BBVA Agro Advisor, AI and Geospatial Data That Is Revolutionizing Financial Advice for Agriculture

BBVA is reinforcing its digital transformation strategy and its support for the agricultural sector by launching BBVA Agro Advisor. This innovative AI-powered tool gives the bank’s commercial teams access to detailed geospatial data in real time, transforming complex information into financial solutions for producers.

Agriculture is one of the main drivers of the Argentine economy; therefore, BBVA is using this technology to gain a deeper understanding of clients in this sector. BBVA Agro Advisor was designed to enable bank agents to view the production history of soy, corn and wheat farms over the past five seasons. This visibility allows them to access accurate information on yields, crop types and cultivated land on each plot. With this tool, executives can interact intuitively, streamlining decision-making and providing better advice during field visits or in-person meetings.

“With BBVA Agro Advisor, we are not only digitizing processes, we are evolving our value propositions. We want to be the strategic partner that understands the land as well as the producer, using AI to offer financial support that is accurate, timely and effective. This innovation reinforces the bank’s commitment to digitization and the growth of businesses and SMEs in the agricultural sector,” said Juan Pedro Gazzoti, Head of Agribusiness at BBVA in Argentina.

Technology applied to deep client knowledge

The biggest competitive advantage of BBVA Agro Advisor is its analysis capabilities. Thanks to the use of artificial intelligence, it projects the potential value of the crop, which makes it easier to provide more accurate advice, tailored to the productive profile of each client. This way, bank executives can anticipate needs, identify opportunities and recommend financial solutions aligned with every campaign.

This feature allows BBVA commercial teams to achieve:

• Real time innovation: instant access to key data on crops and harvest.
• Visualized production history: interactive maps with data from the past five years to understand the evolution of each farm.
• Personalized advice: financial proposals aligned with the productive cycle of each business.

Driving acquisition and loyalty

The tool is specifically geared toward the acquisition of new businesses and SMEs in the agricultural sector, enabling BBVA to approach potential clients with a value proposition based on real data, and not just traditional financial balance sheets.

With this launch, BBVA is reaffirming its commitment to the corporate segment, establishing itself as a leading bank in applying cutting-edge technology to the development of the real economy.