The three-year project, titled Fair Learning, will address the main ethical, technical and regulatory challenges posed by the growing automation of decisions that impact society. A multidisciplinary team of BBVA and The University of Navarra will explore the use of advanced mathematical and statistical methods to correct data bias, integrate philosophical and ethical frameworks into model development, and devise a set of best practices based on international legislation.

During the global launch of its new language model, OpenAI identified BBVA as one of the first institutions to adopt this technology in the financial sector. The bank has been testing the system in strategic tasks as part of its commitment to exploring the potential of generative artificial intelligence to enhance organizational processes and drive team innovation.

Proptech company PropHero has secured financing from BBVA Spark to drive its growth in the Spanish real estate market, where it plans to double its business volume by year-end 2025.

BBVA has hired 23 recent graduates specializing in data for its technology teams. They were selected through the bank’s ‘Be Talent’ program, one of the main entryways for data specialists entering the Spanish job market. This innovative selection process evaluates not only the candidates’ technical skills and personal abilities, but also asks them to develop an analytical model for a real financial challenge in a ‘datathon’ that marks the final stage in the selection process.

What if saving was easier than it seems? BBVA has revamped its app to help you save consistently in a streamlined and personalized way. Through tools based on artificial intelligence, it proposes realistic goals, guides you step by step and, if you set aside a monthly amount from your paycheck, pension or unemployment benefit, it rewards you with a 6 percent bonus of up to 20 euros per month for three months.

BBVA’s Turkish franchise has unveiled ‘My Banker,’ a new program aimed at delivering tailored financial services and lifestyle benefits to its affluent customer segment.

If you’ve managed to put aside some money and are now wondering what to do with it, the BBVA app makes it easy. Now you can learn to invest from your phone, with tools designed for beginners and with no jargon or obstacles.

BBVA is taking a strategic step in its digital transformation by expanding its long-standing collaboration with Google Cloud through the deployment of Google Workspace with Gemini, as part of the global bank’s comprehensive AI adoption strategy.

The Frontiers of Knowledge Awards ceremony paid tribute to 20 leading figures in science and culture, recognized for their decisive contributions to the advancement of knowledge. Carlos Torres Vila, President of the BBVA Foundation, emphasized in his speech that we are living in complex times, marked by enormous challenges, but we also possess “extraordinary tools to confront them: science, technology and culture.”

Ever wanted to manage your money better but weren’t sure where to start? BBVA has taken another step forward in its commitment to improving the financial health of its customers by launching a coach based on artificial intelligence (AI) that supports them in every financial decision. Integrated into the bank’s mobile app, the personal trainer analyzes your circumstances, helps you set goals, and suggests tailored plans so you can achieve your financial goals step by step.

The first edition of Global Finance AI in Finance Awards named BBVA the best bank in Spain for its artificial intelligence strategy, both within the organization and in its financial solutions for individuals. The publication also recognized one of BBVA’s revenue forecasting tools as the top AI risk management solution in Mexico and Latin America.

Image generated with Artificial Intelligence (Midjourney)

Maya Ackerman, known for her research in algorithmic music composition, reflected at BBVA's FinAI Summit on whether artificial intelligence is creative and how it can help humans achieve better results when developing their own creations.  Far from competing with human ingenuity, AI is emerging as an ally capable of unlocking ideas, inspiring new approaches, and enhancing our creative potential.

Garanti BBVA Crypto recently launched a variety of advanced new features on its mobile app. With nearly 100,000 users, the app is powered by the bank’s robust infrastructure and highest quality standards, ensuring a simple, fast and secure investment experience.

BBVA has adopted a new slogan, ‘Let’s move forward,’ replacing ‘Creating opportunities.’ The shift, part of a broader rebrand, aims to reflect the bank’s commitment to customers and its support for individual and business progress with a positive, empathetic tone. The move seeks to sharpen BBVA’s differentiation in an increasingly competitive market, while reinforcing its focus on inclusion and diversity.

The leading publication of financial information, of the Financial Times Group, presented BBVA its Technology Award for the world’s best bank for technology use. The Group’s new data platform, ADA, also received an award for the best banking transformation project in the world.

The bank has expanded its partnership with the tech giant from 3,300 to 11,000 ChatGPT Enterprise licences, as part of its plan to extend generative AI capabilities across the entire organisation. Employees report that automating routine tasks with this tool allows them to save an average of nearly three hours of work per week, which they can then dedicate to strategic tasks. More than 80% of licensed users use it daily. BBVA offers training, has created a community to share best practices, and encourages internal innovation through idea ‘hackathons’.

The digital revolution is transforming every economic sector—and financeis no exception. Cryptoassets, tokenization, and blockchain-basedtechnologies are accelerating an inevitable evolution. In this context,traditional banks face a historic opportunity: to lead this transformation bycombining their experience, credibility, and global reach with the agility andinnovation of the crypto ecosystem. The future isn’t about choosingbetween the old and the new—it’s about merging both worlds into aseamless experience.

From May 5 to 8, BBVA will organize the first FinAI Summit, featuring talks, panel discussions and master classes, in an event designed to be the key forum on how AI could reshape financial services and products, and how this could impact society at large. Speakers will include international experts such as Kay Firth-Butterfield, previously head of artificial intelligence at the World Economic Forum. The public can attend online by registering on the FinAI Summit website.

You can register for the event at this link

The international publication presented two awards to ADA, BBVA’s global data platform, a pioneer in the financial sector, and to a process that applies behavioral economic techniques to telephone debt negotiation using an empathetic approach with the customer. In addition, its AI Factor was once again recognized as one of the best financial innovation laboratories in the world.

BBVA has provided £15m in venture debt to Plum, a British personal finance app. The deal will help Plum expand and scale, and reflects BBVA’s growing commitment to the UK as Europe's leading hub for entrepreneurship and venture capital.

The BBVA Foundation Frontiers of Knowledge Award in the Humanities category has gone in this seventeenth edition to the Anglo-American philosopher Philip Kitcher, described by the committee as a “humanistic intellectual” whose trailblazing work addresses a broad spectrum of the core questions of our time.

Murat Kalkan, Head of Digital Banks at BBVA, participated in the 36th edition The European House – Ambrosetti, held in Cernobbio, to discuss the rise of digital banks. During his address, he shared his views on the competition between incumbents and neobanks, and highlighted how BBVA Italy is disrupting the banking industry in the country by combining the best of digital banking with the strengths of traditional institutions. The result: one of the fastest growing banks in Italy with more than 680,000customers and the top-rated bank by customers in the country according to the Bain & Company NPS Benchmark Report, all achieved in just three years.

The BBVA Foundation Frontiers of Knowledge Award in Basic Sciences has gone to Avelino Corma, John F. Hartwig and Helmut Schwarz for fundamental advances in the field of catalysis that have made it possible, in the words of the awards committee, to “control and accelerate chemical reactions” and obtain products across multiple industrial processes”, thus “improving efficiency and reducing energy consumption.” Their work has had a profound impact on sectors such as pharmaceuticals, energy and food.

The BBVA Foundation Frontiers of Knowledge Award in Social Sciences has gone in this seventeenth edition to social psychologists Icek Ajzen (University of Massachusetts Amherst), Dolores Albarracín (University of Pennsylvania), Mahzarin Banaji (Harvard University), Anthony Greenwald (University of Washington) and Richard Petty (Ohio State University) for their innovative contributions that have revolutionized the attitude theory and its practical applications.

The Bot Talent internal competition has demonstrated the creativity of BBVA employees to come up with innovative and secure uses of generative AI for their daily work. The bank will study the viability of three winning projects from Peru, Mexico and Spain, which propose using ChatGPT Enterprise to enhance customer service for sales agents, streamline the process of granting loans to SMEs, and detect official communications, supposedly from BBVA, that are actually hiding fraudulent messages to steal users’ financial data.

The use of ChatGPT Enterprise is already saving BBVA employees an average of two hours of work per week. In tandem, the bank has been busy preparing new agents, built on artificial intelligence (AI), to help its managers provide better service to business customers. These were some of the examples cited by Álvaro Martín, head of Data for Business Clients and Sustainability at BBVA, at the Mobile World Congress, in showing that AI will entail a new transformation process spanning the entire Group. Meanwhile, Ignacio de Loyola Gil, head of the Digital Banking Business in Europe, explained BBVA’s strategy to reach new European markets thanks to the scalability of the digital platform developed in Spain.