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Innovation

Innovation

BBVA acquired more than one million customers in 2022 in Spain, of which just over half -521,802- were through digital channels (web or mobile). This figure represented an increase in BBVA's digital customer acquisition of 13.21 percent compared to 2021, with mobile, with 71.5 percent of total digital acquisition, being the most used channel. For 2023, the bank will continue to promote its digital recruitment strategy through different campaigns focused on rewarding customer loyalty, such as the 'Invite a Friend Plan', among others. For this year, the entity has set itself the goal of revalidating the figures of 2022 and acquiring another half a million digital customers in Spain.

Several innovation hubs across Latin America paint a picture of a bubbling but unevenly distributed entrepreneurial landscape: Brazil's biggest city accumulates a growing number of unicorns, while Lima is trying to carve out a niche for itself. With sectors such as fintech and e-commerce leading innovation and growing support from investors, Latin America is putting on a strong show on the international stage.

Investor interest in the healthcare innovation market is reflected in record funding numbers and a myriad of opportunities for startup growth and collaboration. However, it is not all plain sailing for entrepreneurs in the sector, who face challenges such as the need to differentiate themselves in an increasingly crowded landscape.

Victoria del Castillo Marchese has been the Head of Strategy and M&A at BBVA since December 2018. Prior to this, she held a variety of different roles at the bank, where she began working in 2001. She was recently interviewed by the media outlet Capital & Corporate, where she recalled that “one of BBVA’s priorities is profitable growth” in places where the bank has a presence, such as Spain, Mexico, Turkey and South America. She also emphasized the value of the digital means of expanding the bank’s activity in other countries: “Digitization allows us to enter new markets,” she said.

The world of medicine is experiencing an unprecedented transformation. The pandemic has highlighted the importance of digitisation and a number of different technologies are making an impression on this field, with solutions to improve both diagnosis and treatment. On the occasion of World Health Day, we're taking a close look at this wave of entrepreneurship to find out which trends and advances are leading the way in this sector.

Garanti BBVA Asset Management, Turkey's first portfolio management company, continues to offer innovative solutions to its investors. In this context, the company recently created the "Garanti Asset Management Metaverse and New Technologies Variable Fund (MET)", the first fund in Turkey to focus on metaverse - the new virtual and real-world network that is expected to replace the internet in the future.

BBVA has reached an agreement to invest $300 million (about €263 million¹) in Neon, a Brazilian digital bank founded in 2016 that aims to improve access to financial services for individuals, self-employed and small businesses in its country. Neon has 15 million registered accounts. The investment takes place in a context of unprecedented technological disruption, with solid growth of digital and innovative models, particularly in financial services. In addition to a clear commitment to innovation, this investment allows BBVA to gain exposure to retail banking in Brazil, a market with one of the highest potential in the world.

The BBVA Foundation Frontiers of Knowledge Award in Information and Communication Technologies has gone in this fourteenth edition to Judea Pearl for “bringing a modern foundation to artificial intelligence”. The Professor of Computer Science at the University of California (UCLA), has made contributions that enable AI programs to use two of the key resources we humans use to interpret the world and arrive at decisions: probability and causality.

A team of university students from Mexico developed an app in just three days to meet customers' needs in terms of finances, entertainment, shopping and transport. Thanks to their business acumen and the use of artificial intelligence and QR code payments, they were able to win the 2021 BBVA Hackathon, which brought together 752 participants from different countries virtually.