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        <title>Behavioural sciences - NEWS BBVA</title>
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        <link>https://www.bbva.com/en/</link>
        <description>NEWS BBVA</description>
        <lastBuildDate>Thu, 09 Apr 2026 09:10:02 +0200</lastBuildDate>
        <language>en-US</language>
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                                <item>
                    <title>BBVA Switzerland Launches an Interactive Experience to Understand Our Investment Behavior</title>
                    <link>https://www.bbva.com/en/innovation/bbva-switzerland-launches-an-interactive-experience-to-understand-our-investment-behavior/</link>
                    <pubDate>Mon, 03 Nov 2025 06:31:39 +0000</pubDate>
                    <dc:creator>
                        <![CDATA[Sofia Martínez Corrons]]>
                    </dc:creator>
                                                                        <category>
                                <![CDATA[Behavioural sciences]]>
                            </category>
                                                    <category>
                                <![CDATA[Financial and economic wellness]]>
                            </category>
                                                    <category>
                                <![CDATA[Financial psychology]]>
                            </category>
                                                    <category>
                                <![CDATA[Innovation]]>
                            </category>
                                                    <category>
                                <![CDATA[Investment management]]>
                            </category>
                                                    <category>
                                <![CDATA[Investments]]>
                            </category>
                                                    <category>
                                <![CDATA[Transformation]]>
                            </category>
                                                                <guid isPermaLink="false">https://www.bbva.com/?post_type=innovation&#038;p=1112756</guid>
                                            <description>
                            <![CDATA[BBVA Switzerland, together with the Group's Behavioral Economics team, has launched ‘Investing in the Mirror,’ an innovative interactive experience that invites us to reflect on the role of emotions, biases, and beliefs in our investment decisions. It's a different look at the relationship with money that combines technological innovation and behavioral psychology.]]>
                        </description>
                        <content:encoded>
                            <![CDATA[BBVA Switzerland, together with the Group's Behavioral Economics team, has launched ‘Investing in the Mirror,’ an innovative interactive experience that invites us to reflect on the role of emotions, biases, and beliefs in our investment decisions. It's a different look at the relationship with money that combines technological innovation and behavioral psychology.]]>
                        </content:encoded>
                                                        </item>
            
                                <item>
                    <title>BBVA promotes participation in its cybersecurity courses with behavioral economics</title>
                    <link>https://www.bbva.com/en/innovation/bbva-promotes-participation-in-its-cybersecurity-courses-with-behavioral-economics/</link>
                    <pubDate>Mon, 28 Aug 2023 05:28:07 +0000</pubDate>
                    <dc:creator>
                        <![CDATA[Vanessa Pombo Nartallo]]>
                    </dc:creator>
                                                                        <category>
                                <![CDATA[Behavioural sciences]]>
                            </category>
                                                    <category>
                                <![CDATA[Cybersecurity]]>
                            </category>
                                                    <category>
                                <![CDATA[Innovation]]>
                            </category>
                                                                <guid isPermaLink="false">https://www.bbva.com/?post_type=innovation&#038;p=998562</guid>
                                            <description>
                            <![CDATA[BBVA has relied on behavioral economics techniques to encourage employee participation in cybercrime training. The messages conveyed through the use of these techniques have effectively doubled interest in the course and, in some cases, increased course attendance by up to 70%. The initiative, which has been recognized by the Global Association of Applied Behavioural Scientists, will succeed in making the bank’s regular cybersecurity messages to its customers more effective.]]>
                        </description>
                        <content:encoded>
                            <![CDATA[BBVA has relied on behavioral economics techniques to encourage employee participation in cybercrime training. The messages conveyed through the use of these techniques have effectively doubled interest in the course and, in some cases, increased course attendance by up to 70%. The initiative, which has been recognized by the Global Association of Applied Behavioural Scientists, will succeed in making the bank’s regular cybersecurity messages to its customers more effective.]]>
                        </content:encoded>
                                                        </item>
            
                                <item>
                    <title>Does GPT-3, the Artificial Intelligence supermodel, work for Spanish bank-customer conversations? Find out how the experiment played out</title>
                    <link>https://www.bbva.com/en/innovation/can-gpt-3-help-during-conversations-with-our-spanish-speaking-customers/</link>
                    <pubDate>Mon, 01 Mar 2021 06:24:30 +0000</pubDate>
                    <dc:creator>
                        <![CDATA[E022686]]>
                    </dc:creator>
                                                                        <category>
                                <![CDATA[Artificial Intelligence]]>
                            </category>
                                                    <category>
                                <![CDATA[Behavioural sciences]]>
                            </category>
                                                    <category>
                                <![CDATA[Innovation]]>
                            </category>
                                                    <category>
                                <![CDATA[IT (computer sciences)]]>
                            </category>
                                                                <guid isPermaLink="false">https://www.bbva.com/?p=820665</guid>
                                            <description>
                            <![CDATA[We tested OpenAI’s GPT-3 (one of the largest Artificial Intelligence (AI) language models ever created) on ten Spanish customer conversations about banking. Without any previous customization, re-training or transfer learning whatsoever, we asked it to generate summaries that would be useful to any bank agent who joins (or retakes) the conversation.]]>
                        </description>
                        <content:encoded>
                            <![CDATA[We tested OpenAI’s GPT-3 (one of the largest Artificial Intelligence (AI) language models ever created) on ten Spanish customer conversations about banking. Without any previous customization, re-training or transfer learning whatsoever, we asked it to generate summaries that would be useful to any bank agent who joins (or retakes) the conversation.]]>
                        </content:encoded>
                                                        </item>
            
                                <item>
                    <title>A big data analysis of media coverage shines light on COVID-19 impact</title>
                    <link>https://www.bbva.com/en/innovation/a-big-data-analysis-of-media-coverage-shines-light-on-covid-19-impact/</link>
                    <pubDate>Thu, 14 May 2020 00:52:33 +0000</pubDate>
                    <dc:creator>
                        <![CDATA[Carlota González]]>
                    </dc:creator>
                                                                        <category>
                                <![CDATA[Artificial Intelligence]]>
                            </category>
                                                    <category>
                                <![CDATA[Behavioural sciences]]>
                            </category>
                                                    <category>
                                <![CDATA[Coronavirus]]>
                            </category>
                                                                <guid isPermaLink="false">https://www.bbva.com/?p=755393</guid>
                                            <description>
                            <![CDATA[A BBVA Research study leverages big data technology to monitor worldwide media treatment of COVID-19. Analyzing more than 80,000 online news publications in more than 100 languages, the study concludes that both the extent of news coverage and its sentiment provides valuable information about the pandemic's development and the degree to which it impacts the economy and politics. Furthermore, a correlation between increased number of infections and ‘media stress’ has been observed.]]>
                        </description>
                        <content:encoded>
                            <![CDATA[A BBVA Research study leverages big data technology to monitor worldwide media treatment of COVID-19. Analyzing more than 80,000 online news publications in more than 100 languages, the study concludes that both the extent of news coverage and its sentiment provides valuable information about the pandemic's development and the degree to which it impacts the economy and politics. Furthermore, a correlation between increased number of infections and ‘media stress’ has been observed.]]>
                        </content:encoded>
                                                        </item>
            
                                <item>
                    <title>Digital footprint: what it is and how to control it</title>
                    <link>https://www.bbva.com/en/innovation/digital-footprint-what-it-is-and-how-to-control-it/</link>
                    <pubDate>Tue, 25 Feb 2020 01:20:12 +0000</pubDate>
                    <dc:creator>
                        <![CDATA[Carlota González Fernández]]>
                    </dc:creator>
                                                                        <category>
                                <![CDATA[Behavioural sciences]]>
                            </category>
                                                    <category>
                                <![CDATA[Cybersecurity]]>
                            </category>
                                                    <category>
                                <![CDATA[Internet]]>
                            </category>
                                                                <guid isPermaLink="false">https://www.bbva.com/?p=730571</guid>
                                            <description>
                            <![CDATA[Everyone leaves a online footprint that could be easy to find, simply from being a member of a digital society. But by being aware of one’s footprint and learning how to control it, cyber criminals will have a much harder time finding possible victims. Here is some advice to do so.]]>
                        </description>
                        <content:encoded>
                            <![CDATA[Everyone leaves a online footprint that could be easy to find, simply from being a member of a digital society. But by being aware of one’s footprint and learning how to control it, cyber criminals will have a much harder time finding possible victims. Here is some advice to do so.]]>
                        </content:encoded>
                                                        </item>
            
                                <item>
                    <title>How to protect physical data from hackers</title>
                    <link>https://www.bbva.com/en/innovation/how-to-protect-physical-data-from-hackers/</link>
                    <pubDate>Wed, 23 Oct 2019 00:20:55 +0000</pubDate>
                    <dc:creator>
                        <![CDATA[Carlota González Fernández]]>
                    </dc:creator>
                                                                        <category>
                                <![CDATA[Behavioural sciences]]>
                            </category>
                                                    <category>
                                <![CDATA[Cybersecurity]]>
                            </category>
                                                                <guid isPermaLink="false">https://www.bbva.com/?p=691893</guid>
                                            <description>
                            <![CDATA[Data available in physical format represent an important source of information for cybercriminals - things like passwords written on paper or cards, as well as information susceptible to theft that moves through social networks and computers. Here are some of the different social engineering techniques designed to extract information available in non-digital format.]]>
                        </description>
                        <content:encoded>
                            <![CDATA[Data available in physical format represent an important source of information for cybercriminals - things like passwords written on paper or cards, as well as information susceptible to theft that moves through social networks and computers. Here are some of the different social engineering techniques designed to extract information available in non-digital format.]]>
                        </content:encoded>
                                                        </item>
            
                                <item>
                    <title>Seven practical tips for secure online shopping</title>
                    <link>https://www.bbva.com/en/innovation/seven-practical-tips-for-secure-online-shopping/</link>
                    <pubDate>Mon, 09 Sep 2019 02:14:28 +0000</pubDate>
                    <dc:creator>
                        <![CDATA[Carlota González Fernández]]>
                    </dc:creator>
                                                                        <category>
                                <![CDATA[Behavioural sciences]]>
                            </category>
                                                    <category>
                                <![CDATA[Cybersecurity]]>
                            </category>
                                                    <category>
                                <![CDATA[Internet]]>
                            </category>
                                                                <guid isPermaLink="false">https://www.bbva.com/?p=677984</guid>
                                            <description>
                            <![CDATA[Internet shopping is more and more common: grocery shopping, movie tickets, airline travel, and more. Shopping online has become habitual day-to-day practice, though occasionally potential buyers leave themselves open to fraud or data theft. The following cybersecurity tips serve to reduce the risks associated with card payments on the Internet.]]>
                        </description>
                        <content:encoded>
                            <![CDATA[Internet shopping is more and more common: grocery shopping, movie tickets, airline travel, and more. Shopping online has become habitual day-to-day practice, though occasionally potential buyers leave themselves open to fraud or data theft. The following cybersecurity tips serve to reduce the risks associated with card payments on the Internet.]]>
                        </content:encoded>
                                                        </item>
            
                                <item>
                    <title>BBVA uses Behavioral Economics to guide consumer decision-making</title>
                    <link>https://www.bbva.com/en/innovation/bbva-uses-behavioral-economics-to-guide-consumer-decision-making/</link>
                    <pubDate>Wed, 24 Jul 2019 18:00:55 +0000</pubDate>
                    <dc:creator>
                        <![CDATA[Lori Moore]]>
                    </dc:creator>
                                                                        <category>
                                <![CDATA[Behavioural sciences]]>
                            </category>
                                                    <category>
                                <![CDATA[Financial and economic wellness]]>
                            </category>
                                                    <category>
                                <![CDATA[Financial economics]]>
                            </category>
                                                                <guid isPermaLink="false">https://www.bbva.com/?p=665212</guid>
                                            <description>
                            <![CDATA[<a href="https://www.bbva.com/en/us/innovation/what-is-behavioral-economics/" target="_blank" rel="noopener">Behavioral economics</a>, the study of human behavior regarding decision making, is the latest field of study BBVA is using to improve customer experience and simplify banking for its customers.]]>
                        </description>
                        <content:encoded>
                            <![CDATA[<a href="https://www.bbva.com/en/us/innovation/what-is-behavioral-economics/" target="_blank" rel="noopener">Behavioral economics</a>, the study of human behavior regarding decision making, is the latest field of study BBVA is using to improve customer experience and simplify banking for its customers.]]>
                        </content:encoded>
                                                        </item>
            
                                <item>
                    <title>The biases that hamstring our decision making</title>
                    <link>https://www.bbva.com/en/innovation/the-biases-that-hamstring-our-decision-making/</link>
                    <pubDate>Fri, 12 Jul 2019 15:32:12 +0000</pubDate>
                    <dc:creator>
                        <![CDATA[Lori Moore]]>
                    </dc:creator>
                                                                        <category>
                                <![CDATA[Behavioural sciences]]>
                            </category>
                                                    <category>
                                <![CDATA[Financial and economic wellness]]>
                            </category>
                                                    <category>
                                <![CDATA[Financial economics]]>
                            </category>
                                                                <guid isPermaLink="false">https://www.bbva.com/?p=660820</guid>
                                            <description>
                            <![CDATA[Decision making can be psychologically, emotionally and sometimes even physically exhausting. That’s why all of us have created mental shortcuts, biases, and preferences that help us make decisions. While this can save us time and fatigue, it doesn’t always help us make the best decisions.]]>
                        </description>
                        <content:encoded>
                            <![CDATA[Decision making can be psychologically, emotionally and sometimes even physically exhausting. That’s why all of us have created mental shortcuts, biases, and preferences that help us make decisions. While this can save us time and fatigue, it doesn’t always help us make the best decisions.]]>
                        </content:encoded>
                                                        </item>
            
                                <item>
                    <title>How can behavioral economics help consumers</title>
                    <link>https://www.bbva.com/en/how-can-behavioral-economics-help-consumers/</link>
                    <pubDate>Tue, 09 Jul 2019 20:30:37 +0000</pubDate>
                    <dc:creator>
                        <![CDATA[Lori Moore]]>
                    </dc:creator>
                                                                        <category>
                                <![CDATA[Behavioural sciences]]>
                            </category>
                                                    <category>
                                <![CDATA[Customer experience]]>
                            </category>
                                                    <category>
                                <![CDATA[Financial economics]]>
                            </category>
                                                                <guid isPermaLink="false">https://www.bbva.com/?p=659606</guid>
                                            <description>
                            <![CDATA[We humans have a history of finding faster, simpler, more efficient ways of doing things. Over time, we’ve sped up every process from building a car to ordering a pizza online.  So it’s really no surprise that we’ve also established thought processes to help us wade through all the information we encounter and make decisions more quickly.]]>
                        </description>
                        <content:encoded>
                            <![CDATA[We humans have a history of finding faster, simpler, more efficient ways of doing things. Over time, we’ve sped up every process from building a car to ordering a pizza online.  So it’s really no surprise that we’ve also established thought processes to help us wade through all the information we encounter and make decisions more quickly.]]>
                        </content:encoded>
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