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Innovation

Innovation

BBVA has adopted a new slogan, ‘Let’s move forward,’ replacing ‘Creating opportunities.’ The shift, part of a broader rebrand, aims to reflect the bank’s commitment to customers and its support for individual and business progress with a positive, empathetic tone. The move seeks to sharpen BBVA’s differentiation in an increasingly competitive market, while reinforcing its focus on inclusion and diversity.

The bank has expanded its partnership with the tech giant from 3,300 to 11,000 ChatGPT Enterprise licences, as part of its plan to extend generative AI capabilities across the entire organisation. Employees report that automating routine tasks with this tool allows them to save an average of nearly three hours of work per week, which they can then dedicate to strategic tasks. More than 80% of licensed users use it daily. BBVA offers training, has created a community to share best practices, and encourages internal innovation through idea ‘hackathons’.

The digital revolution is transforming every economic sector—and financeis no exception. Cryptoassets, tokenization, and blockchain-basedtechnologies are accelerating an inevitable evolution. In this context,traditional banks face a historic opportunity: to lead this transformation bycombining their experience, credibility, and global reach with the agility andinnovation of the crypto ecosystem. The future isn’t about choosingbetween the old and the new—it’s about merging both worlds into aseamless experience.

From May 5 to 8, BBVA will organize the first FinAI Summit, featuring talks, panel discussions and master classes, in an event designed to be the key forum on how AI could reshape financial services and products, and how this could impact society at large. Speakers will include international experts such as Kay Firth-Butterfield, previously head of artificial intelligence at the World Economic Forum. The public can attend online by registering on the FinAI Summit website.

You can register for the event at this link