<?xml version="1.0" encoding="UTF-8"?><rss version="2.0" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:wfw="http://wellformedweb.org/CommentAPI/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:sy="http://purl.org/rss/1.0/modules/syndication/" xmlns:slash="http://purl.org/rss/1.0/modules/slash/" >
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        <title>Branded Content - NEWS BBVA</title>
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        <link>https://www.bbva.com/en/</link>
        <description>NEWS BBVA</description>
        <lastBuildDate>Thu, 09 Apr 2026 07:59:16 +0200</lastBuildDate>
        <language>en-US</language>
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                                <item>
                    <title>BBVA USA goes animated in new videos aimed to uplift small business owners amid pandemic</title>
                    <link>https://www.bbva.com/en/bbva-usa-goes-animated-in-new-videos-aimed-to-uplift-small-business-owners-amid-pandemic/</link>
                    <pubDate>Thu, 17 Sep 2020 15:33:53 +0000</pubDate>
                    <dc:creator>
                        <![CDATA[al.ortiz]]>
                    </dc:creator>
                                                                        <category>
                                <![CDATA[Branded Content]]>
                            </category>
                                                    <category>
                                <![CDATA[Coronavirus]]>
                            </category>
                                                    <category>
                                <![CDATA[Marketing]]>
                            </category>
                                                                <guid isPermaLink="false">https://www.bbva.com/?p=787429</guid>
                                            <description>
                            <![CDATA[Building on its current <a href="https://www.bbva.com/en/bbva-usa-launches-your-bank-for-video-advertisements-in-an-effort-to-assist-in-pandemic-recovery/" target="_blank" rel="noopener">“Your Bank for…” marketing campaign,</a> BBVA has produced two new animated videos in response to the pandemic-related challenges small businesses are currently facing.

&nbsp;]]>
                        </description>
                        <content:encoded>
                            <![CDATA[Building on its current <a href="https://www.bbva.com/en/bbva-usa-launches-your-bank-for-video-advertisements-in-an-effort-to-assist-in-pandemic-recovery/" target="_blank" rel="noopener">“Your Bank for…” marketing campaign,</a> BBVA has produced two new animated videos in response to the pandemic-related challenges small businesses are currently facing.

&nbsp;]]>
                        </content:encoded>
                                                        </item>
            
                                <item>
                    <title>The making of BBVA USA’s new ad campaign: “Real people are behind what we do”</title>
                    <link>https://www.bbva.com/en/the-making-of-bbva-usas-new-ad-campaign-real-people-are-behind-what-we-do/</link>
                    <pubDate>Thu, 20 Aug 2020 17:17:52 +0000</pubDate>
                    <dc:creator>
                        <![CDATA[al.ortiz]]>
                    </dc:creator>
                                                                        <category>
                                <![CDATA[Advertising]]>
                            </category>
                                                    <category>
                                <![CDATA[Branded Content]]>
                            </category>
                                                    <category>
                                <![CDATA[Marketing]]>
                            </category>
                                                                <guid isPermaLink="false">https://www.bbva.com/?p=780829</guid>
                                            <description>
                            <![CDATA[A new ad campaign by BBVA USA <a href="https://www.bbva.com/en/bbva-usa-launches-your-bank-for-video-advertisements-in-an-effort-to-assist-in-pandemic-recovery/" target="_blank" rel="noopener">is sweeping through select markets within the bank’s footprint</a>, in both digital and traditional broadcast channels.]]>
                        </description>
                        <content:encoded>
                            <![CDATA[A new ad campaign by BBVA USA <a href="https://www.bbva.com/en/bbva-usa-launches-your-bank-for-video-advertisements-in-an-effort-to-assist-in-pandemic-recovery/" target="_blank" rel="noopener">is sweeping through select markets within the bank’s footprint</a>, in both digital and traditional broadcast channels.]]>
                        </content:encoded>
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                                <item>
                    <title>BBVA USA launches “Your Bank for…” video advertisements in an effort to assist in pandemic recovery</title>
                    <link>https://www.bbva.com/en/bbva-usa-launches-your-bank-for-video-advertisements-in-an-effort-to-assist-in-pandemic-recovery/</link>
                    <pubDate>Tue, 18 Aug 2020 14:37:42 +0000</pubDate>
                    <dc:creator>
                        <![CDATA[al.ortiz]]>
                    </dc:creator>
                                                                        <category>
                                <![CDATA[Advertising]]>
                            </category>
                                                    <category>
                                <![CDATA[Branded Content]]>
                            </category>
                                                    <category>
                                <![CDATA[Press release]]>
                            </category>
                                                                <guid isPermaLink="false">https://www.bbva.com/?p=780357</guid>
                                            <description>
                            <![CDATA[BBVA USA has launched <a href="https://www.ispot.tv/ad/nXsQ/bbva-compass-your-bank-for-lifes-opportunities" target="_blank" rel="noopener">a new ad campaign designed to highlight the bank’s efforts</a> in helping people and businesses take the first steps in their recovery from the pandemic and reach financial milestones in the future.]]>
                        </description>
                        <content:encoded>
                            <![CDATA[BBVA USA has launched <a href="https://www.ispot.tv/ad/nXsQ/bbva-compass-your-bank-for-lifes-opportunities" target="_blank" rel="noopener">a new ad campaign designed to highlight the bank’s efforts</a> in helping people and businesses take the first steps in their recovery from the pandemic and reach financial milestones in the future.]]>
                        </content:encoded>
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                                <item>
                    <title>BBVA launches new COVID-19 focused brand campaign</title>
                    <link>https://www.bbva.com/en/bbva-launches-new-covid-19-focused-brand-campaign/</link>
                    <pubDate>Thu, 02 Apr 2020 16:02:52 +0000</pubDate>
                    <dc:creator>
                        <![CDATA[Tristan Grimble]]>
                    </dc:creator>
                                                                        <category>
                                <![CDATA[Branded Content]]>
                            </category>
                                                    <category>
                                <![CDATA[Communication,marketing and advertising]]>
                            </category>
                                                    <category>
                                <![CDATA[Coronavirus]]>
                            </category>
                                                                <guid isPermaLink="false">https://www.bbva.com/?p=744585</guid>
                                            <description>
                            <![CDATA[<a href="http://www.bbvausa.com" target="_blank" rel="noopener">BBVA USA</a> today launched a new brand campaign focused on encouraging customers to stay home and stay safe by conducting their banking transactions using the bank’s phone and digital channels.]]>
                        </description>
                        <content:encoded>
                            <![CDATA[<a href="http://www.bbvausa.com" target="_blank" rel="noopener">BBVA USA</a> today launched a new brand campaign focused on encouraging customers to stay home and stay safe by conducting their banking transactions using the bank’s phone and digital channels.]]>
                        </content:encoded>
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                                <item>
                    <title>BBVA USA December Recap: Austin tower, search capabilities and holiday cheer</title>
                    <link>https://www.bbva.com/en/bbva-usa-december-recap-austin-tower-search-capabilities-and-holiday-cheer/</link>
                    <pubDate>Tue, 21 Jan 2020 22:21:25 +0000</pubDate>
                    <dc:creator>
                        <![CDATA[Tristan Grimble]]>
                    </dc:creator>
                                                                        <category>
                                <![CDATA[Branded Content]]>
                            </category>
                                                    <category>
                                <![CDATA[Corporate communication]]>
                            </category>
                                                    <category>
                                <![CDATA[Current news]]>
                            </category>
                                                                <guid isPermaLink="false">https://www.bbva.com/?p=722468</guid>
                                            <description>
                            <![CDATA[<ul>
 	<li><strong>Building Up:</strong> BBVA USA announced its involvement in a new 60-story, multi-use tower in downtown Austin.</li>
 	<li><strong>Enhancing Answers:</strong> BBVA USA announced that it was one of a few firms to beta test Yext Answers, a new search product for websites.</li>
 	<li><strong>Delivering Cheer:</strong> The BBVA Foundation teamed with its nonprofit partners to spread holiday joy to families participating in its financial education program.</li>
</ul>]]>
                        </description>
                        <content:encoded>
                            <![CDATA[<ul>
 	<li><strong>Building Up:</strong> BBVA USA announced its involvement in a new 60-story, multi-use tower in downtown Austin.</li>
 	<li><strong>Enhancing Answers:</strong> BBVA USA announced that it was one of a few firms to beta test Yext Answers, a new search product for websites.</li>
 	<li><strong>Delivering Cheer:</strong> The BBVA Foundation teamed with its nonprofit partners to spread holiday joy to families participating in its financial education program.</li>
</ul>]]>
                        </content:encoded>
                                                        </item>
            
                                <item>
                    <title>BBVA USA November Recap: Appointments, entrepreneurship and new campaign</title>
                    <link>https://www.bbva.com/en/us/bbva-usa-november-recap-appointments-entrepreneurship-and-new-campaign/</link>
                    <pubDate>Fri, 20 Dec 2019 17:56:55 +0000</pubDate>
                    <dc:creator>
                        <![CDATA[Tristan Grimble]]>
                    </dc:creator>
                                                                        <category>
                                <![CDATA[Branded Content]]>
                            </category>
                                                    <category>
                                <![CDATA[Corporate communication]]>
                            </category>
                                                    <category>
                                <![CDATA[Current news]]>
                            </category>
                                                                <guid isPermaLink="false">https://www.bbva.com/?p=715887</guid>
                                            <description>
                            <![CDATA[<ul>
 	<li style="font-weight: 400;"><strong>Appointments:</strong> BBVA USA promotes Dillan Knudson to Houston CEO and Jon Rebello to Austin CEO; the bank also appoints personnel in various business units.</li>
 	<li style="font-weight: 400;"><strong>Entrepreneurship:</strong> BBVA USA announces the overall winners for two of the bank’s small business initiatives.</li>
 	<li style="font-weight: 400;"><strong>New Campaign:</strong> BBVA USA rolls out its biggest broadcast and digital marketing campaign in a decade.</li>
</ul>]]>
                        </description>
                        <content:encoded>
                            <![CDATA[<ul>
 	<li style="font-weight: 400;"><strong>Appointments:</strong> BBVA USA promotes Dillan Knudson to Houston CEO and Jon Rebello to Austin CEO; the bank also appoints personnel in various business units.</li>
 	<li style="font-weight: 400;"><strong>Entrepreneurship:</strong> BBVA USA announces the overall winners for two of the bank’s small business initiatives.</li>
 	<li style="font-weight: 400;"><strong>New Campaign:</strong> BBVA USA rolls out its biggest broadcast and digital marketing campaign in a decade.</li>
</ul>]]>
                        </content:encoded>
                                                        </item>
            
                                <item>
                    <title>The benefits of a unified brand</title>
                    <link>https://www.bbva.com/en/the-benefits-of-a-unified-brand/</link>
                    <pubDate>Fri, 22 Nov 2019 23:45:13 +0000</pubDate>
                    <dc:creator>
                        <![CDATA[Tristan Grimble]]>
                    </dc:creator>
                                                                        <category>
                                <![CDATA[BBVA projects]]>
                            </category>
                                                    <category>
                                <![CDATA[Branded Content]]>
                            </category>
                                                    <category>
                                <![CDATA[Marketing]]>
                            </category>
                                                                <guid isPermaLink="false">https://www.bbva.com/?p=705775</guid>
                                            <description>
                            <![CDATA[Nearly six months ago, BBVA subsidiaries around the world dropped their local “last” names becoming known simply as BBVA. The <a href="https://www.bbva.com/en/us/bbva-to-unify-its-brand-worldwide-changes-its-logo-2/" target="_blank" rel="noopener">change to a unified global brand</a> was subtle in some geographies, but represented a major change in others.]]>
                        </description>
                        <content:encoded>
                            <![CDATA[Nearly six months ago, BBVA subsidiaries around the world dropped their local “last” names becoming known simply as BBVA. The <a href="https://www.bbva.com/en/us/bbva-to-unify-its-brand-worldwide-changes-its-logo-2/" target="_blank" rel="noopener">change to a unified global brand</a> was subtle in some geographies, but represented a major change in others.]]>
                        </content:encoded>
                                                        </item>
            
                                <item>
                    <title>BBVA USA to launch biggest broadcast campaign in 10-year history</title>
                    <link>https://www.bbva.com/en/bbva-usa-to-launch-biggest-broadcast-campaign-in-10-year-history/</link>
                    <pubDate>Wed, 20 Nov 2019 22:18:20 +0000</pubDate>
                    <dc:creator>
                        <![CDATA[Tristan Grimble]]>
                    </dc:creator>
                                                                        <category>
                                <![CDATA[Branded Content]]>
                            </category>
                                                    <category>
                                <![CDATA[Corporate information]]>
                            </category>
                                                    <category>
                                <![CDATA[Current news]]>
                            </category>
                                                                <guid isPermaLink="false">https://www.bbva.com/?p=704638</guid>
                                            <description>
                            <![CDATA[<a href="http://www.bbvausa.com" target="_blank" rel="noopener noreferrer">BBVA USA</a> announced that its biggest broadcast and digital marketing campaign in a decade will be rolling out Friday and will continue through the remainder of the year and into 2020.]]>
                        </description>
                        <content:encoded>
                            <![CDATA[<a href="http://www.bbvausa.com" target="_blank" rel="noopener noreferrer">BBVA USA</a> announced that its biggest broadcast and digital marketing campaign in a decade will be rolling out Friday and will continue through the remainder of the year and into 2020.]]>
                        </content:encoded>
                                                        </item>
            
                                <item>
                    <title>Multimedia Social Posts: Not just a good thing to have - “it’s a must-have”</title>
                    <link>https://www.bbva.com/en/interview/multimedia-social-posts-not-just-a-good-thing-to-have-its-a-must-have/</link>
                    <pubDate>Fri, 15 Nov 2019 14:48:00 +0000</pubDate>
                    <dc:creator>
                        <![CDATA[al.ortiz]]>
                    </dc:creator>
                                                                        <category>
                                <![CDATA[Advertising]]>
                            </category>
                                                    <category>
                                <![CDATA[Branded Content]]>
                            </category>
                                                    <category>
                                <![CDATA[Communication,marketing and advertising]]>
                            </category>
                                                                <guid isPermaLink="false">https://www.bbva.com/?post_type=interview&#038;p=702870</guid>
                                            <description>
                            <![CDATA[There’s a saying that content is king. That mantra is applicable to social media posts, especially if those posts can help a small business engage with clients and prospects.]]>
                        </description>
                        <content:encoded>
                            <![CDATA[There’s a saying that content is king. That mantra is applicable to social media posts, especially if those posts can help a small business engage with clients and prospects.]]>
                        </content:encoded>
                                                        </item>
            
                                <item>
                    <title>How tech careers can thrive in banking</title>
                    <link>https://www.bbva.com/en/us/how-tech-careers-can-thrive-in-banking/</link>
                    <pubDate>Fri, 09 Aug 2019 00:19:34 +0000</pubDate>
                    <dc:creator>
                        <![CDATA[Tristan Grimble]]>
                    </dc:creator>
                                                                        <category>
                                <![CDATA[Branded Content]]>
                            </category>
                                                    <category>
                                <![CDATA[Creating opportunities]]>
                            </category>
                                                    <category>
                                <![CDATA[Employee Recognition]]>
                            </category>
                                                                <guid isPermaLink="false">https://www.bbva.com/?p=670683</guid>
                                            <description>
                            <![CDATA[An innovative development program for new college graduates in STEM fields (science, technology, engineering, mathematics) is securing high tech talent for the future.]]>
                        </description>
                        <content:encoded>
                            <![CDATA[An innovative development program for new college graduates in STEM fields (science, technology, engineering, mathematics) is securing high tech talent for the future.]]>
                        </content:encoded>
                                                        </item>
                        </channel>
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