BBVA today announced to its employees that it will unify its brand and launch a new logo across its footprint, as it advances in its efforts to offer its customers the best products and services, in an increasingly digital environment. The Group held a special Live@BBVA event, watched in real time by its almost 126,000 team members, who attended in person or viewed via streaming. The event was co-hosted by BBVA Group Chairman Carlos Torres Vila and BBVA CEO Onur Genç.
BBVA will become the Group’s name globally. The bank will discontinue the local names in Argentina (Francés), Mexico (Bancomer), Peru (Continental), and the United States (Compass) in the coming months. Garanti, the Group’s franchise in Turkey, will change its name to Garanti BBVA.
The new identity is a reflection of the values of BBVA, especially of the ‘We are one team’ value, which emphasizes the importance of the people working at BBVA and their commitment to the project.
BBVA Group executive chairman Carlos Torres Vila (left) and BBVA CEO Onur Genç (right) hosted a special Live@BBVA internal event to unveil the bank's new logo and unified brand to team members across its global footprint.
The change underscores BBVA’s aim to deploy a unique value proposition and a consistent customer experience, similar to what customers have come to expect from digital companies across the world. The Group aims to have global products and services as a result of BBVA´s one-time development process, which allows for worldwide collaboration, resource prioritization, faster speed to market and customization for specific market dynamics.
Thanks to this global approach, BBVA can now provide its customers across all geographies world-class products and services, such as its award-winning mobile banking app and FX trading platform.
Torres Vila: BBVA has been a pioneer in its commitment to digitization and in the search for solutions that help customers make the best decisions in their lives and in their businesses.
“In a world where digitization and globality are already a reality, customer experience is the most important factor in any company’s success. BBVA has been a pioneer in its commitment to digitization and in the search for solutions that help customers make the best decisions in their lives and in their businesses. Reflecting this now under a unified brand is the next natural step,” said Carlos Torres Vila, BBVA Group executive chairman.
Genç: This new identity will reinforce the bank’s commitment to BBVA’s approximately 75 million customers to bring them the best of our global capabilities while maintaining a local service mindset.
BBVA CEO Onur Genç also noted that BBVA is a global group with a presence in over 30 countries. “We are unifying our name, alongside a change in the BBVA logo, to better convey our increasingly digital and global reality. This new identity will reinforce the bank’s commitment to BBVA’s approximately 75 million customers to bring them the best of our global capabilities while maintaining a local service mindset. And this is exactly our purpose: to bring the age of opportunity to everyone.”
Javier Rodríguez Soler, BBVA Compass President and CEO, also indicated the importance of the change and what customers in the U.S. should expect as a result of it.
Rodríguez Soler: Operating under a single brand further brings the power and strength of BBVA around the world to our clients here in the U.S.
“Becoming BBVA is simply the next step in what we’ve always said is an ongoing digital transformation process,” said Rodríguez Soler. “Operating under a single brand further brings the power and strength of BBVA around the world to our clients here in the U.S. This represents the realization of becoming a true digital entity that enables customers to manage their financial lives across a full spectrum of services.”
Rodríguez Soler said that U.S. customers should anticipate seeing evidence of the transition to BBVA in the months and years ahead, first in the visible representations of the new logo on its buildings, materials and digital offerings, and then through the products and services the bank offers.
“Being part of a global group is valuable to BBVA customers in every franchise, but it extends the capabilities of our already forward thinking team in the U.S. to leverage the power of nearly 126,000 BBVA team members around the world,” he said. “We are bringing the best minds to the table, no matter where that table is located – all to benefit our customers with an increasingly excellent slate of products, services and capabilities that will help them achieve their financial goals.”
BBVA will deploy its new identity across its global footprint, which will include a logo change on all its corporate buildings, branches and other materials.
Click here to download video via WeTransfer.
Other interesting stories