More than a year ago, BBVA hit a historic milestone when it changed its global brand identity, offering a unique value proposition and a common, consistent user experience. An important element of the bank’s new identity is its ray of light.
10 Jun 2020
Twelve months ago, BBVA announced the worldwide unification of its brand and logo. A year later, the deployment of the new brand is well-entrenched across the Group’s footprint in both its physical and digital assets.
15 May 2020
What does a company bring to society? What role does it play? Why does a brand exist? These questions can be answered in many ways, each answer hinting at the company’s “what for”, the reason that drives it and defines how it engages with society, its purpose.
20 Mar 2020
Garanti BBVA’s ‘Instant Insurance at the Branch’ campaign has been recognized with a Bronze Stevie award in the category of ‘Sales Enablement Solutions’. This accolade recognizes the bank’s efforts to develop car loan products and improve customer experience.
13 Feb 2020
BBVA is gearing up for the first anniversary of the global unification of its brand identity. The introduction in the bank’s different locations is progressing at a good pace, thanks to the coordinated work of local teams to change both physical and digital assets. In fact, some countries like Argentina and Uruguay have already completed the process. On a global scale, in less than a year, over 3,600 branches around the world have been changed, and 1,000 logos have been adapted on different channels.
08 Jan 2020
BBVA USA has announced a new three-year marketing agreement with University of Alabama Athletics, continuing as an exclusive sponsor of the Crimson Tide through 2023.
26 Nov 2019
The bank was recognized for its success in eCommerce by the ECHO Awards, which are jointly organized by the leading local research consulting firm, Akademetre, and specialist trade journal, Marketing Türkiey
23 Nov 2019
02 Aug 2019
01 Aug 2019
Small businesses have enough on their plate – two-thirds of small businesses fail within their first ten years of existence – when starting their operations. With everything that needs to be done to ensure a solid business plan, who has time to execute a seemingly trivial social media strategy?
30 Jul 2019
28 Jun 2019
The Marketing Association of Spain has awarded BBVA its top prize for 2019: the top national marketing award. After five months of analysis and deliberation, the Association recognized BBVA’s global marketing strategy, brand reputation and results.
13 Jun 2019
Creating Opportunities. This is the BBVA motto and the strategy behind the Group’s rebranding. Launched across the bank’s footprint, the new logo is the “physical and tangible” element that represents – both internally and externally – the transformation undertaken by the Group.
It was no easy task: to evolve (or revolutionize) BBVA’s logo so that it reflects the Group’s transformation. The result was just revealed in all countries where BBVA operates. Imanol, Brian and Blanca are three of the designers who – from their area of expertise – participated in this historic project that makes BBVA’s new identity a reality.
12 Jun 2019
BBVA’s new brand has now been rolled-out across all the countries within the bank’s footprint. The process of deploying the new corporate image will continue for the next six to twelve months, reaching all channels, both physical and virtual, and all customer touchpoints.
11 Jun 2019
BBVA has unveiled its new corporate identity across the countries within its operating footprint, re-designed to represent the timeless, simple, and universal value of opportunities.
24 May 2019
The list of social media platforms could go on and on. There is a vast amount of social media sites and seemingly an infinite number of active social media users.
07 Feb 2019
Propel Venture Partners, BBVA’s San Francisco based venture capital investment vehicle, has co-led the latest funding round into a business seeking to link up psychology and machine learning.
24 Jan 2019
BBVA Compass saw a packed 2018 in terms of sponsorships, headlined by the first professional basketball game to be played in Birmingham, Ala. in 12 years and another trip with one of the best restaurants in the world, among other exciting opportunities for the bank’s clients and communities.
04 Sep 2018
BBVA Compass has launched a series of new commercials in the Birmingham market highlighting the newest functionalities features of the BBVA Compass Mobile Banking App.
30 Jul 2018
24 Jul 2018
When BBVA Compass, in tandem with the Colonnade Group and Summit Media, announced the BBVA Compass Iron City Showdown, a pro basketball exhibition game between the Houston Rockets and Memphis Grizzlies to be played in Birmingham, Ala., it emphasized that the game would also focus on community involvement.
19 Jul 2018
In case you hadn’t heard, pro basketball is coming to the city of Birmingham, Ala. for the first time in 12 years, an opportunity created by BBVA Compass and announced officially on May 3 at the Alabama Sports Hall of Fame. The game, to be played on October 2, will be showcased at the BJCC, with family-friendly and community-related events leading up to the big day. With the game only 75 days away, check out a list of things you should know about leading up to tip-off.
12 Jun 2018
The 2018 BBVA Compass Dynamo Charities Cup will benefit the KIPP Opportunity Campus, BBVA Compass and the Dynamo announced this afternoon.
12 Mar 2018
Los Angeles-based food blogger, author and home cook Veronica Hendrix was announced last week as the winner of the BBVA Compass Student Chef Experience Sweepstakes, getting a rare opportunity for a hands-on training with a top culinary mind at the All-Star Chef Classic last weekend at L.A. LIVE.
14 Feb 2018
For the second year in a row, BBVA Compass teamed up with Miami Dolphins Foundation to co-sponsor the Dolphins Cancer Challenge – the annual cycling event that raises funds for cancer research at Sylvester Comprehensive Cancer Center at the University of Miami.
12 Feb 2018
BBVA Compass today announced it will extend and expand its brand ambassador agreement with May 2018 Texas Longhorn graduate and rising country music singer Tyler Dial. The senior at the McCombs School of Business just finished recording the first EP for his second album project, this time recording in Nashville, Tenn. with new industry veterans by his side for production, instrumentation, background vocals and more.
07 Feb 2018
BBVA Compass’s brand mission of creating opportunities came to life in 2017 with multiple initiatives, including a super start to the year, a summer filled with giving, and a special event for Birmingham high school students.
02 Feb 2018
BBVA enters the list of the world’s Top 25 banking brands published by The Banker (FT Group).
26 Jan 2018
Around this time last year, BBVA Compass was gearing up to help the city of Houston host professional football’s biggest game. What resulted was a bevy of activities, including charitable giving, delicious client dinners, and an initiative to help with traffic congestion.
28 Dec 2017
A bright new year dawned for BBVA Compass in 2017 with the January installation of a new President and CEO and the debut of a new global tagline – Creating Opportunities – that would become the theme for the bank’s activities throughout the year.
15 Dec 2017
Fans of both Boca Juniors and River Plate, Argentina´s premier soccer teams, can see the BBVA Francés logo on the jerseys of their favorite players. Music lovers, meanwhile, will find the bank sponsors tours by stars of yesterday and today, from Iron Maiden to Katy Perry.
17 Nov 2017
Creating Opportunities is BBVA Compass’ mission and brand promise. The person tasked with leading the team that brings that brand to life through multiple channels was honored this past week by the marketing leadership community organization, The CMO Club.
14 Nov 2017
BBVA Compass has agreed to a multiyear agreement with the world’s leading sports and live entertainment company AEG to create opportunities for customers across the country, including events, concerts and brand activations at some of AEG’s key venues. The deal names BBVA Compass the exclusive banking partner across Fiddler’s Green Amphitheatre, Ogden Theatre (both in Denver, Colorado), and Verizon Theatre at Grand Prairie (Texas).
26 Oct 2017
Houston’s East Downtown area will be inundated with the color orange Thursday night, as the Houston Dynamo gear up for their knockout round playoff game at BBVA Compass Stadium.
25 Sep 2017
11 Aug 2017
How We Dream, the musical identity of BBVA, has undergone a major change from the time Michele Arnese and Ulrich Reese composed it, until it came to be sung by Maico. The adaptation of a DNA in sound form is not an easy process, but producer Manuel Colmenero was able to direct and adapt the tune and turn it into a great success.
20 Jul 2017
NBA All-Star Kevin Durant surprised students Thursday at IDEA Rundberg in Austin as part of BBVA Compass’ Summer of Opportunity initiative to pay it forward through random acts of kindness.
04 Jul 2017
The BBVA Innovation Centre hosts a new edition of “Design Wednesday”. In it, experts address the role of design in customer interactions with products and services.
23 Jun 2017
When BBVA Compass starts with a purpose, it immerses itself into it, as evidenced by the plethora of campaigns, events and other initiatives the bank leverages to create opportunities and bright futures.
22 Jun 2017
Age makes a difference – a big one – when it comes to downloading apps. Centennials prefer Snapchat, Instagram and Vine. Millennials like Tinder and Soundcloud. Generation X looks for apps to watch movies and for travel. And baby boomers? They prefer apps to monitor their health.
20 Jun 2017
Music, an indispensable connecting thread for telling stories. Excitement, a fundamental element when starting a new project. The responsibility for producing a job well done. These are the three pieces of a new puzzle that BBVA is putting together. Do you want to know more?
01 Jun 2017
BBVA Compass is back again heating up the summer days with its “Summer of Opportunity” initiative, brightening people’s future with gift cards, a “pay-it-forward” attitude, and a newly-added small business component.
26 May 2017
Delving into the digital universe implies competing in the sprawling world of search engines and social media. Some of these tips may be highly useful for SME’s starting the adventure.
23 May 2017
BBVA Compass Stadium has seen hundreds of thousands of moments – unique moments that have made the stadium a special place for soccer aficionados and concert enthusiasts alike.
19 May 2017
10 May 2017
BBVA Compass and Kealia Ohai came to terms on a new deal last week to officially appoint the Houston Dash forward as the bank’s newest brand ambassador.
09 May 2017
Virtual Reality has been stealing the show until now, but Augmented Reality is on the brink of becoming a huge business. Success stories such as Pokemon Go and Snapchat have shown the technology’s potential, causing Facebook to spring into action.
08 May 2017
03 May 2017
Shared economy, wearables, autonomous cars, big data… with the help of startups, the insurance business has begun to adapt its business model to a new society. The investments in insurtech already exceed $1.7 billion annually.