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OpenAI highlights its collaboration with BBVA in the global launch of GPT-5

During the global launch of its new language model, OpenAI identified BBVA as one of the first institutions to adopt this technology in the financial sector. The bank has been testing the system in strategic tasks as part of its commitment to exploring the potential of generative artificial intelligence to enhance organizational processes and drive team innovation.

Vanessa Pombo Nartallo (BBVA Creative)

In the event, OpenAI highlighted BBVA’s example as one of the pioneering financial institutions adopting ChatGPT. Olivier Godement, Global Head of the Platform at OpenAI, explained how the bank has been testing the functionalities of the new model, which has enabled it to complete highly strategic tasks in just a few hours—tasks that typically require two to three weeks of work.

According to the company’s website, GPT-5 surpasses OpenAI’s previous advances in advanced intelligence, including 4o, the OpenAI reasoning series, agents, and advanced mathematical capabilities. The model represents improvements in accuracy, speed, reasoning, contextual understanding, structured thinking, and problem-solving.

“GPT-5 marks a significant leap forward for us at BBVA, not only in how our people interact with AI thanks to deeper responses that are more useful, but also in advancing our aspirations toward multi-step agent automation,” said Elena Alfaro, BBVA’s Global Head of AI Adoption, in the press release. “The new model is demonstrating great potential, especially in writing code and handling technical tasks.” Alfaro also highlighted its ability to handle the Spanish language—a major milestone in a context where language models are typically trained primarily in English.

The collaboration between BBVA and OpenAI began in May 2024, and since then, 11,000 licenses have been deployed across the Group. The bank aims to harness the potential of generative AI to accelerate processes, improve productivity, and foster innovation in a safe and responsible manner. Over 80% of users use the licenses daily and report saving nearly three hours per week on routine tasks.