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        <title>Artificial Intelligence - NEWS BBVA</title>
        <atom:link href="https://www.bbva.com/en/innovation/data-innovation/artificial-intelligence/feed/" rel="self" type="application/rss+xml" />
        <link>https://www.bbva.com/en/</link>
        <description>NEWS BBVA</description>
        <lastBuildDate>Tue, 24 Mar 2026 17:16:36 +0100</lastBuildDate>
        <language>en-US</language>
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                                <item>
                    <title>Responsible AI Is Not Just About Regulation—It Starts in the Design</title>
                    <link>https://www.bbva.com/en/innovation/responsible-ai-is-not-just-about-regulation-it-starts-in-the-design/</link>
                    <pubDate>Mon, 23 Mar 2026 08:23:23 +0000</pubDate>
                    <dc:creator>
                        <![CDATA[Joan Llop]]>
                    </dc:creator>
                                                                        <category>
                                <![CDATA[Artificial Intelligence]]>
                            </category>
                                                    <category>
                                <![CDATA[Data]]>
                            </category>
                                                    <category>
                                <![CDATA[Innovation]]>
                            </category>
                                                                <guid isPermaLink="false">https://www.bbva.com/?post_type=innovation&#038;p=1151047</guid>
                                            <description>
                            <![CDATA[Responsible AI is not only a matter of rules or governance. It is also a technical challenge. That was one of the main messages from Clara Higuera, BBVA’s Responsible AI Lead, at <a href="https://qconlondon.com/speakers/mar2026" target="_blank" rel="noopener">QCon London</a>, a leading international conference for engineers, software architects, and technology leaders. Her talk focused on how to turn concepts such as fairness, transparency, and security into methods, metrics, and controls that can be applied throughout the AI development lifecycle.]]>
                        </description>
                        <content:encoded>
                            <![CDATA[Responsible AI is not only a matter of rules or governance. It is also a technical challenge. That was one of the main messages from Clara Higuera, BBVA’s Responsible AI Lead, at <a href="https://qconlondon.com/speakers/mar2026" target="_blank" rel="noopener">QCon London</a>, a leading international conference for engineers, software architects, and technology leaders. Her talk focused on how to turn concepts such as fairness, transparency, and security into methods, metrics, and controls that can be applied throughout the AI development lifecycle.]]>
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                                <item>
                    <title>How BBVA Uses An AI Assistant to Analyze Data in Internal Audit</title>
                    <link>https://www.bbva.com/en/innovation/how-bbva-uses-an-ai-assistant-to-analyze-data-in-internal-audit/</link>
                    <pubDate>Tue, 10 Mar 2026 01:40:37 +0000</pubDate>
                    <dc:creator>
                        <![CDATA[Sofia Martínez Corrons]]>
                    </dc:creator>
                                                                        <category>
                                <![CDATA[Artificial Intelligence]]>
                            </category>
                                                    <category>
                                <![CDATA[Data]]>
                            </category>
                                                    <category>
                                <![CDATA[Innovation]]>
                            </category>
                                                                <guid isPermaLink="false">https://www.bbva.com/?post_type=innovation&#038;p=1148099</guid>
                                            <description>
                            <![CDATA[BBVA has created an <a href="https://www.bbva.com/en/innovation/data-innovation/artificial-intelligence/">artificial intelligence</a> assistant with ChatGPT Enterprise to support data analysis at Internal Audit, from validating and designing tests to interpreting results. The solution—always with a human overseeing it—enables more consistent use of analytics and is expected to increase productivity by around 10% in audits that call for large-scale data analysis. It also reduces manual and repetitive tasks and frees up time for activities where human professional judgment is essential, such as analyzing anomalies and assessing risks.]]>
                        </description>
                        <content:encoded>
                            <![CDATA[BBVA has created an <a href="https://www.bbva.com/en/innovation/data-innovation/artificial-intelligence/">artificial intelligence</a> assistant with ChatGPT Enterprise to support data analysis at Internal Audit, from validating and designing tests to interpreting results. The solution—always with a human overseeing it—enables more consistent use of analytics and is expected to increase productivity by around 10% in audits that call for large-scale data analysis. It also reduces manual and repetitive tasks and frees up time for activities where human professional judgment is essential, such as analyzing anomalies and assessing risks.]]>
                        </content:encoded>
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                                <item>
                    <title>BBVA’s App Is Now Available on ChatGPT in Germany and Italy</title>
                    <link>https://www.bbva.com/en/innovation/bbvas-app-is-now-available-on-chatgpt-in-germany-and-italy/</link>
                    <pubDate>Tue, 24 Feb 2026 09:23:19 +0000</pubDate>
                    <dc:creator>
                        <![CDATA[Sofia Martínez Corrons]]>
                    </dc:creator>
                                                                        <category>
                                <![CDATA[Artificial Intelligence]]>
                            </category>
                                                    <category>
                                <![CDATA[Data]]>
                            </category>
                                                    <category>
                                <![CDATA[Digital banking]]>
                            </category>
                                                    <category>
                                <![CDATA[Innovation]]>
                            </category>
                                                                <guid isPermaLink="false">https://www.bbva.com/?post_type=innovation&#038;p=1145674</guid>
                                            <description>
                            <![CDATA[BBVA is making its conversational application available to ChatGPT users, allowing them to directly access information about the bank’s products and services in Italy and Germany right from the assistant. BBVA is one of the first financial companies to offer its own app within ChatGPT, one of the most widely used conversational assistants in the world.]]>
                        </description>
                        <content:encoded>
                            <![CDATA[BBVA is making its conversational application available to ChatGPT users, allowing them to directly access information about the bank’s products and services in Italy and Germany right from the assistant. BBVA is one of the first financial companies to offer its own app within ChatGPT, one of the most widely used conversational assistants in the world.]]>
                        </content:encoded>
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                                <item>
                    <title>Automating Uncritically With AI: The Mistake Companies Can't Afford</title>
                    <link>https://www.bbva.com/en/innovation/automating-uncritically-with-ai-the-mistake-companies-cant-afford/</link>
                    <pubDate>Tue, 10 Feb 2026 06:15:49 +0000</pubDate>
                    <dc:creator>
                        <![CDATA[Patricia Casas]]>
                    </dc:creator>
                                                                        <category>
                                <![CDATA[Artificial Intelligence]]>
                            </category>
                                                    <category>
                                <![CDATA[Data]]>
                            </category>
                                                    <category>
                                <![CDATA[Innovation]]>
                            </category>
                                                                <guid isPermaLink="false">https://www.bbva.com/innovacion/automatizar-con-ia-pero-sin-criterio-el-error-que-las-empresas-deben-evitar/</guid>
                                            <description>
                            <![CDATA[For years, discussions around artificial intelligence in business have focused on the technology itself: which models to use, which tools to deploy, and which use cases to prioritize. In many organizations, that stage is largely behind us. AI is now part of everyday operations across multiple functions. As a result, the real challenge has shifted.]]>
                        </description>
                        <content:encoded>
                            <![CDATA[For years, discussions around artificial intelligence in business have focused on the technology itself: which models to use, which tools to deploy, and which use cases to prioritize. In many organizations, that stage is largely behind us. AI is now part of everyday operations across multiple functions. As a result, the real challenge has shifted.]]>
                        </content:encoded>
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                                <item>
                    <title>BBVA deploys ‘The Eight,’ its strategy to transform the financial experience with AI</title>
                    <link>https://www.bbva.com/en/innovation/bbva-deploys-the-eight-its-strategy-to-transform-the-financial-experience-with-ai/</link>
                    <pubDate>Fri, 12 Dec 2025 09:57:21 +0000</pubDate>
                    <dc:creator>
                        <![CDATA[Vanessa Pombo Nartallo]]>
                    </dc:creator>
                                                                        <category>
                                <![CDATA[Artificial Intelligence]]>
                            </category>
                                                    <category>
                                <![CDATA[Data]]>
                            </category>
                                                    <category>
                                <![CDATA[Innovation]]>
                            </category>
                                                                <guid isPermaLink="false">https://www.bbva.com/innovacion/bbva-impulsa-the-eight-su-estrategia-para-transformar-la-experiencia-financiera-con-ia/</guid>
                                            <description>
                            <![CDATA[BBVA has rolled out a roadmap, known as ‘The Eight,’ aimed at ramping up the use of artificial intelligence (AI) to evolve the way the bank interacts with customers, manages risk, automates processes, and strengthens its technological capabilities. This decisive step forward in its transformation will enable the bank to radically improve its range of products and services through innovation and to structurally enhance its ways of working to boost value creation.
<h6><b><b>Image: Antonio Bravo, Head of Data at BBVA</b></b></h6>]]>
                        </description>
                        <content:encoded>
                            <![CDATA[BBVA has rolled out a roadmap, known as ‘The Eight,’ aimed at ramping up the use of artificial intelligence (AI) to evolve the way the bank interacts with customers, manages risk, automates processes, and strengthens its technological capabilities. This decisive step forward in its transformation will enable the bank to radically improve its range of products and services through innovation and to structurally enhance its ways of working to boost value creation.
<h6><b><b>Image: Antonio Bravo, Head of Data at BBVA</b></b></h6>]]>
                        </content:encoded>
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                                <item>
                    <title>BBVA and OpenAI Seal a Strategic Alliance to Redefine Banking with Artificial Intelligence</title>
                    <link>https://www.bbva.com/en/innovation/bbva-and-openai-seal-a-strategic-alliance-to-redefine-banking-with-artificial-intelligence/</link>
                    <pubDate>Fri, 12 Dec 2025 07:42:43 +0000</pubDate>
                    <dc:creator>
                        <![CDATA[Santiago Romero]]>
                    </dc:creator>
                                                                        <category>
                                <![CDATA[Artificial Intelligence]]>
                            </category>
                                                    <category>
                                <![CDATA[Data]]>
                            </category>
                                                    <category>
                                <![CDATA[Innovation]]>
                            </category>
                                                    <category>
                                <![CDATA[Transformation]]>
                            </category>
                                                                <guid isPermaLink="false">https://www.bbva.com/?post_type=innovation&#038;p=1135579</guid>
                                            <description>
                            <![CDATA[BBVA and OpenAI have entered into a strategic alliance aimed at redefining the future of financial services through the use of artificial intelligence. The agreement, announced by Carlos Torres Vila, Chair of BBVA, and Sam Altman, CEO and Co-founder of OpenAI, marks a unique and unprecedented level of collaboration in the financial industry to build a radically customer-centric proposition and to drive a more productive and efficient operating model.]]>
                        </description>
                        <content:encoded>
                            <![CDATA[BBVA and OpenAI have entered into a strategic alliance aimed at redefining the future of financial services through the use of artificial intelligence. The agreement, announced by Carlos Torres Vila, Chair of BBVA, and Sam Altman, CEO and Co-founder of OpenAI, marks a unique and unprecedented level of collaboration in the financial industry to build a radically customer-centric proposition and to drive a more productive and efficient operating model.]]>
                        </content:encoded>
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                                <item>
                    <title>Antonio Bravo: “AI Is Driving a Structural Transformation within the Banking Business”</title>
                    <link>https://www.bbva.com/en/innovation/antonio-bravo-ai-is-driving-a-structural-transformation-within-the-banking-business/</link>
                    <pubDate>Thu, 06 Nov 2025 06:24:38 +0000</pubDate>
                    <dc:creator>
                        <![CDATA[Vanessa Pombo Nartallo]]>
                    </dc:creator>
                                                                        <category>
                                <![CDATA[Artificial Intelligence]]>
                            </category>
                                                    <category>
                                <![CDATA[Data]]>
                            </category>
                                                    <category>
                                <![CDATA[Innovation]]>
                            </category>
                                                                <guid isPermaLink="false">https://www.bbva.com/?post_type=innovation&#038;p=1128866</guid>
                                            <description>
                            <![CDATA[At BBVA, the adoption of artificial intelligence is much more than just a technological change: it represents a profound transformation of the banking business. The bank’s AI strategy is built on leadership and employee empowerment as a way to drive uptake and achieve a truly transformative impact. OpenAI invited Antonio Bravo, Global Head of Data, to take part in its annual event OpenAI Frontiers, where he explained how both entities are already transforming the banking sector, with tangible results.]]>
                        </description>
                        <content:encoded>
                            <![CDATA[At BBVA, the adoption of artificial intelligence is much more than just a technological change: it represents a profound transformation of the banking business. The bank’s AI strategy is built on leadership and employee empowerment as a way to drive uptake and achieve a truly transformative impact. OpenAI invited Antonio Bravo, Global Head of Data, to take part in its annual event OpenAI Frontiers, where he explained how both entities are already transforming the banking sector, with tangible results.]]>
                        </content:encoded>
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                                <item>
                    <title>Carlos Torres Vila Unveils BBVA’s Projects to Drive Excellence in Customer Relations through Cutting-Edge AI</title>
                    <link>https://www.bbva.com/en/innovation/carlos-torres-vila-unveils-bbvas-projects-to-drive-excellence-in-customer-relations-through-cutting-edge-ai/</link>
                    <pubDate>Fri, 10 Oct 2025 06:13:00 +0000</pubDate>
                    <dc:creator>
                        <![CDATA[Patricia Casas]]>
                    </dc:creator>
                                                                        <category>
                                <![CDATA[Artificial Intelligence]]>
                            </category>
                                                    <category>
                                <![CDATA[Corporate communication]]>
                            </category>
                                                    <category>
                                <![CDATA[Entrepreneurship &amp; Startups]]>
                            </category>
                                                    <category>
                                <![CDATA[Innovation]]>
                            </category>
                                                                <guid isPermaLink="false">https://www.bbva.com/?post_type=innovation&#038;p=1122454</guid>
                                            <description>
                            <![CDATA[BBVA Chair Carlos Torres Vila took part in the closing ceremony of the <strong><a href="https://www.bbvaspark.com/es/bbva-spark-summit/">BBVA Spark Summit 2025</a> </strong>in Barcelona, the leading event for startups, scaleups and investors. In a dialogue with BBVA Spark Global Head Santiago Muguruza, <strong>he stressed AI’s central role in customer service</strong> and outlined a series of strategic AI projects designed to deliver excellence in customer‑relationship processes, customization and efficiency.]]>
                        </description>
                        <content:encoded>
                            <![CDATA[BBVA Chair Carlos Torres Vila took part in the closing ceremony of the <strong><a href="https://www.bbvaspark.com/es/bbva-spark-summit/">BBVA Spark Summit 2025</a> </strong>in Barcelona, the leading event for startups, scaleups and investors. In a dialogue with BBVA Spark Global Head Santiago Muguruza, <strong>he stressed AI’s central role in customer service</strong> and outlined a series of strategic AI projects designed to deliver excellence in customer‑relationship processes, customization and efficiency.]]>
                        </content:encoded>
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                                <item>
                    <title>Carmela Gómez: “AI will turn online shopping into a conversational experience”</title>
                    <link>https://www.bbva.com/en/innovation/carmela-gomez-ai-will-turn-online-shopping-into-a-conversational-experience/</link>
                    <pubDate>Tue, 07 Oct 2025 00:47:00 +0000</pubDate>
                    <dc:creator>
                        <![CDATA[Vanessa Pombo Nartallo]]>
                    </dc:creator>
                                                                        <category>
                                <![CDATA[Artificial Intelligence]]>
                            </category>
                                                    <category>
                                <![CDATA[Data]]>
                            </category>
                                                    <category>
                                <![CDATA[Innovation]]>
                            </category>
                                                    <category>
                                <![CDATA[Transformation]]>
                            </category>
                                                                <guid isPermaLink="false">https://www.bbva.com/?post_type=innovation&#038;p=1121107</guid>
                                            <description>
                            <![CDATA[It will soon be enough to spot a shirt we like and just ask a voice-enabled AI device to send it home in our size and in a different color, bypassing the entire traditional online shopping process. Artificial intelligence is set to transform shopping into a conversational experience, explained Carmela Gómez, Global Head of Open Banking at BBVA, at the Sibos financial event. AI will also enable companies to anticipate cash needs, open up new financial opportunities for vulnerable communities, and make access to credit easier for gig economy workers.
<h6>AI-generated cover image</h6>]]>
                        </description>
                        <content:encoded>
                            <![CDATA[It will soon be enough to spot a shirt we like and just ask a voice-enabled AI device to send it home in our size and in a different color, bypassing the entire traditional online shopping process. Artificial intelligence is set to transform shopping into a conversational experience, explained Carmela Gómez, Global Head of Open Banking at BBVA, at the Sibos financial event. AI will also enable companies to anticipate cash needs, open up new financial opportunities for vulnerable communities, and make access to credit easier for gig economy workers.
<h6>AI-generated cover image</h6>]]>
                        </content:encoded>
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                                <item>
                    <title>BBVA, the first bank to enable Apple Intelligence-powered card personalization directly from its app</title>
                    <link>https://www.bbva.com/en/innovation/bbva-the-first-bank-to-enable-apple-intelligence-powered-card-personalization-directly-from-its-app/</link>
                    <pubDate>Wed, 01 Oct 2025 05:39:33 +0000</pubDate>
                    <dc:creator>
                        <![CDATA[Patricia Casas]]>
                    </dc:creator>
                                                                        <category>
                                <![CDATA[Artificial Intelligence]]>
                            </category>
                                                    <category>
                                <![CDATA[Digital banking]]>
                            </category>
                                                    <category>
                                <![CDATA[Innovation]]>
                            </category>
                                                                <guid isPermaLink="false">https://www.bbva.com/?post_type=innovation&#038;p=1113169</guid>
                                            <description>
                            <![CDATA[BBVA has introduced an innovative new feature to its banking app, allowing customers to personalize their Visa cards using Image Playground with Apple Intelligence technology. The functionality is now available in Spain on virtual cards for users with iPhone 15 Pro and newer models, and will soon be extended to physical cards.]]>
                        </description>
                        <content:encoded>
                            <![CDATA[BBVA has introduced an innovative new feature to its banking app, allowing customers to personalize their Visa cards using Image Playground with Apple Intelligence technology. The functionality is now available in Spain on virtual cards for users with iPhone 15 Pro and newer models, and will soon be extended to physical cards.]]>
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