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Marketing

Today

It was no easy task: to evolve (or revolutionize) BBVA’s logo so that it reflects the Group’s transformation.  The result was just revealed in all countries where BBVA operates. Imanol, Brian and Blanca are three of the designers who – from their area of expertise – participated in this historic project that makes BBVA’s new identity a reality.

12 Jun 2019

BBVA’s new brand  has now been rolled-out across all the countries within the bank’s footprint. The process of deploying the new corporate image will continue for the next six to twelve months, reaching all channels, both physical and virtual, and all customer touchpoints.

11 Jun 2019

24 May 2019

07 Feb 2019

24 Jan 2019

BBVA Compass saw a packed 2018 in terms of sponsorships, headlined by the first professional basketball game to be played in Birmingham, Ala. in 12 years and another trip with one of the best restaurants in the world, among other exciting opportunities for the bank’s clients and communities.

 

04 Sep 2018

30 Jul 2018

24 Jul 2018

19 Jul 2018

In case you hadn’t heard, pro basketball is coming to the city of Birmingham, Ala. for the first time in 12 years, an opportunity created by BBVA Compass and announced officially on May 3 at the Alabama Sports Hall of Fame. The game, to be played on October 2, will be showcased at the BJCC, with family-friendly and community-related events leading up to the big day. With the game only 75 days away, check out a list of things you should know about leading up to tip-off.

12 Jun 2018

12 Mar 2018

14 Feb 2018

12 Feb 2018

BBVA Compass today announced it will extend and expand its brand ambassador agreement with May 2018 Texas Longhorn graduate and rising country music singer Tyler Dial. The senior at the McCombs School of Business just finished recording the first EP for his second album project, this time recording in Nashville, Tenn. with new industry veterans by his side for production, instrumentation, background vocals and more.

07 Feb 2018

02 Feb 2018

26 Jan 2018

28 Dec 2017

15 Dec 2017

17 Nov 2017

14 Nov 2017

BBVA Compass has agreed to a multiyear agreement with the world’s leading sports and live entertainment company AEG to create opportunities for customers across the country, including events, concerts and brand activations at some of AEG’s key venues. The deal names BBVA Compass the exclusive banking partner across Fiddler’s Green Amphitheatre, Ogden Theatre (both in Denver, Colorado), and Verizon Theatre at Grand Prairie (Texas).

26 Oct 2017

25 Sep 2017

11 Aug 2017

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How We Dream, the musical identity of BBVA, ha­­s undergone a major change from the time Michele Arnese and Ulrich Reese composed it, until it came to be sung by Maico.  The adaptation of a DNA in sound form is not an easy process, but producer Manuel Colmenero was able to direct and adapt the tune and turn it into a great success.

20 Jul 2017

04 Jul 2017

23 Jun 2017

22 Jun 2017

Age makes a difference – a big one – when it comes to downloading apps. Centennials prefer Snapchat, Instagram and Vine. Millennials like Tinder and Soundcloud. Generation X looks for apps to watch movies and for travel. And baby boomers? They prefer apps to monitor their health.

20 Jun 2017

Music, an indispensable connecting thread for telling stories. Excitement, a fundamental element when starting a new project. The responsibility for producing a job well done. These are the three pieces of a new puzzle that BBVA is putting together. Do you want to know more?

01 Jun 2017

26 May 2017

23 May 2017

19 May 2017

Brands are hiring influencers to reach out the masses. Companies are paying dizzying sums of money for a picture. They say the investment is worth it. However, trusting communications to people outside an organization entails risks.

10 May 2017

09 May 2017

08 May 2017

03 May 2017

24 Apr 2017

20 Apr 2017

11 Apr 2017

31 Mar 2017

Fulfilling one’s dreams is a great goal and is something that is always present in everything BBVA does. So much so that “Adelante por los sueños que aún nos quedan (Onwards for the dreams that we still have)” is a line in the lyrics of the corporate tune that BBVA adopted 10 years ago and that it is now leaving behind to take a leap forward with his new sonic DNA How we dream, which have a common denominator: dreams.

02 Mar 2017

27 Feb 2017

11 Jan 2017

09 Jan 2017

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Creating Opportunities is the BBVA Group’s new tagline. After a decade, ‘Adelante’ is giving way to a new tagline that fits with the bank’s new purpose: To bring the age of opportunity to everyone. In this interview, Carlos Ricardo, the BBVA Group’s Marketing Director and Brand Director Carlos Pérez Beruete explain the process that led to the new tagline.

04 Jan 2017

23 Dec 2016

13 Dec 2016

12 Dec 2016