President and CEO of BBVA Compass
14 Dec 2020
16 Mar 2020
14 Nov 2018
The mobile banking app is the fastest-growing communication channel between banks and their customers today. For customers who use their banking app, it has become their preferred and most frequent channel of engagement. Still, most of the functionalities for banking apps are targeted towards servicing with limited new product sales capabilities. So, why don’t banks unleash the full potential of that digital channel?