Garanti BBVA was internationally honored for its design excellence, earning two distinctions from the iF Design Awards for its updated Garanti BBVA mobile app and the Pulse app, and another from the A Design Awards for its ‘My Home, My Car, My Travel’ project — showcasing its highly innovative approach to user experience and digital design.

BBVA Switzerland, together with the Group's Behavioral Economics team, has launched ‘Investing in the Mirror,’ an innovative interactive experience that invites us to reflect on the role of emotions, biases, and beliefs in our investment decisions. It's a different look at the relationship with money that combines technological innovation and behavioral psychology.

BBVA has completed the global rollout of ADA (Analytics + Data + AI), the group's data platform, which is now operational across all geographies within BBVA's footprint, consolidating a unique, efficient, and wholly cloud-based technology model.

BBVA Spark has struck a financing deal worth up to €50 million with Sesame, Spain’s leading HR software company. This funding will enable Sesame to ramp up its growth across Europe, while allocating its own resources to strengthening its leadership in AI. The agreement also marks the launch of an innovative financial instrument in Europe.

At BBVA Summit 2025: Futura, Hugo Nájera, Head of Retail Banking at BBVA Mexico, presented the new digital era of the BBVA Mx app. He explained that hyper-personalization is now at the core of its transformation, allowing the app to adapt to each customer’s needs and preferences through a single, unified channel.

BBVA Chair Carlos Torres Vila took part in the closing ceremony of the BBVA Spark Summit 2025 in Barcelona, the leading event for startups, scaleups and investors. In a dialogue with BBVA Spark Global Head Santiago Muguruza, he stressed AI’s central role in customer service and outlined a series of strategic AI projects designed to deliver excellence in customer‑relationship processes, customization and efficiency.