BBVA Ranks Among the World's Best Digital Banks, According to Euromoney
BBVA has secured a place among the world's leading digital banks, according to Euromoney’s latest report, ‘The World’s Best Digital Banks.' The study evaluated more than 300 institutions globally, placing BBVA in the leadership category alongside digital-native rivals such as Revolut, Nubank, and Singapore-based DBS.
The report underscores the rapid evolution in digital banking as established lenders intensify their efforts to close the gap with fintech challengers. “Many incumbent banks have caught up with neobanks” and now contend directly with them in innovation and customer experience, Euromoney observes. Among these frontrunners, BBVA is singled out as a model of digital leadership within global retail banking.
BBVA’s commitment to digital transformation runs throughout the organization, the report notes, with the bank demonstrating an ability to innovate across multiple markets. Recent initiatives, such as its used vehicle online marketplace in Mexico and the Energy Advisor tool in Spain, exemplify its continued embrace of new technologies. This innovative drive extends to new solutions for customer service, fraud prevention, and financial health.
These initiatives illustrate how BBVA’s digital services are setting it apart in a competitive market. In Mexico, the bank launched a digital platform for buying and selling used cars in December 2024. This service has quickly become a market benchmark, providing a secure environment for transactions between individuals and incorporating financing as well as physical, mechanical, and legal inspection services, all within a single digital platform.
In Spain, BBVA’s Energy Advisor, integrated into the bank’s app, enables customers to monitor energy consumption and cut costs, while encouraging sustainable habits and delivering tailored financial advice. According to Euromoney, both projects exemplify how BBVA has woven digitalization into customers’ everyday lives, extending well beyond conventional banking services.
BBVA’s push to modernize is evident in its digital metrics. The share of customers acquired through digital channels rose from 21 percent in 2019 to 66 percent in 2025. The bank also delivered strong results in new client growth, attracting 8.7 million new customers in the first nine months of 2025, as well as driving higher levels of digital engagement.
BBVA underscores its commitment to security through the adoption of behavioral biometrics, which leverage analysis of writing and swiping patterns to identify potential fraud or identity theft. This advanced approach enhances protection for its digital banking clients.
On the financial inclusion front, Euromoney draws attention to BBVA’s expansion of the agent banking model in Mexico. By bringing financial services to communities lacking access to traditional bank branches, the bank is helping to broaden participation in the formal banking system.
The report also highlights a range of digital tools BBVA has introduced to help customers control spending, plan budgets, and save, all through the bank’s app. These offerings reinforce BBVA’s dedication to improving financial education and the overall financial well-being of its users. Features that encourage responsible spending and healthy financial habits, the report notes, are increasingly sought after by consumers.
BBVA’s digital leadership further extends to the integration and deployment of artificial intelligence, which it uses to develop new products and enhance customer service.
Euromoney concludes that the era when digital banking was synonymous with fintech newcomers has drawn to a close. Traditional players such as BBVA have proven that legacy institutions can combine scale and established systems with agility and innovation. The study forecasts that the next wave of disruption in banking will be led by those institutions that successfully blend trust, technology, and customer-centric ecosystems, an area in which BBVA has emerged as a clear leader.
Digital expansion in Italy and Germany
While Euromoney’s study does not address it directly, BBVA’s digital and technological capabilities have played a pivotal role in the Group’s growth and its entry into new European markets.
In 2021, BBVA launched operations in Italy with a fully digital model that has quickly gained traction. Over four years, the digital bank has attracted 750,000 customers and now provides a comprehensive suite of services, including interest-bearing accounts, mortgages, and investment funds.
The response in Italy has underscored the scalability and appeal of BBVA’s digital offering. Building on this success, the bank expanded its digital platform to Germany in June. According to BBVA CEO Onur Genç, the launch in Germany has outperformed the bank’s expectations, as he noted during the 3Q25 earnings presentation.