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Innovation

Innovation

Since it took its first steps in Switzerland 50 years ago, BBVA’s Swiss subsidiary has managed to build an outstanding international private banking franchise. Thanks to its client-centric business model and relying heavily on technology as a key driver of financial transformation, the bank continues to lead an industry increasingly dominated by innovation and digital assets.

After training more than 50,000 employees in data, BBVA is now busy developing a new program, this time alongside the University of Navarra and focused on the use of tools such as ChatGPT. The aim is to boost productivity by optimizing efficiency in decision-making and daily operations. The program is part of a partnership agreement to train bank employees in data science and new emerging technologies.

BBVA Asset Management (AM) has launched a pilot project capable of applying blockchain technology to asset management, in line with its strategy of harnessing innovation for the benefit of its clients. To succeed, it has registered a short-term fixed-income ‘tokenized’ investment fund through the regulatory sandbox of the Spanish National Securities Market Commission (CNMV).