As reported in Prensario, the IDC FutureScape study concludes that 40 % of the 3,000 biggest companies in Latin America will have teams specializing in innovation and digital transformation by the end of 2017. By 2020, digitally improved products, services and experiences will not just be a priority for these companies, the majority of the business will depend on their ability to create them.
IDC estimates that by 2018, the number of active monthly consumers using augmented reality mobile apps will reach more than 30 million in Latin America.
According to The Drum, millennials represent the largest segment of The New York Times’ audience. Nearly 40 % of their traffic comes from users between the age of 18 and 34.
IDC indicates that 32 % of companies in Latin America are still in the cultural change process that comes with the digital transformation. However, they predict that 2 out of every 3 CEOs of the top companies in the world and 1 out of every 3 CEOs of the top companies in Latin America will make digital transformation the overriding objective of their corporate strategies by the end of 2017.
In the search for progress and development, millennials stand out for constantly looking for new challenges. For this reason, D’arriens, the technology and digital advertising solutions company, expects that millennials will represent 41 % of the workforce by 2020 and 70 % by 2030.
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