BBVA’s Turkish unit has introduced a new tool on its Garanti BBVA Mobile app to help customers manage their personal finances, improve their financial health and plan for the future. ‘My Credit Coach’ provides an overview of each customer’s financial situation based on their banking history and offers personalized recommendations.

BBVA has rolled out a roadmap, known as ‘The Eight,’ aimed at ramping up the use of artificial intelligence (AI) to evolve the way the bank interacts with customers, manages risk, automates processes, and strengthens its technological capabilities. This decisive step forward in its transformation will enable the bank to radically improve its range of products and services through innovation and to structurally enhance its ways of working to boost value creation.

Image: Antonio Bravo, Head of Data at BBVA

BBVA’s digital banks in Europe are exploring what could become the first banking app in the world natively integrated within ChatGPT, marking a bold step forward in how financial services integrate with conversational AI. This demonstration shows how people will be able to discover BBVA’s products and services in Italy and Germany through a dedicated BBVA app built directly into OpenAI’s conversational assistant.

Shares, artwork, real estate… in fact pretty much any asset, can now have a digital twin. Tokenization is reshaping investments by making it possible to split tangible, real-world assets into tokens that can be bought or sold in a matter of seconds, with the utmost transparency and with no intermediaries. So what are the steps involved in turning tangible value from the physical world into its digital counterpart?

Just over a year ago, BBVA created its Digital Banks unit, led by Murat Kalkan, an executive with a strong background in diverse retail banking businesses at BBVA, to drive the bank’s push into new markets with a fully digital model.

BBVA has secured a place among the world's leading digital banks, according to Euromoney’s latest report,  ‘The World’s Best Digital Banks.' The study evaluated more than 300 institutions globally, placing BBVA in the leadership category alongside digital-native rivals such as Revolut, Nubank, and Singapore-based DBS.

Garanti BBVA was internationally honored for its design excellence, earning two distinctions from the iF Design Awards for its updated Garanti BBVA mobile app and the Pulse app, and another from the A Design Awards for its ‘My Home, My Car, My Travel’ project — showcasing its highly innovative approach to user experience and digital design.

BBVA Switzerland, together with the Group's Behavioral Economics team, has launched ‘Investing in the Mirror,’ an innovative interactive experience that invites us to reflect on the role of emotions, biases, and beliefs in our investment decisions. It's a different look at the relationship with money that combines technological innovation and behavioral psychology.

BBVA has completed the global rollout of ADA (Analytics + Data + AI), the group's data platform, which is now operational across all geographies within BBVA's footprint, consolidating a unique, efficient, and wholly cloud-based technology model.

At BBVA Summit 2025: Futura, Hugo Nájera, Head of Retail Banking at BBVA Mexico, presented the new digital era of the BBVA Mx app. He explained that hyper-personalization is now at the core of its transformation, allowing the app to adapt to each customer’s needs and preferences through a single, unified channel.

Garanti BBVA Pensions was honored with the silver award in the Digital Transformation category of the Smart-i Awards for its innovative approach to digitizing insurance sales on Garanti BBVA Mobile.

It will soon be enough to spot a shirt we like and just ask a voice-enabled AI device to send it home in our size and in a different color, bypassing the entire traditional online shopping process. Artificial intelligence is set to transform shopping into a conversational experience, explained Carmela Gómez, Global Head of Open Banking at BBVA, at the Sibos financial event. AI will also enable companies to anticipate cash needs, open up new financial opportunities for vulnerable communities, and make access to credit easier for gig economy workers.

AI-generated cover image

BBVA has introduced an innovative new feature to its banking app, allowing customers to personalize their Visa cards using Image Playground with Apple Intelligence technology. The functionality is now available in Spain on virtual cards for users with iPhone 15 Pro and newer models, and will soon be extended to physical cards.

BBVA once again attended the ‘Digital Assets’ Forum organized by El Confidencial. For the eighth time, the event brought together the Spanish crypto ecosystem, which is starting to move beyond the experimentation phase and roll out real services following the entry into force of MiCA. In this context, BBVA has established itself as an experienced player, as it was the first traditional European bank to offer a cryptoasset service in Switzerland in 2021, and the first to offer it in Spain. Alfonso Gómez, CEO of BBVA Switzerland, stressed the financial sector’s responsibility in supporting the consolidation of digital assets and the importance of offering customers safe, reliable solutions.

Garanti BBVA Crypto is now offering trading and transfers in Tether (USDT), allowing users to do business with the popular dollar-pegged stablecoin via the Ethereum network and trade USDT pairs.

Garanti BBVA has entered a new era in asset management in Türkiye by migrating its crypto asset portfolios to its app, Garanti BBVA Mobile. Garanti BBVA Crypto users can now easily view their crypto assets, along with price information in real time, gains and losses, and watchlists directly from the ‘Investments’ menu in the bank’s mobile app.

The three-year project, titled Fair Learning, will address the main ethical, technical and regulatory challenges posed by the growing automation of decisions that impact society. A multidisciplinary team of BBVA and The University of Navarra will explore the use of advanced mathematical and statistical methods to correct data bias, integrate philosophical and ethical frameworks into model development, and devise a set of best practices based on international legislation.

During the global launch of its new language model, OpenAI identified BBVA as one of the first institutions to adopt this technology in the financial sector. The bank has been testing the system in strategic tasks as part of its commitment to exploring the potential of generative artificial intelligence to enhance organizational processes and drive team innovation.

Proptech company PropHero has secured financing from BBVA Spark to drive its growth in the Spanish real estate market, where it plans to double its business volume by year-end 2025.

BBVA has hired 23 recent graduates specializing in data for its technology teams. They were selected through the bank’s ‘Be Talent’ program, one of the main entryways for data specialists entering the Spanish job market. This innovative selection process evaluates not only the candidates’ technical skills and personal abilities, but also asks them to develop an analytical model for a real financial challenge in a ‘datathon’ that marks the final stage in the selection process.

BBVA continues to drive growth in Europe with the appointment of Walter Rizzi as Head of Digital Banking in Italy, a key role in adapting the bank’s offering to the needs of the local market.

What if saving was easier than it seems? BBVA has revamped its app to help you save consistently in a streamlined and personalized way. Through tools based on artificial intelligence, it proposes realistic goals, guides you step by step and, if you set aside a monthly amount from your paycheck, pension or unemployment benefit, it rewards you with a 6 percent bonus of up to 20 euros per month for three months.

If you’ve managed to put aside some money and are now wondering what to do with it, the BBVA app makes it easy. Now you can learn to invest from your phone, with tools designed for beginners and with no jargon or obstacles.

BBVA is taking a strategic step in its digital transformation by expanding its long-standing collaboration with Google Cloud through the deployment of Google Workspace with Gemini, as part of the global bank’s comprehensive AI adoption strategy.

Ever wanted to manage your money better but weren’t sure where to start? BBVA has taken another step forward in its commitment to improving the financial health of its customers by launching a coach based on artificial intelligence (AI) that supports them in every financial decision. Integrated into the bank’s mobile app, the personal trainer analyzes your circumstances, helps you set goals, and suggests tailored plans so you can achieve your financial goals step by step.

Kay Firth-Butterfield, CEO of Good Tech Advisory and former Head of Artificial Intelligence at the World Economic Forum, reflected at BBVA’s FinAI Summit on the challenges of responsible artificial intelligence and on the kind of relationship society wants to forge with this technology: AI is not our best buddy or our partner, she stated, even though 20 percent of men in the United States have used it at some point “as a romantic partner, the person they talk to, the person they love. Is that the future we want with this technology?”.