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Marketing 02 Aug 2019

BBVA, a brand for the digital age

With just a few days until the two month anniversary of the launch of the new corporate identity, we wanted to use this short video to summarize what it means for BBVA to have – for the first time in its history – a single global brand.

The digital transformation process that has been a priority for BBVA – and continues to be – was the perfect opportunity for us to undertake this enormous initiative. Teams from all over the world dedicated thousands of hours of effort and worked “elbow to elbow” in order to come up with a brand identity that reinforces the BBVA objective: to provide its customers with a unique value proposition and the very best user experience.

From here on out, BBVA – with a consistent identity and a new logo – is a brand that communicates with its customers in the same way across all the countries in its footprint. 

Without question, the effort has been worth it. The first data sets have already confirmed that the new corporate identity is helping to strengthen the bond between BBVA and its customers, most especially because the new brand sets the bank apart from its competitors.

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