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Innovation

All BBVA’s information about Innovation.

alicia-pertusa-client-solutions-bbva

Alicia Pertusa, head of Client Solutions Strategy at BBVA, has been involved in the different ‘blockchain’ research projects and pilots that BBVA has carried out over the past five years. The launch of its first bitcoin transaction and custody service in Switzerland was a landmark achievement for BBVA. The rollout was made possible thanks to the regulatory framework set up by the Helvetian country, which provides a unique opportunity to explore innovation in digital asset management. In this interview, Pertusa explains how this service is just a first step in an area that is going to have a direct impact on how we exchange not only money, but also any valuable asset or piece of information.

Pressure to get on board with remote working, adapting to the changes in a market revolutionised by the pandemic, and dealing with customers who have new and urgent needs. Startups have faced unprecedented challenges in 2020, but their digital DNA has helped them make fast decisions to handle these tests.