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Marketing

04 Sep 2018

30 Jul 2018

24 Jul 2018

19 Jul 2018

In case you hadn’t heard, pro basketball is coming to the city of Birmingham, Ala. for the first time in 12 years, an opportunity created by BBVA Compass and announced officially on May 3 at the Alabama Sports Hall of Fame. The game, to be played on October 2, will be showcased at the BJCC, with family-friendly and community-related events leading up to the big day. With the game only 75 days away, check out a list of things you should know about leading up to tip-off.

12 Jun 2018

12 Mar 2018

14 Feb 2018

12 Feb 2018

BBVA Compass today announced it will extend and expand its brand ambassador agreement with May 2018 Texas Longhorn graduate and rising country music singer Tyler Dial. The senior at the McCombs School of Business just finished recording the first EP for his second album project, this time recording in Nashville, Tenn. with new industry veterans by his side for production, instrumentation, background vocals and more.

02 Feb 2018

26 Jan 2018

28 Dec 2017

15 Dec 2017

17 Nov 2017

14 Nov 2017

BBVA Compass has agreed to a multiyear agreement with the world’s leading sports and live entertainment company AEG to create opportunities for customers across the country, including events, concerts and brand activations at some of AEG’s key venues. The deal names BBVA Compass the exclusive banking partner across Fiddler’s Green Amphitheatre, Ogden Theatre (both in Denver, Colorado), and Verizon Theatre at Grand Prairie (Texas).

26 Oct 2017

25 Sep 2017

11 Aug 2017

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How We Dream, the musical identity of BBVA, ha­­s undergone a major change from the time Michele Arnese and Ulrich Reese composed it, until it came to be sung by Maico.  The adaptation of a DNA in sound form is not an easy process, but producer Manuel Colmenero was able to direct and adapt the tune and turn it into a great success.

20 Jul 2017

23 Jun 2017

22 Jun 2017

Age makes a difference – a big one – when it comes to downloading apps. Centennials prefer Snapchat, Instagram and Vine. Millennials like Tinder and Soundcloud. Generation X looks for apps to watch movies and for travel. And baby boomers? They prefer apps to monitor their health.

20 Jun 2017

Music, an indispensable connecting thread for telling stories. Excitement, a fundamental element when starting a new project. The responsibility for producing a job well done. These are the three pieces of a new puzzle that BBVA is putting together. Do you want to know more?

01 Jun 2017

26 May 2017

23 May 2017

19 May 2017

Brands are hiring influencers to reach out the masses. Companies are paying dizzying sums of money for a picture. They say the investment is worth it. However, trusting communications to people outside an organization entails risks.

10 May 2017

09 May 2017

08 May 2017

03 May 2017

24 Apr 2017

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31 Mar 2017

Fulfilling one’s dreams is a great goal and is something that is always present in everything BBVA does. So much so that “Adelante por los sueños que aún nos quedan (Onwards for the dreams that we still have)” is a line in the lyrics of the corporate tune that BBVA adopted 10 years ago and that it is now leaving behind to take a leap forward with his new sonic DNA How we dream, which have a common denominator: dreams.

02 Mar 2017

27 Feb 2017

11 Jan 2017

09 Jan 2017

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Creating Opportunities is the BBVA Group’s new tagline. After a decade, ‘Adelante’ is giving way to a new tagline that fits with the bank’s new purpose: To bring the age of opportunity to everyone. In this interview, Carlos Ricardo, the BBVA Group’s Marketing Director and Brand Director Carlos Pérez Beruete explain the process that led to the new tagline.

04 Jan 2017

23 Dec 2016

13 Dec 2016

12 Dec 2016

28 Nov 2016

Communication involves the sending and receiving of a message, yet it is hardly ever that simple. Problems can arise if the message is not understood, its meaning is distorted, or even worse, it leads to mistrust.

16 Nov 2016

24 Oct 2016

19 Oct 2016

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Shamir Karkal at Fintech University

BBVA’s Head of Open APIs Shamir Karkal keynoting Fintech University on Monday, Oct. 17. The daylong gathering at San Francisco’s Bently Reserve was hosted by BBVA’s Open Innovation team, and featured fintech entrepreneurs from around the globe.

17 Oct 2016

11 Oct 2016

Half-a-dozen years ago, the American wine critic Antonio Galloni decided to come up with a critical guide to the world’s best wines. If he had tried to do that in the 1990s, he would have had two options: 1. create a (very heavy) encyclopedia; or 2. issue lots of (equally cumbersome) magazines. “Thirty years ago wine knowledge was books and magazines,” Galloni says.

10 Oct 2016

Anthony Thomson, founder of Atom Bank, is absolutely clear about his career goal: He wants to redefine customers’ everyday relationship with money, he wants to improve it. He is aware that the financial sector is in the midst of a revolution marked by an unstoppable wave of disruption. “The first change is that money is data and data are the main product of our business” he said during his address in South Summit, where he unveiled three essential challenges that all companies must face to survive in this paradigm shift.

30 Sep 2016