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Arts and culture 01 Aug 2019

Second year of BBVA MUSIC SESSIONS starts fast in Houston with acclaimed singer-songwriter Alec Benjamin, along with special guest, MAX

BBVA and AEG, as part of its multi-year agreement, are jump starting the second round of BBVA Music Sessions starting on August 30 in Houston, celebrating the 183rd year since Houston was founded with a free concert in the heart of downtown. Powered by AXS, the kickoff of the award-winning concert series is headlined by platinum-certified singer-songwriter Alec Benjamin, who started taking over playlists with his now RIAA platinum certified single “Let Me Down Slowly” from his critically acclaimed debut mixtape “Narrated For You.” Most recently, the young artist released his spellbinding and biographical new single “Jesus in LA” alongside an official video that tackles the highs and lows in the city of Angels. Joining Alec will be MAX, who is fresh off his iHeartRadio Music Awards nomination as 2019’s Best New Pop Artist and known for his global hit ‘Lights Down Low’.

The unique concert series is in its second year of existence, having already showcased 11 artists in five major U.S. markets in 2018. With an intimate setting and digital assets designed to enhance the fan experience, this year’s BBVA Music Sessions are set to take place across five more major U.S. cities.

“Part of the bank’s mission of creating opportunities for everyone includes providing a unique client experience,” said BBVA USA Houston Global Wealth Executive Donette Stubblefield. “We also pair that with our strive to be innovative in every area where we operate. These music sessions are a prime example of that, and we are excited to team with AEG for a second round of these. Houston, our headquarters, was the perfect place to start this year.”

The BBVA Music Sessions will include rising artists in various genres. Concerts will also present a unique opportunity for attendees to experience musical artistry up close and personal in an intimate setting, with the help of AEG’s ticketing and entertainment platform, AXS. AXS will also broadcast the concerts live on its Facebook page.

“We have been able to create some of the best fan-experiences for music lovers across the country through this partnership and the BBVA Music Sessions,” said Erin Zinser, vice president of partnership activation for  AEG Global Partnerships. “We are proud to continue our long-standing relationship with BBVA, a best-in-class brand that is just as committed to customer excellence and innovation as we are at AEG.”

In 2018, the BBVA Music Sessions showcased artists such as DaniLeigh, Stephanie Quayle, and Molly Kate Kestner among others. This year, the series will be hosted in the following markets:

  • Houston at Discovery Green
  • Birmingham, Ala. at WorkPlay
  • San Antonio at Brick at Blue Star
  • Austin,Texas at Symphony Square
  • Denver at Ophelia’s Electric Soapbox

Artists for these markets will be announced at a later date. Fans may claim their free tickets courtesy of BBVA at https://www.axs.com/alecbenjaminbbva.

BBVA and AEG agreement

The concert series is part of a multiyear agreement BBVA signed with the world’s leading sports and live entertainment company to create opportunities for customers across the country, including events, concerts and brand activations at some of AEG’s key venues. The agreement, brokered by AEG Global Partnerships, is part of the bank’s commitment to creating opportunities and positive experiences for clients and the communities it serves. The unique pairing also allows the bank to expand its brand in the selected markets, elevate client and prospect engagement, and utilize its digital reach through special promotions at venues and events.

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