Garanti BBVA was internationally honored for its design excellence, earning two distinctions from the iF Design Awards for its updated Garanti BBVA mobile app and the Pulse app, and another from the A Design Awards for its ‘My Home, My Car, My Travel’ project — showcasing its highly innovative approach to user experience and digital design.

BBVA Switzerland, together with the Group's Behavioral Economics team, has launched ‘Investing in the Mirror,’ an innovative interactive experience that invites us to reflect on the role of emotions, biases, and beliefs in our investment decisions. It's a different look at the relationship with money that combines technological innovation and behavioral psychology.

BBVA has completed the global rollout of ADA (Analytics + Data + AI), the group's data platform, which is now operational across all geographies within BBVA's footprint, consolidating a unique, efficient, and wholly cloud-based technology model.

BBVA Chair Carlos Torres Vila took part in the closing ceremony of the BBVA Spark Summit 2025 in Barcelona, the leading event for startups, scaleups and investors. In a dialogue with BBVA Spark Global Head Santiago Muguruza, he stressed AI’s central role in customer service and outlined a series of strategic AI projects designed to deliver excellence in customer‑relationship processes, customization and efficiency.

It will soon be enough to spot a shirt we like and just ask a voice-enabled AI device to send it home in our size and in a different color, bypassing the entire traditional online shopping process. Artificial intelligence is set to transform shopping into a conversational experience, explained Carmela Gómez, Global Head of Open Banking at BBVA, at the Sibos financial event. AI will also enable companies to anticipate cash needs, open up new financial opportunities for vulnerable communities, and make access to credit easier for gig economy workers.

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SWIFT, the global financial messaging network connecting more than 11,500 institutions in 200 countries, is set to develop a shared blockchain platform that will function as a common digital ledger for banks around the world. This infrastructure will enable seamless, real-time international payments and transfers and transactions with stablecoins and digital assets. BBVA has joined a consortium of more than 30 partner banks now starting work on a prototype.

BBVA once again attended the ‘Digital Assets’ Forum organized by El Confidencial. For the eighth time, the event brought together the Spanish crypto ecosystem, which is starting to move beyond the experimentation phase and roll out real services following the entry into force of MiCA. In this context, BBVA has established itself as an experienced player, as it was the first traditional European bank to offer a cryptoasset service in Switzerland in 2021, and the first to offer it in Spain. Alfonso Gómez, CEO of BBVA Switzerland, stressed the financial sector’s responsibility in supporting the consolidation of digital assets and the importance of offering customers safe, reliable solutions.

BBVA has launched a new service that enables financial institutions outside Europe to send payments to Spain in just seconds, at any time of day and on any day of the year. The service significantly enhances efficiency for sending banks while allowing recipients to access funds instantly, helping corporates optimize treasury management and offering retail customers a seamless experience.

Garanti BBVA has entered a new era in asset management in Türkiye by migrating its crypto asset portfolios to its app, Garanti BBVA Mobile. Garanti BBVA Crypto users can now easily view their crypto assets, along with price information in real time, gains and losses, and watchlists directly from the ‘Investments’ menu in the bank’s mobile app.

BBVA has taken a significant step forward in its data-driven transformation strategy with the successful implementation of ADA, its global data platform, in Mexico and Colombia. This strategic advance seeks to improve and accelerate the bank's ability to offer personalized and relevant products and services to its customers. The cloud-based data platform, built on Amazon Web Services (AWS) technologies, enables the centralized consolidation of analytical processes, ensures real-time access to data, and scales the use of artificial intelligence.

During the global launch of its new language model, OpenAI identified BBVA as one of the first institutions to adopt this technology in the financial sector. The bank has been testing the system in strategic tasks as part of its commitment to exploring the potential of generative artificial intelligence to enhance organizational processes and drive team innovation.

BBVA has reached a milestone in its commitment to artificial intelligence, surpassing 1,000 data scientists on staff. To further enhance this talent, the bank offers them a professional development model that allows these professionals to advance in their careers without giving up their specialization. In this innovative approach, technical expertise is placed on equal footing with team management as a path for professional growth, allowing them to remain involved in AI development as they advance in their careers.

BBVA has hired 23 recent graduates specializing in data for its technology teams. They were selected through the bank’s ‘Be Talent’ program, one of the main entryways for data specialists entering the Spanish job market. This innovative selection process evaluates not only the candidates’ technical skills and personal abilities, but also asks them to develop an analytical model for a real financial challenge in a ‘datathon’ that marks the final stage in the selection process.

Generative AI with autonomous financial agents, quantum computing capable of spotting fraud in seconds, and banking services embedded in health or e-commerce apps. According to 'Fintech 2040', a report drawn up by BNPL provider Riverty, this could well be how fintech evolves over the next two decades. The study suggests a world where the boundaries between payments, lending, insurance and investment fade, and financial services become an integral part of people’s everyday digital lives.

What if saving was easier than it seems? BBVA has revamped its app to help you save consistently in a streamlined and personalized way. Through tools based on artificial intelligence, it proposes realistic goals, guides you step by step and, if you set aside a monthly amount from your paycheck, pension or unemployment benefit, it rewards you with a 6 percent bonus of up to 20 euros per month for three months.

BBVA’s Turkish franchise has unveiled ‘My Banker,’ a new program aimed at delivering tailored financial services and lifestyle benefits to its affluent customer segment.

If you’ve managed to put aside some money and are now wondering what to do with it, the BBVA app makes it easy. Now you can learn to invest from your phone, with tools designed for beginners and with no jargon or obstacles.

BBVA is taking a strategic step in its digital transformation by expanding its long-standing collaboration with Google Cloud through the deployment of Google Workspace with Gemini, as part of the global bank’s comprehensive AI adoption strategy.

The Frontiers of Knowledge Awards ceremony paid tribute to 20 leading figures in science and culture, recognized for their decisive contributions to the advancement of knowledge. Carlos Torres Vila, President of the BBVA Foundation, emphasized in his speech that we are living in complex times, marked by enormous challenges, but we also possess “extraordinary tools to confront them: science, technology and culture.”

Ever wanted to manage your money better but weren’t sure where to start? BBVA has taken another step forward in its commitment to improving the financial health of its customers by launching a coach based on artificial intelligence (AI) that supports them in every financial decision. Integrated into the bank’s mobile app, the personal trainer analyzes your circumstances, helps you set goals, and suggests tailored plans so you can achieve your financial goals step by step.

The first edition of Global Finance AI in Finance Awards named BBVA the best bank in Spain for its artificial intelligence strategy, both within the organization and in its financial solutions for individuals. The publication also recognized one of BBVA’s revenue forecasting tools as the top AI risk management solution in Mexico and Latin America.

Image generated with Artificial Intelligence (Midjourney)

Maya Ackerman, known for her research in algorithmic music composition, reflected at BBVA's FinAI Summit on whether artificial intelligence is creative and how it can help humans achieve better results when developing their own creations.  Far from competing with human ingenuity, AI is emerging as an ally capable of unlocking ideas, inspiring new approaches, and enhancing our creative potential.

Garanti BBVA Crypto recently launched a variety of advanced new features on its mobile app. With nearly 100,000 users, the app is powered by the bank’s robust infrastructure and highest quality standards, ensuring a simple, fast and secure investment experience.

BBVA has adopted a new slogan, ‘Let’s move forward,’ replacing ‘Creating opportunities.’ The shift, part of a broader rebrand, aims to reflect the bank’s commitment to customers and its support for individual and business progress with a positive, empathetic tone. The move seeks to sharpen BBVA’s differentiation in an increasingly competitive market, while reinforcing its focus on inclusion and diversity.

The leading publication of financial information, of the Financial Times Group, presented BBVA its Technology Award for the world’s best bank for technology use. The Group’s new data platform, ADA, also received an award for the best banking transformation project in the world.

The bank has expanded its partnership with the tech giant from 3,300 to 11,000 ChatGPT Enterprise licences, as part of its plan to extend generative AI capabilities across the entire organisation. Employees report that automating routine tasks with this tool allows them to save an average of nearly three hours of work per week, which they can then dedicate to strategic tasks. More than 80% of licensed users use it daily. BBVA offers training, has created a community to share best practices, and encourages internal innovation through idea ‘hackathons’.