18 Dec 2017
06 Oct 2017
Garanti has reached 25 million people with its new campaign for Turkish National Basketball Team
In 2001, Turkey hosted Men’s European Basketball Championship which was a significant breakthrough in turkish basketball. The same year was also important for Garanti as of being the new partner of Turkish Basketball Federation. Garanti created a huge marketing campaign for the national team with the name '12 Giant Men' which became the team’s official name which is still being used today by not just Garanti itself but also by the federation, press and the whole country.