<?xml version="1.0" encoding="UTF-8"?><rss version="2.0" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:wfw="http://wellformedweb.org/CommentAPI/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:sy="http://purl.org/rss/1.0/modules/syndication/" xmlns:slash="http://purl.org/rss/1.0/modules/slash/" >
    <channel>
        <title>Design - NEWS BBVA</title>
        <atom:link href="https://www.bbva.com/en/communication-marketing-and-advertising/design/feed/" rel="self" type="application/rss+xml" />
        <link>https://www.bbva.com/en/</link>
        <description>NEWS BBVA</description>
        <lastBuildDate>Thu, 09 Apr 2026 09:10:02 +0200</lastBuildDate>
        <language>en-US</language>
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                                <item>
                    <title>BBVA Creative tops World Brand Design Society's global ranking for best in-house agency</title>
                    <link>https://www.bbva.com/en/bbva-creative-tops-world-brand-design-societys-global-ranking-for-best-in-house-agency/</link>
                    <pubDate>Mon, 06 Feb 2023 07:51:41 +0000</pubDate>
                    <dc:creator>
                        <![CDATA[María Prados]]>
                    </dc:creator>
                                                                        <category>
                                <![CDATA[Communication]]>
                            </category>
                                                    <category>
                                <![CDATA[Communication,marketing and advertising]]>
                            </category>
                                                    <category>
                                <![CDATA[Design]]>
                            </category>
                                                                <guid isPermaLink="false">https://www.bbva.com/?p=993736</guid>
                                            <description>
                            <![CDATA[The World Brand Design Society's (WBDS) Global In-house Design Ranking showcases the most acclaimed teams in corporate and consumer brand design.]]>
                        </description>
                        <content:encoded>
                            <![CDATA[The World Brand Design Society's (WBDS) Global In-house Design Ranking showcases the most acclaimed teams in corporate and consumer brand design.]]>
                        </content:encoded>
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                                <item>
                    <title>‘Ascender’: the ‘A’ in BBVA stands for opportunity</title>
                    <link>https://www.bbva.com/en/ascender-the-a-in-bbva-stands-for-opportunity/</link>
                    <pubDate>Thu, 31 Mar 2022 13:30:46 +0000</pubDate>
                    <dc:creator>
                        <![CDATA[cristobal.baeza]]>
                    </dc:creator>
                                                                        <category>
                                <![CDATA[Communication]]>
                            </category>
                                                    <category>
                                <![CDATA[Design]]>
                            </category>
                                                    <category>
                                <![CDATA[Marketing]]>
                            </category>
                                                                <guid isPermaLink="false">https://www.bbva.com/?p=1063516</guid>
                                            <description>
                            <![CDATA[The ‘A’ in the <a href="https://www.bbva.com/en/bbva-to-unify-its-brand-worldwide-changes-its-logo/">BBVA logo</a> is called ‘Ascender’. It is one of the most significant aspects of BBVA’s identity and stands for opportunity. Three years after the brand change, the catalog of this important element of BBVA’s is expanding.]]>
                        </description>
                        <content:encoded>
                            <![CDATA[The ‘A’ in the <a href="https://www.bbva.com/en/bbva-to-unify-its-brand-worldwide-changes-its-logo/">BBVA logo</a> is called ‘Ascender’. It is one of the most significant aspects of BBVA’s identity and stands for opportunity. Three years after the brand change, the catalog of this important element of BBVA’s is expanding.]]>
                        </content:encoded>
                                                        </item>
            
                                <item>
                    <title>Inclusion and innovation: how to design for all realities</title>
                    <link>https://www.bbva.com/en/inclusion-and-innovation-how-to-design-for-all-realities/</link>
                    <pubDate>Tue, 21 Sep 2021 00:39:57 +0000</pubDate>
                    <dc:creator>
                        <![CDATA[cristobal.baeza]]>
                    </dc:creator>
                                                                        <category>
                                <![CDATA[Design]]>
                            </category>
                                                    <category>
                                <![CDATA[Diversity]]>
                            </category>
                                                    <category>
                                <![CDATA[Innovation]]>
                            </category>
                                                                <guid isPermaLink="false">https://www.bbva.com/?p=861343</guid>
                                            <description>
                            <![CDATA[Diversity should not merely be a passing trend, but a fair way to perceive the world on a daily basis. Companies and startups must d<a href="https://www.bbva.com/en/bbva-first-bank-to-win-spains-national-design-award/">esign their products and services</a> without leaving anyone behind, taking into account all ages, body types and abilities.]]>
                        </description>
                        <content:encoded>
                            <![CDATA[Diversity should not merely be a passing trend, but a fair way to perceive the world on a daily basis. Companies and startups must d<a href="https://www.bbva.com/en/bbva-first-bank-to-win-spains-national-design-award/">esign their products and services</a> without leaving anyone behind, taking into account all ages, body types and abilities.]]>
                        </content:encoded>
                                                        </item>
            
                                <item>
                    <title>BBVA, first bank to win Spain's National Design Award</title>
                    <link>https://www.bbva.com/en/bbva-first-bank-to-win-spains-national-design-award/</link>
                    <pubDate>Thu, 10 Jun 2021 11:41:11 +0000</pubDate>
                    <dc:creator>
                        <![CDATA[Sara González Martínez]]>
                    </dc:creator>
                                                                        <category>
                                <![CDATA[Design]]>
                            </category>
                                                    <category>
                                <![CDATA[Recognitions]]>
                            </category>
                                                                <guid isPermaLink="false">https://www.bbva.com/bbva-primer-banco-en-recibir-el-premio-nacional-de-diseno-en-espana/</guid>
                                            <description>
                            <![CDATA[BBVA is the first bank to receive a special mention in the design category during Spain's National Innovation and Design Awards (Premios Nacionales de Innovación y de Diseño), organized by the Ministry of Science and Innovation. The award was presented by the King and Queen of Spain in Granada.]]>
                        </description>
                        <content:encoded>
                            <![CDATA[BBVA is the first bank to receive a special mention in the design category during Spain's National Innovation and Design Awards (Premios Nacionales de Innovación y de Diseño), organized by the Ministry of Science and Innovation. The award was presented by the King and Queen of Spain in Granada.]]>
                        </content:encoded>
                                                        </item>
            
                                <item>
                    <title>BBVA USA officially opens 11 de novo branches across Texas</title>
                    <link>https://www.bbva.com/en/us/bbva-usa-officially-opens-11-de-novo-branches-across-texas/</link>
                    <pubDate>Tue, 25 May 2021 20:55:43 +0000</pubDate>
                    <dc:creator>
                        <![CDATA[al.ortiz]]>
                    </dc:creator>
                                                                        <category>
                                <![CDATA[Design]]>
                            </category>
                                                    <category>
                                <![CDATA[Press release]]>
                            </category>
                                                                <guid isPermaLink="false">https://www.bbva.com/?p=842583</guid>
                                            <description>
                            <![CDATA[<strong>BBVA USA today announced the opening of 11 new branches across five Texas markets, marking a major milestone in an endeavor <a href="https://www.bbva.com/en/bbva-usa-announces-it-will-open-15-new-branches-across-its-texas-footprint/" target="_blank" rel="noopener noreferrer">first announced in June 2020</a>. </strong>

The branches, opened in early May, feature updated branch models aligned with the bank’s vision of integrating both a digital and face-to-face branch banking experience for customers. The bank’s new set of branches can be found in the Houston, Austin, San Antonio, Fort Worth and Dallas markets.]]>
                        </description>
                        <content:encoded>
                            <![CDATA[<strong>BBVA USA today announced the opening of 11 new branches across five Texas markets, marking a major milestone in an endeavor <a href="https://www.bbva.com/en/bbva-usa-announces-it-will-open-15-new-branches-across-its-texas-footprint/" target="_blank" rel="noopener noreferrer">first announced in June 2020</a>. </strong>

The branches, opened in early May, feature updated branch models aligned with the bank’s vision of integrating both a digital and face-to-face branch banking experience for customers. The bank’s new set of branches can be found in the Houston, Austin, San Antonio, Fort Worth and Dallas markets.]]>
                        </content:encoded>
                                                        </item>
            
                                <item>
                    <title>Garanti BBVA Mobile wins the iF Design award, the most prestigious accolade in the world of design</title>
                    <link>https://www.bbva.com/en/tr/garanti-bbva-mobile-wins-the-if-design-award-the-most-prestigious-accolade-in-the-world-of-design/</link>
                    <pubDate>Fri, 14 May 2021 09:15:54 +0000</pubDate>
                    <dc:creator>
                        <![CDATA[Manuel Calvente Orden]]>
                    </dc:creator>
                                                                        <category>
                                <![CDATA[BBVA projects]]>
                            </category>
                                                    <category>
                                <![CDATA[BBVADesign]]>
                            </category>
                                                    <category>
                                <![CDATA[Design]]>
                            </category>
                                                    <category>
                                <![CDATA[Research and Cience]]>
                            </category>
                                                                <guid isPermaLink="false">https://www.bbva.com/?p=840310</guid>
                                            <description>
                            <![CDATA[Garanti BBVA Mobile’s innovations and benefits have earned the bank an iF Design Award, one of the most prestigious in the world of design.]]>
                        </description>
                        <content:encoded>
                            <![CDATA[Garanti BBVA Mobile’s innovations and benefits have earned the bank an iF Design Award, one of the most prestigious in the world of design.]]>
                        </content:encoded>
                                                        </item>
            
                                <item>
                    <title>Light stream: BBVA’s symbol of opportunities</title>
                    <link>https://www.bbva.com/en/light-stream-bbvas-symbol-of-opportunities/</link>
                    <pubDate>Fri, 07 Aug 2020 06:24:14 +0000</pubDate>
                    <dc:creator>
                        <![CDATA[Esther Calvache]]>
                    </dc:creator>
                                                                        <category>
                                <![CDATA[Communication,marketing and advertising]]>
                            </category>
                                                    <category>
                                <![CDATA[Design]]>
                            </category>
                                                    <category>
                                <![CDATA[Marketing]]>
                            </category>
                                                                <guid isPermaLink="false">https://www.bbva.com/?p=777441</guid>
                                            <description>
                            <![CDATA[More than a year ago, BBVA hit a historic milestone when it <a href="https://www.bbva.com/en/bbva-deploys-its-new-brand-identity-worldwide/">changed its global brand identity</a>, offering a unique value proposition and a common, consistent user experience. An important element of the bank’s new identity is its ray of light.]]>
                        </description>
                        <content:encoded>
                            <![CDATA[More than a year ago, BBVA hit a historic milestone when it <a href="https://www.bbva.com/en/bbva-deploys-its-new-brand-identity-worldwide/">changed its global brand identity</a>, offering a unique value proposition and a common, consistent user experience. An important element of the bank’s new identity is its ray of light.]]>
                        </content:encoded>
                                                        </item>
            
                                <item>
                    <title>The challenge of becoming a global brand</title>
                    <link>https://www.bbva.com/en/the-challenge-of-becoming-a-global-brand/</link>
                    <pubDate>Thu, 13 Feb 2020 01:35:01 +0000</pubDate>
                    <dc:creator>
                        <![CDATA[Noemi Fernández Castro]]>
                    </dc:creator>
                                                                        <category>
                                <![CDATA[Communication,marketing and advertising]]>
                            </category>
                                                    <category>
                                <![CDATA[Design]]>
                            </category>
                                                    <category>
                                <![CDATA[Marketing]]>
                            </category>
                                                                <guid isPermaLink="false">https://www.bbva.com/?p=728701</guid>
                                            <description>
                            <![CDATA[BBVA is gearing up for the first anniversary of the global unification of its brand identity. The introduction in the bank’s different locations is progressing at a good pace, thanks to the coordinated work of local teams to change both physical and digital assets. In fact, some countries like <a href="https://www.bbva.com/es/argentina-primer-pais-en-renovar-la-marca-bbva-en-todas-sus-oficinas/" target="_blank" rel="noopener">Argentina and Uruguay</a> have already completed the process. On a global scale, in less than a year, over 3,600 branches around the world have been changed, and 1,000 logos have been adapted on different channels.]]>
                        </description>
                        <content:encoded>
                            <![CDATA[BBVA is gearing up for the first anniversary of the global unification of its brand identity. The introduction in the bank’s different locations is progressing at a good pace, thanks to the coordinated work of local teams to change both physical and digital assets. In fact, some countries like <a href="https://www.bbva.com/es/argentina-primer-pais-en-renovar-la-marca-bbva-en-todas-sus-oficinas/" target="_blank" rel="noopener">Argentina and Uruguay</a> have already completed the process. On a global scale, in less than a year, over 3,600 branches around the world have been changed, and 1,000 logos have been adapted on different channels.]]>
                        </content:encoded>
                                                        </item>
            
                                <item>
                    <title>Designers in the banking industry: how the job has evolved</title>
                    <link>https://www.bbva.com/en/designers-in-the-banking-industry-how-the-job-has-evolved/</link>
                    <pubDate>Mon, 21 Oct 2019 00:20:12 +0000</pubDate>
                    <dc:creator>
                        <![CDATA[Teresa Alameda]]>
                    </dc:creator>
                                                                        <category>
                                <![CDATA[Banking]]>
                            </category>
                                                    <category>
                                <![CDATA[Design]]>
                            </category>
                                                    <category>
                                <![CDATA[Transformation]]>
                            </category>
                                                                <guid isPermaLink="false">https://www.bbva.com/?p=692772</guid>
                                            <description>
                            <![CDATA[BBVA has been a pioneer in its commitment to talented young designers with the launch of its training and recruitment program. One of the architects of the program, Elena Herbosa, the Head of Talent Acquisition for Design at BBVA, explains the bank’s experience building one of the industry’s top design teams and how she sees the future of the profession in the banking sector.]]>
                        </description>
                        <content:encoded>
                            <![CDATA[BBVA has been a pioneer in its commitment to talented young designers with the launch of its training and recruitment program. One of the architects of the program, Elena Herbosa, the Head of Talent Acquisition for Design at BBVA, explains the bank’s experience building one of the industry’s top design teams and how she sees the future of the profession in the banking sector.]]>
                        </content:encoded>
                                                        </item>
            
                                <item>
                    <title>Launching a new brand - it's a balancing act</title>
                    <link>https://www.bbva.com/en/launching-a-new-brand-its-a-balancing-act/</link>
                    <pubDate>Mon, 29 Jul 2019 23:32:31 +0000</pubDate>
                    <dc:creator>
                        <![CDATA[Chris Semple]]>
                    </dc:creator>
                                                                        <category>
                                <![CDATA[BBVADesign]]>
                            </category>
                                                    <category>
                                <![CDATA[Brand ambassadors]]>
                            </category>
                                                    <category>
                                <![CDATA[Communication,marketing and advertising]]>
                            </category>
                                                    <category>
                                <![CDATA[Design]]>
                            </category>
                                                    <category>
                                <![CDATA[Marketing]]>
                            </category>
                                                                <guid isPermaLink="false">https://www.bbva.com/?p=666500</guid>
                                            <description>
                            <![CDATA[Almost two months after BBVA relaunched and evolved its <a href="https://www.youtube.com/watch?time_continue=5&amp;v=cH6pYzjuQ3g" target="_blank" rel="noopener">brand and logo</a>, and initial results show the bank’s customers are delighted with the results.]]>
                        </description>
                        <content:encoded>
                            <![CDATA[Almost two months after BBVA relaunched and evolved its <a href="https://www.youtube.com/watch?time_continue=5&amp;v=cH6pYzjuQ3g" target="_blank" rel="noopener">brand and logo</a>, and initial results show the bank’s customers are delighted with the results.]]>
                        </content:encoded>
                                                        </item>
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