Social physics: understanding human interactions through big data

  Is it possible to use mathematical tools to predict human behavior? This is the approach proposed by the scientific discipline ‘social physics’, a trend studied by BBVA’s New Digital

PET technologies: how to maximize data value while preserving privacy

  Is it possible to take advantage of big data without it affecting the privacy of users? The answer may reside in “Privacy-enhancing technologies”, or PETs, a set of technologies

One key to Upturn’s rapid user growth: Aggressively optimized Facebook campaigns

  Upturn, a BBVA New Digital Businesses portfolio company, recently celebrated its first birthday. The startup has blasted past several of its user-acquisition milestones — growing at roughly 24 percent

How Upturn uses data science to improve its product

  As Upturn’s user base continues to grow, there’s an increasing need to better leverage the data it’s generating and use it to the startup’s advantage. With that in mind

China’s superplatforms and ecosystems

The rapid growth of the Chinese superplatforms in financial services points to how the world is changing. Superplatform-dominated digital ecosystems have fundamentally transformed the nature of digital financial inclusion. Superplatforms