BBVA Compass employees recently closed out 100 Days of Brightness, the bank’s initiative to create smiles through random acts of kindness.
The summer-long initiative, which ran from June 1 through Sept. 8, continued BBVA Compass’ efforts to bring its “banking on a brighter future” brand platform to life and illustrate the 10 principles that power it. One of those principles is “Show appreciation,” and employees were encouraged to use $25 gift cards as a way of doing so during 100 Days of Brightness.
“BBVA Compass' purpose is to ensure the age of opportunity reaches everyone in the bank's path so they can start building their brighter futures,” said BBVA Compass Chief Marketing and Digital Sales Officer Jennifer Dominiquini. “We brought to bear two of our best assets -- our passionate employees and our equally powerful will to be a force of good in our communities -- in pursuit of that goal through our 100 Days of Brightness.”
We brought to bear two of our best assets -- our passionate employees and our equally powerful will to be a force of good in our communities.
Good deeds for four-legged friends
BBVA Compass Chief Operating Officer Rafael Bustillo did his part by giving back to his local animal shelter. He delivered pet supplies, including food and toys, to the BARC Animal Shelter and Adoptions in Houston. The only city-run shelter in Houston, it takes in thousands of stray pets each month.
“It’s very near and dear to my heart because my family has taken in a stray dog,” said Bustillo. “My wife is a dog lover, so I was very proud to go to BARC. They do outstanding work.”
In other acts of kindness, employees had pizzas delivered to local firehouses and also to the homeless, made donations to members of the military, and surprised unsuspecting shoppers by purchasing their groceries. They chronicled their activities on Twitter, Instagram, LinkedIn and Facebook via #LiveBright.
Brand ambassadors lend a hand
Brand ambassadors for BBVA Compass were also active throughout the initiative, handing out gift cards at different locations. Lifestyle expert Sandra Lee, for instance, spread cheer by giving her gift cards to servers, chefs and security guards around New York City during the week of Fourth of July.
The Roca brothers, owners of world-renowned El Celler de Can Roca — No. 1 on Restaurant magazine’s World’s 50 Best list in 2013 and 2015 — surprised two San Francisco Cooking School students with gift cards. Those same two students also won full scholarships and a four-month internship at El Celler de Can Roca in Girona, Spain.
For statistics regarding the 100 Days of Brightness initiative, click here to view an interactive infographic.