Garanti BBVA enhances its digital solutions to bolster customers’ financial health
Through an advisory service, BBVA’s Turkish franchise aims to improve its customers’ finances, facilitating budget management and helping them meet their savings goals with personalized solutions.
Improving customers’ financial health is one of Garanti BBVA’s strategic priorities. In support of this objective, the bank frequently updates its catalog of digital solutions in order to offer new tools to help organize personal finances. Therefore, Garanti BBVA is not only putting its customers at the heart of its business - it is also providing an added value to the country’s economy and society in general in a sustainable manner.
With the new digital solutions, customers can use the mobile app to keep track of their expenses through a personalized monthly planning tool, depending on their needs. Based on technology and data analytics, the savings tool proactively alerts users of ways to save in certain categories of expenses every month. For example, customers receive a notification when they are getting close to a certain amount, which provides greater transparency and allows them to be more aware of their expenses. This makes it easier to monitor them and strike a balance between income and expenses.
Garanti BBVA Mobil has a wide range of features that promote customers’ financial health, with periodic information on credit cards, accounts and payments that allow customers to track their budget more actively.
The assistant Ugi is also proactive in helping customers, informing them of purchases and helping them to defer payments or pay in installments if they wish. Ugi also identifies when a customer needs online assistance and helps them to get connected on the mobile app.
We help our customers improve their financial health through proposals prepared for their specific situation and aim to offer a simple and smart banking experience
Garanti BBVA executive vice president Işıl Akdemir Evlioğlu explains that: “With our focus on financial health, we are developing proposals for active digital customers. We help our customers improve their financial health through proposals prepared for their specific situation and aim to offer a simple and smart banking experience.”
The executive explained that the ‘My status’ feature on Garanti BBVA Mobil receives approximately four million monthly users who can access more than 70 personalized financial health tips to make better decisions. According to Evlioğlu, these features are constantly being improved as the balance between income and expenses, needs and savings habits vary from person to person.
In short, “by combining the power of technology, information and advice, we continue to help our customers as part of our motto ‘financial health makes your money stronger,’” she concluded.
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