Elena Alfaro, Global Head of Data and Advanced Analytics at BBVA's Client Solutions, is fervent about her career. Holding a degree in Business Administration and Management, she has maintained a strong connection to technology. Over the past decade, she has been deeply immersed in the world of data. In "Looking for Vocations," a project by the European University and Atresmedia radio designed to guide prospective university students in their career choices, she shares her experience.