Everyone knows the terms to refer to people that cannot see or hear, but...

do we know how to refer to people that cannot taste?

A journey through senses and memories to create a unique opportunity:
to get taste back, at least once in life, an unforgettable flavour: chocolate


When Oriol Blanes, chef and friend of Jordi Roca, confessed to him that he had lost the ability to taste, he realised something: “a chef’s greatest fear is not losing their voice, it’s losing their sense of taste”.

At this point a gastronomic-scientific journey got under way at the hands of BBVA, CSIC, Fundación Cerebro and the Spanish Olfactory Network, among others, to try and get taste back, and above all understanding, for a group of people that have lost their ability to taste.

The project, based on a pioneering research project of neuroscience, gastrophysics and sensory management is a call for attention to the world to draw the spotlight on dysgeusia and anosmia, conditions that affect more than 1.27 billion people; 17% of the world population.

Frustration, social isolation and depression are some of the most common symptomatic consequences felt by this group.
And very few know about it.

El Reto