Yo subo con Carlos Soria won for the second consecutive year in the sports category and also took the prize for best FanPage with more than 150,000 fans. This tide of support has been built over 4 years in which followers have been climbing with Carlos Soria and helping to draw attention to his feats the world over.
Meanwhile, the Ruta BBVA Facebook page won the best fanpage award in the not-for-profit institutions, organizations and activities category. This is a deserved achievement for the page, which unites the 9,000 boys and girls who have taken part in the program, this year celebrating its 30th anniversary.
BBVA is a leader among Spanish firms in terms of managing its social media profiles, as recognized by these prizes, which judge aspects such as the ability to motivate fans, content quality, interaction, customer service and differential value compared to peers.