BBVA Switzerland, together with the Group's Behavioral Economics team, has launched ‘Investing in the Mirror,’ an innovative interactive experience that invites us to reflect on the role of emotions, biases, and beliefs in our investment decisions. It's a different look at the relationship with money that combines technological innovation and behavioral psychology.

BBVA Germany is expanding its digital offering with a new ‘Bargeld via App’ cash‑in feature. From now on, customers can deposit cash directly into their BBVA account at participating supermarket and retail checkouts – quickly, securely, and without visiting a bank branch.

BBVA Spark has struck a financing deal worth up to €50 million with Sesame, Spain’s leading HR software company. This funding will enable Sesame to ramp up its growth across Europe, while allocating its own resources to strengthening its leadership in AI. The agreement also marks the launch of an innovative financial instrument in Europe.

Garanti BBVA, Be Node and the Turkish Informatics Foundation recently collaborated on research to explore how young people use financial technology. The findings from the study show their strong connection to digital tools, as well as their need for greater support in financial literacy.

BBVA Chair Carlos Torres Vila took part in the closing ceremony of the BBVA Spark Summit 2025 in Barcelona, the leading event for startups, scaleups and investors. In a dialogue with BBVA Spark Global Head Santiago Muguruza, he stressed AI’s central role in customer service and outlined a series of strategic AI projects designed to deliver excellence in customer‑relationship processes, customization and efficiency.

Garanti BBVA Pensions was honored with the silver award in the Digital Transformation category of the Smart-i Awards for its innovative approach to digitizing insurance sales on Garanti BBVA Mobile.