Agenda
25-26 oct 2016
FinTech Network acogerá el Customer Experience Conference para servicios financieros en Londres. El programa y conferencias que se correrán a cargo de empresas como AIG, Barclays, BBVA, Deutsche Bank, Lloyds, MasterCard o Standard Life entre otros.
Para ver el programa completo pinche aquí.
Programación
Los días 25 y 26 Maria José Jordá, Head of Costumer Experience Transformation de BBVA estará dando unas conferencias sobre:
The Five CX Keys to Engage the New "Millennial Behaviour"
Understand the expectations of customers slowly adopting "Millennial behaviour”, a new way of living and consuming that banking must respond to
Investigate the five pillars that define a banks relationship with its customers and how these have evolved to become something new and disruptive to traditional banking models
Analyse a “Design Thinking” based global case study where 1500+ Millennials configured the new expectations for CX in banking and apply the findings to your CX strategy
Customer Experience in 2020 & the Bank of the Future Panel Discussion
Forecast the way in which the digitalisation of banking, changing customer behaviours and expectations will continue to shape the “bank of the future”
Combine industry and “out of sector” best practice around customer experience (CX) to understand the propositions needed to meet future customer interactions
Consider how changing regulations and compliance requirements around AML and KYC could impact your CX strategy
El objetivo de CXC 2016 es producir contenido de clase mundial que permita a los trabajadores de servicios financieros adentrarse en el trabajo con el cliente con la creación o mejoramiento del omni-canal y experiencias del usuario, utilizando la tecnología más innovadora.