29 Apr 2017

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The digital revolution has changed the rules, personal relations, business, communication and the way everyone uses their time. The impact of technology is always associated with achieving greater freedom, but it has also pushed us to levels of distraction and dependence that have changed how engage with the world.

The impact is profound, but hard to measure accurately. Sociologist and economist Manuel Castells believes that people, companies and institutions feel how profound this technological change is, “but when closely examined through rigorous empirical research, the speed and scope of the transformation turns out to not be exact.”

24 Mar 2017

21 Mar 2017

17 Feb 2017

01 Feb 2017

29 Nov 2016

16 Nov 2016

22 Sep 2016

The banking core is undergoing a transformation to be able to connect with the customer at any time and at any place: with the cloud, Business to Business (B2B) connections, Business to Consumer (B2C), Bring Your Own Device (BYOD), Big Data and IoT sensors. All these ways of communication must coexist and the challenge for banking is to improve them every day to meet current expectations.

27 Jun 2016

The digital consumer is not aware that he/she is any different to the traditional consumer. Along these lines, Brian Solis, leading analyst at Altimeter Group, analyzes how a company should change its strategy and place the customer at the center of its business.

09 Oct 2015