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That technology can reach almost anywhere is a half-truth. A festival where people dress in white, wearing red bandanas tied around their necks, holding rolled-up newspapers in their hands, doesn’t sound quite like the ideal breeding ground for technology innovation. But, however, technology has made its way deep into the heart of celebration, far deeper than what one could guess at first glance. Now that the txupinazo, the inaugural rocket launch, is just a few hours away, maybe it is the right time to take a look at the techies side of Pamplona and the Sanfermines, the running of the bulls.

In Spain, the number of registered unemployed people declined by 124,349 in June. The total number of unemployed was 3,767,054, the lowest point since September 2009.

According to the Ministry of Employment and Social Security, this is the second biggest decline in June in history, surpassed only by June 2013, when unemployment fell by 127,248 people.

Spain is the country with the greatest density of bars in the world. There are more than 260,000 in the country – one for every 175 people according to the Nielsen consulting firm. They predict the number of new bars to increase by 1.5% in 2016 after growing 3.6% in 2015.