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Marketing

03 Nov 2020

30 Sep 2020

17 Sep 2020

07 Aug 2020

10 Jun 2020

15 May 2020

What does a company bring to society? What role does it play? Why does a brand exist? These questions can be answered in many ways, each answer hinting at the company’s “what for”, the reason that drives it and defines how it engages with society, its purpose.

20 Mar 2020

13 Feb 2020

BBVA is gearing up for the first anniversary of the global unification of its brand identity. The introduction in the bank’s different locations is progressing at a good pace, thanks to the coordinated work of local teams to change both physical and digital assets. In fact, some countries like Argentina and Uruguay have already completed the process. On a global scale, in less than a year, over 3,600 branches around the world have been changed, and 1,000 logos have been adapted on different channels.

08 Jan 2020

26 Nov 2019

23 Nov 2019

02 Aug 2019

Video

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Video

With just a few days until the two month anniversary of the launch of the new corporate identity, we wanted to use this short video to summarize what it means for BBVA to have – for the first time in its history – a single global brand.

01 Aug 2019

30 Jul 2019

28 Jun 2019

The Marketing Association of Spain has awarded BBVA its top prize for 2019: the top national marketing award. After five months of analysis and deliberation, the Association recognized BBVA’s global marketing strategy, brand reputation and results.

13 Jun 2019

It was no easy task: to evolve (or revolutionize) BBVA’s logo so that it reflects the Group’s transformation.  The result was just revealed in all countries where BBVA operates. Imanol, Brian and Blanca are three of the designers who – from their area of expertise – participated in this historic project that makes BBVA’s new identity a reality.

12 Jun 2019

BBVA’s new brand  has now been rolled-out across all the countries within the bank’s footprint. The process of deploying the new corporate image will continue for the next six to twelve months, reaching all channels, both physical and virtual, and all customer touchpoints.

11 Jun 2019

24 May 2019

07 Feb 2019

24 Jan 2019

BBVA Compass saw a packed 2018 in terms of sponsorships, headlined by the first professional basketball game to be played in Birmingham, Ala. in 12 years and another trip with one of the best restaurants in the world, among other exciting opportunities for the bank’s clients and communities.

 

04 Sep 2018

30 Jul 2018

24 Jul 2018

19 Jul 2018

In case you hadn’t heard, pro basketball is coming to the city of Birmingham, Ala. for the first time in 12 years, an opportunity created by BBVA Compass and announced officially on May 3 at the Alabama Sports Hall of Fame. The game, to be played on October 2, will be showcased at the BJCC, with family-friendly and community-related events leading up to the big day. With the game only 75 days away, check out a list of things you should know about leading up to tip-off.

12 Jun 2018

12 Mar 2018

14 Feb 2018