Claudia Castillo Dávila

Reality shows that the digital path is the future of global banking. It is obvious that the creation of products and services aimed at a new generation of increasingly sophisticated and demanding consumers from the technological point of view cannot be postponed. These consumers are used to finding products on multiple channels, in real time and with innovative content. In this context, BBVA Continental started a decade ago a process that has been boosted by the new Digital Banking area, which is speeding up the transformation process, seeking to reduce the customer's effort in each interaction and reform the internal processes, making them increasingly flexible and simple.