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        <title>TCR Communication - NEWS BBVA</title>
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        <link>https://www.bbva.com/en/</link>
        <description>NEWS BBVA</description>
        <lastBuildDate>Sat, 13 Dec 2025 13:31:47 +0100</lastBuildDate>
        <language>en-US</language>
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                                <item>
                    <title>How BBVA applies the GDPR?</title>
                    <link>https://www.bbva.com/en/innovation/how-bbva-aplies-gdpr/</link>
                    <pubDate>Thu, 24 May 2018 23:45:08 +0000</pubDate>
                    <dc:creator>
                        <![CDATA[Blanca González del Fresno]]>
                    </dc:creator>
                                                                        <category>
                                <![CDATA[Corporate responsibility]]>
                            </category>
                                                    <category>
                                <![CDATA[Cybersecurity]]>
                            </category>
                                                    <category>
                                <![CDATA[TCR Communication]]>
                            </category>
                                                                <guid isPermaLink="false">https://www.bbva.com/?p=497406</guid>
                                            <description>
                            <![CDATA[At BBVA we always say that, the more you know, the better you can make decisions. Personal data offer us very valuable opportunities to provide better services for our customers and come up with new ways to put our customers at the center of our business. That is why protecting this data is a critical matter that concerns us all, as customers, and, especially, as employees of a digital company like ours. In order to better protect people, starting on the 25 th of May 2018, the new European Data Protection Regulation will go into effect.]]>
                        </description>
                        <content:encoded>
                            <![CDATA[At BBVA we always say that, the more you know, the better you can make decisions. Personal data offer us very valuable opportunities to provide better services for our customers and come up with new ways to put our customers at the center of our business. That is why protecting this data is a critical matter that concerns us all, as customers, and, especially, as employees of a digital company like ours. In order to better protect people, starting on the 25 th of May 2018, the new European Data Protection Regulation will go into effect.]]>
                        </content:encoded>
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                                <item>
                    <title>BBVA to boost social its impact in 2018, with an eye on the U.N.'s Sustainable Development Goals</title>
                    <link>https://www.bbva.com/en/bbva-boost-social-its-impact-2018-eye-sustainable-development-goals/</link>
                    <pubDate>Wed, 27 Dec 2017 01:29:30 +0000</pubDate>
                    <dc:creator>
                        <![CDATA[Blanca González del Fresno]]>
                    </dc:creator>
                                                                        <category>
                                <![CDATA[Big Data]]>
                            </category>
                                                    <category>
                                <![CDATA[High social impact products]]>
                            </category>
                                                    <category>
                                <![CDATA[Investments]]>
                            </category>
                                                    <category>
                                <![CDATA[Responsible banking]]>
                            </category>
                                                    <category>
                                <![CDATA[Responsible Business Plan]]>
                            </category>
                                                    <category>
                                <![CDATA[TCR Communication]]>
                            </category>
                                                                <guid isPermaLink="false">https://www.bbva.com/?p=386407</guid>
                                            <description>
                            <![CDATA[Putting up a new calendar and starting a new year means taking stock of past achievements and setting new goals. In the area of Responsible Banking, BBVA is ready to take on new challenges, in order to continue making strides in responsible financing, digital transformation, human rights and other important areas.]]>
                        </description>
                        <content:encoded>
                            <![CDATA[Putting up a new calendar and starting a new year means taking stock of past achievements and setting new goals. In the area of Responsible Banking, BBVA is ready to take on new challenges, in order to continue making strides in responsible financing, digital transformation, human rights and other important areas.]]>
                        </content:encoded>
                                                        </item>
            
                                <item>
                    <title>TCR: three letters that are changing the way BBVA works</title>
                    <link>https://www.bbva.com/en/tcr-three-letters-changing-way-bbva-works/</link>
                    <pubDate>Fri, 17 Nov 2017 00:52:28 +0000</pubDate>
                    <dc:creator>
                        <![CDATA[No utilizar]]>
                    </dc:creator>
                                                                        <category>
                                <![CDATA[Corporate responsibility]]>
                            </category>
                                                    <category>
                                <![CDATA[Customer experience]]>
                            </category>
                                                    <category>
                                <![CDATA[Customer satisfaction and protection]]>
                            </category>
                                                    <category>
                                <![CDATA[Responsible banking]]>
                            </category>
                                                    <category>
                                <![CDATA[TCR Communication]]>
                            </category>
                                                                <guid isPermaLink="false">https://www.bbva.com/?p=390930</guid>
                                            <description>
                            <![CDATA[The TCR principles are the foundation of the roadmap BBVA wants to follow to achieve its goal of becoming the leading bank in transparency, clarity and responsibility. Still, there’s a long road ahead, one that requires work on two essential levels: traditional and digital banking.]]>
                        </description>
                        <content:encoded>
                            <![CDATA[The TCR principles are the foundation of the roadmap BBVA wants to follow to achieve its goal of becoming the leading bank in transparency, clarity and responsibility. Still, there’s a long road ahead, one that requires work on two essential levels: traditional and digital banking.]]>
                        </content:encoded>
                                                        </item>
            
                                <item>
                    <title>How banks can help to Sustainable finance</title>
                    <link>https://www.bbva.com/en/banks-can-help-sustainable-finance/</link>
                    <pubDate>Fri, 10 Nov 2017 12:45:07 +0000</pubDate>
                    <dc:creator>
                        <![CDATA[No utilizar]]>
                    </dc:creator>
                                                                        <category>
                                <![CDATA[Communication]]>
                            </category>
                                                    <category>
                                <![CDATA[Corporate communication]]>
                            </category>
                                                    <category>
                                <![CDATA[Corporate Responsibility]]>
                            </category>
                                                    <category>
                                <![CDATA[TCR Communication]]>
                            </category>
                                                                <guid isPermaLink="false">https://www.bbva.com/en/?p=356740</guid>
                                            <description>
                            <![CDATA[In the last two years four forces have shifted their perspective on sustainable issues. First, the global agenda has included sustainability in its goals with two key milestones: Paris agreement on climate change and Sustainable Development Goals by United Nations.Second, enterprises have understood that SDG mean a huge market and a new scope of opportunities. A new 12 trillion dollars market per year and 70 trillion dollars investment before 2030.Third, relevant investors have changed their perspective and therefore their way of seeking engagement on environmental and social issues. And finally, there has been an increase in regulation and soft-regulation related to this topics. Task Force on Climate - related Financial Disclosures (TCFD) or the High Level Expert Group from the European Commision are two good examples of it.]]>
                        </description>
                        <content:encoded>
                            <![CDATA[In the last two years four forces have shifted their perspective on sustainable issues. First, the global agenda has included sustainability in its goals with two key milestones: Paris agreement on climate change and Sustainable Development Goals by United Nations.Second, enterprises have understood that SDG mean a huge market and a new scope of opportunities. A new 12 trillion dollars market per year and 70 trillion dollars investment before 2030.Third, relevant investors have changed their perspective and therefore their way of seeking engagement on environmental and social issues. And finally, there has been an increase in regulation and soft-regulation related to this topics. Task Force on Climate - related Financial Disclosures (TCFD) or the High Level Expert Group from the European Commision are two good examples of it.]]>
                        </content:encoded>
                                                        </item>
            
                                <item>
                    <title>Proposed law would oblige Spanish companies to publish non-financial information about their business</title>
                    <link>https://www.bbva.com/en/proposed-law-oblige-spanish-companies-publish-non-financial-information-business/</link>
                    <pubDate>Mon, 06 Nov 2017 00:15:01 +0000</pubDate>
                    <dc:creator>
                        <![CDATA[No utilizar]]>
                    </dc:creator>
                                                                        <category>
                                <![CDATA[Customer experience]]>
                            </category>
                                                    <category>
                                <![CDATA[Responsible banking]]>
                            </category>
                                                    <category>
                                <![CDATA[Responsible Business Plan]]>
                            </category>
                                                    <category>
                                <![CDATA[TCR Communication]]>
                            </category>
                                                                <guid isPermaLink="false">https://www.bbva.com/en/?p=355615</guid>
                                            <description>
                            <![CDATA[A proposed new law would require Spanish companies to increase the non-financial information in their management reports and expand content on corporate governance in their annual reports. The bill aims to measure, supervise and manage companies’ performance and their impact on society and the environment.]]>
                        </description>
                        <content:encoded>
                            <![CDATA[A proposed new law would require Spanish companies to increase the non-financial information in their management reports and expand content on corporate governance in their annual reports. The bill aims to measure, supervise and manage companies’ performance and their impact on society and the environment.]]>
                        </content:encoded>
                                                        </item>
            
                                <item>
                    <title>BBVA goes green to commemorate World Environment Day</title>
                    <link>https://www.bbva.com/en/bbva-goes-green-commemorate-world-environment-day/</link>
                    <pubDate>Sun, 04 Jun 2017 23:33:24 +0000</pubDate>
                    <dc:creator>
                        <![CDATA[No utilizar]]>
                    </dc:creator>
                                                                        <category>
                                <![CDATA[Branded Content]]>
                            </category>
                                                    <category>
                                <![CDATA[Corporate communication]]>
                            </category>
                                                    <category>
                                <![CDATA[Corporate Responsibility]]>
                            </category>
                                                    <category>
                                <![CDATA[Responsible Business Plan]]>
                            </category>
                                                    <category>
                                <![CDATA[TCR Communication]]>
                            </category>
                                                                <guid isPermaLink="false">https://www.bbva.com/en/?p=331987</guid>
                                            <description>
                            <![CDATA[June 5 is World Environment Day, a UN initiative to raise awareness about the need to take care of the planet. BBVA will illuminate some of its most emblematic buildings in green as a gesture to signify its commitment to this cause.]]>
                        </description>
                        <content:encoded>
                            <![CDATA[June 5 is World Environment Day, a UN initiative to raise awareness about the need to take care of the planet. BBVA will illuminate some of its most emblematic buildings in green as a gesture to signify its commitment to this cause.]]>
                        </content:encoded>
                                                        </item>
            
                                <item>
                    <title>Latin America needs to learn how to save</title>
                    <link>https://www.bbva.com/en/latin-america-needs-learn/</link>
                    <pubDate>Tue, 23 May 2017 10:55:16 +0000</pubDate>
                    <dc:creator>
                        <![CDATA[francisco.mendez.lozano]]>
                    </dc:creator>
                                                                        <category>
                                <![CDATA[Commerce]]>
                            </category>
                                                    <category>
                                <![CDATA[Digital Economics]]>
                            </category>
                                                    <category>
                                <![CDATA[Financial inclusion]]>
                            </category>
                                                    <category>
                                <![CDATA[Financial products]]>
                            </category>
                                                    <category>
                                <![CDATA[Gross domestic product]]>
                            </category>
                                                    <category>
                                <![CDATA[Macroeconomics analysis]]>
                            </category>
                                                    <category>
                                <![CDATA[Regional analysis]]>
                            </category>
                                                    <category>
                                <![CDATA[Savings]]>
                            </category>
                                                    <category>
                                <![CDATA[TCR Communication]]>
                            </category>
                                                                <guid isPermaLink="false">https://www.bbva.com/en/?p=330677</guid>
                                            <description>
                            <![CDATA[Latin America is not very keen on, or good at saving, says a new publication by the Inter-American Development Bank (IDB). The solution would be to promote <a href="https://www.bbva.com/en/sustainability/social-sustainability/financial-education/" target="_blank">financial education</a> and build a culture based on improving saving habits among Latin Americans.]]>
                        </description>
                        <content:encoded>
                            <![CDATA[Latin America is not very keen on, or good at saving, says a new publication by the Inter-American Development Bank (IDB). The solution would be to promote <a href="https://www.bbva.com/en/sustainability/social-sustainability/financial-education/" target="_blank">financial education</a> and build a culture based on improving saving habits among Latin Americans.]]>
                        </content:encoded>
                                                        </item>
            
                                <item>
                    <title>X International Seminar on Language and Journalism: Plain language, a 21st century challenge</title>
                    <link>https://www.bbva.com/en/x-international-seminar-on-language-and-journalism-plain-language-a-21st-century-challenge/</link>
                    <pubDate>Sat, 20 May 2017 13:24:13 +0000</pubDate>
                    <dc:creator>
                        <![CDATA[Esther de la Torre]]>
                    </dc:creator>
                                                                        <category>
                                <![CDATA[Communication]]>
                            </category>
                                                    <category>
                                <![CDATA[Journalism]]>
                            </category>
                                                    <category>
                                <![CDATA[Language]]>
                            </category>
                                                    <category>
                                <![CDATA[Social welfare]]>
                            </category>
                                                    <category>
                                <![CDATA[TCR Communication]]>
                            </category>
                                                                <guid isPermaLink="false">https://www.bbva.com/en/?p=330031</guid>
                                            <description>
                            <![CDATA[“Plain language entails putting readers first: discovering what they want to know, what information they need and helping them meet their goals. The goal is for readers to be able to understand a document written in plain language the first time they read it. But plain language doesn’t only have to do with language: it also includes the design, layout and mucho more.”

<em>International Plain Language Federation</em>]]>
                        </description>
                        <content:encoded>
                            <![CDATA[“Plain language entails putting readers first: discovering what they want to know, what information they need and helping them meet their goals. The goal is for readers to be able to understand a document written in plain language the first time they read it. But plain language doesn’t only have to do with language: it also includes the design, layout and mucho more.”

<em>International Plain Language Federation</em>]]>
                        </content:encoded>
                                                        </item>
            
                                <item>
                    <title>BBVA Compass’ redesigned website showcases emphasis on clear communications, accessibility</title>
                    <link>https://www.bbva.com/en/bbva-compass-redesigned-website-showcases-emphasis-clear-communications-accessibility/</link>
                    <pubDate>Thu, 20 Apr 2017 14:39:39 +0000</pubDate>
                    <dc:creator>
                        <![CDATA[kimberly.tabor]]>
                    </dc:creator>
                                                                        <category>
                                <![CDATA[Internet]]>
                            </category>
                                                    <category>
                                <![CDATA[Marketing]]>
                            </category>
                                                    <category>
                                <![CDATA[TCR Communication]]>
                            </category>
                                                                <guid isPermaLink="false">https://www.bbva.com/en/?p=327107</guid>
                                            <description>
                            <![CDATA[BBVA Compass <a href="http://www.bbvacompass.com" target="_blank">debuted its new website</a> last month, with a look and feel that showcases <strong>the bank’s focus on transparent communications that empower its clients and on making its information and services accessible to everyone</strong>.]]>
                        </description>
                        <content:encoded>
                            <![CDATA[BBVA Compass <a href="http://www.bbvacompass.com" target="_blank">debuted its new website</a> last month, with a look and feel that showcases <strong>the bank’s focus on transparent communications that empower its clients and on making its information and services accessible to everyone</strong>.]]>
                        </content:encoded>
                                                        </item>
            
                                <item>
                    <title>Clear writing is an expression of trust</title>
                    <link>https://www.bbva.com/en/clear-writing-expression-trust/</link>
                    <pubDate>Mon, 28 Nov 2016 04:20:27 +0000</pubDate>
                    <dc:creator>
                        <![CDATA[Blanca González del Fresno]]>
                    </dc:creator>
                                                                        <category>
                                <![CDATA[Advertising]]>
                            </category>
                                                    <category>
                                <![CDATA[Communication]]>
                            </category>
                                                    <category>
                                <![CDATA[Communication,marketing and advertising]]>
                            </category>
                                                    <category>
                                <![CDATA[Corporate communication]]>
                            </category>
                                                    <category>
                                <![CDATA[Marketing]]>
                            </category>
                                                    <category>
                                <![CDATA[Public relations]]>
                            </category>
                                                    <category>
                                <![CDATA[TCR Communication]]>
                            </category>
                                                                <guid isPermaLink="false">https://www.bbva.com/en/?p=313654</guid>
                                            <description>
                            <![CDATA[Communication involves the sending and receiving of a message, yet it is hardly ever that simple. Problems can arise if the message is not understood, its meaning is distorted, or even worse, it leads to mistrust.]]>
                        </description>
                        <content:encoded>
                            <![CDATA[Communication involves the sending and receiving of a message, yet it is hardly ever that simple. Problems can arise if the message is not understood, its meaning is distorted, or even worse, it leads to mistrust.]]>
                        </content:encoded>
                                                        </item>
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