BBVA, companies' strategic partner
Enterprises are one of the six major priorities in BBVA’s 2025 - 2029 strategic cycle. The bank supports all companies in every stage of their development, offering accessible solutions, tailored to their needs and reality, a global vision (presence in 25 countries) and expert advice. BBVA is much more than a financial provider: it is the strategic partner that boosts companies’ growth, combining knowledge, innovation and sustainability. From SMEs to large corporations and institutions, BBVA wants to be by their side, understand their challenges and help them overcome them with confidence.
The model is built around three pillars: a customer-oriented vision, responsible and sustainable growth, and making all bank products and services available to clients. With a comprehensive offering and specialized structure, BBVA supports companies in all areas from everyday transactions to strategic decisions, with solutions adapted to their needs, combining technology, sectoral knowledge and sustainability.
The bank has adopted a relationship model with companies that is based on expert advice, reinforced by artificial intelligence and advanced analytics. This transformation makes it possible to adapt the proposal to every sector and context, facilitating international expansion and offering both operational solutions - such as treasury, foreign trade or currency-related services - and strategic solutions - such as structured financing, insurance or investment banking.
BBVA is also committed to an agile, digital and customized experience by automating key processes and developing tools that allow clients to operate on any channel. Furthermore, the financial services are integrated into the clients’ digital ecosystems, or those of third parties, which makes it possible to extend the scope of banking beyond traditional platforms.
The bank offers global solutions with a sectoral, specialized vision. Its presence in the world’s major financial hubs, combined with its highly qualified teams, allows BBVA to provide expert advice, customized financial solutions and international coverage that connects developing and emerging markets. The cross-border business has become a key pillar of this proposal, enabling companies to access opportunities beyond their borders with comprehensive risk management and a globally coordinated service structure. This model, which revolves around the client, boosts international growth, optimizes financial management and reinforces the resilience of companies in the face of shifting economic scenarios.
BBVA supports companies in all areas from everyday transactions to strategic decisions.
“Companies need partners with a long-term vision who understand their challenges and help them transform their production and business models. We are committed to being there, with global solutions, a profound sectoral approach and specialized teams that really make a difference,” said Javier Rodríguez Soler, Global Head of Sustainability and Corporate & Investment Banking (CIB) at BBVA. Sustainability is considered a driver of growth in the new strategy. BBVA incorporates environmental, social and governance (ESG) risk models and advanced analytical tools that make it easier to identify sustainable opportunities for its clients. This strategic approach is complemented by a balanced profitability model, with a focus on capital efficient products that build long-term value.
A shared vision for all companies
The approach to the company business segment is also enhanced in this 2025 - 2029 cycle, with the aim of consolidating BBVA as the go-to bank for companies of all sizes. The proposal combines the approachability of an agent with the bank’s technological capabilities and advisory services, within a unique model that includes Corporate & Investment Banking (CIB), Commercial Banking (BEI) and small and mid-sized enterprises (SMEs). The goal is to make BBVA’s full range of products and services available to corporate clients, tailored to each company’s needs and stage of development. In addition, their experience is being redesigned to include self-service solutions, integrated into ecosystems with easy access to credit.
“We are committed to strategic service with a sectoral approach, facilitating international expansion, everyday operational needs and providing a personalized experience across all channels,” explained Jaime Sáenz de Tejada, Global Head of Commercial Banking.
People, backed by technology, are key to supporting businesses
BBVA is transforming corporate clients’ experience with new digital processes that enable continuous customer service, 24 hours a day, seven days a week. This capacity is complemented by a network of branches and specialized bankers who reinforce this support with high-value advisory services. The personal relationship continues to be critical: empathy, technical knowledge and the team’s dedication to service are essential when it comes to building relationships based on long-term trust.
“Our responsibility is to support SMEs in their growth and facilitate their day-to-day operations. To do so, we combine technology, specialized customer service and territorial proximity with relevant solutions adapted to each client,” added David Puente, Global Head of Retail Client Solutions.
With this strategy, BBVA aims to consolidate its role as a strategic partner for companies, and reaffirm its commitment to creating real value through comprehensive, sustainable and innovative financial products and services.