75% of consumers prefer to acquire new digital services from their current financial institution or another traditional provider rather than a non-traditional provider, according to a CGI study of 1,670 consumers in the U.S., Canada, the U.K., France, Germany, Sweden, Singapore and Australia. The aim of the study was to analyze the role that fintech firms play in remodeling the banking industry. The company examined 12 key fintech service concepts, including their digital identify, data protection, mobile payments, and personalized digital experience, among others.
While consumers prefer traditional providers, the study also indicates that 78% give great importance to digital protection,compared to 51% who consider mobile payments a valuable service.
CGI also concludes that the lack of confidence is the greatest obstacle to buying digital financial services, followed by the complicated use and risk aversion.
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