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Communication,marketing and advertising

15 Feb 2018

Garanti Bank is recognized internationally with its practices in gender equality and once again included in the Bloomberg Gender Equality Index. Through its numerous practices and initiatives for ensuring gender equality within its human resources as well as its activities directed to customers and the community, Garanti is the only company to be included in the index from Turkey.

02 Feb 2018

10 Jan 2018

28 Dec 2017

19 Dec 2017

Christmas and New Year’s are coming and with them, new resolutions and new dreams.  BBVA wants to celebrate these holidays by recalling that opportunities are within everyone’s reach, in line with the company’s corporate purpose: “To bring the age of opportunity to everyone. “

11 Dec 2017

In April 2010, when smartphone penetration was still very low in Argentina, BBVA Francés launched an innovative communication channel to be closer to its customers. FrancésGo was the first mobile channel in the financial sector. It allowed customers to obtain information about BBVA Francés card promotions by text message (SMS that all types of devices could receive), segmented by area, type and brand. At the time, customers had to send the word “GO” to a four-digit number. And that’s how it all started.

08 Nov 2017

Garanti Bank won the first prize in 2 different categories in Golden Spider (AltınÖrümcek) Web Awards, where the best Internet and web practices in Turkey are rewarded. Garanti Cep (Garanti Mobile) making things easier for the users with its renewed designand functionality, was selected the “Best Mobile Application” in the category of Banking and Finance whereas the website of Garanti Mortgage, Garantimortgage.com also received the “The Best Website Award” in the same category. Garanti Cep and “garantimortgage.com.tr”also won the people’s favorite award.

20 Oct 2017

The objective is not an easy one to achieve: making sure that the products that reach the market are the ones customers need and demand. The task is even more complicated if production must be speeded up, in order to reach the market before the competition. Tech companies were pioneers in facing this challenge; they did so by using agile methods, a way of working that has played a key role in the success of companies like Google and Spotify, and which BBVA has made a fundamental tool in accelerating its digital transformation.

24 Aug 2017

11 Aug 2017

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How We Dream, the musical identity of BBVA, ha­­s undergone a major change from the time Michele Arnese and Ulrich Reese composed it, until it came to be sung by Maico.  The adaptation of a DNA in sound form is not an easy process, but producer Manuel Colmenero was able to direct and adapt the tune and turn it into a great success.

04 Jul 2017

29 Jun 2017

They say that islanders tend to be reserved, and take their time to open up.  Miguel, Nito, Joan, Emilio and Ángel could all be said to fit the stereotype, except when they talk about music. They are Maico, the group tasked with singing BBVA’s sound identity, ‘How we dream’.

26 Jun 2017

A signature sound is much more than a song. It should tell a story that identifies it with the company’s values. That’s ‘How We Dream’ for BBVA – the sound track of opportunities – and Maico, the group that is the voice and soul of these opportunities.

20 Jun 2017

Music, an indispensable connecting thread for telling stories. Excitement, a fundamental element when starting a new project. The responsibility for producing a job well done. These are the three pieces of a new puzzle that BBVA is putting together. Do you want to know more?

01 Jun 2017

30 May 2017

26 May 2017

25 May 2017

“The path is made by walking,” said the great poet Antonio Machado. In the case of BBVA, the path has more than 160 years of history, starting with the bank´s foundation and today, it has reached a turning point. The new BBVA is a global financial group leading the transformation of the banking industry worldwide, putting all the new opportunities within everyone´s reach.

19 May 2017

Brands are hiring influencers to reach out the masses. Companies are paying dizzying sums of money for a picture. They say the investment is worth it. However, trusting communications to people outside an organization entails risks.

11 May 2017

Free Wi-Fi, reservations by mobile phone or requesting a massage via WhatsApp. Travelers today are digital and hotels cannot ignore the needs of their guests – even though new concepts are appearing where disconnecting is in vogue, such as Digital Detox. Modern travelers can choose the option that best suits their needs.

09 May 2017

08 May 2017

03 May 2017

11 Apr 2017

31 Mar 2017

Fulfilling one’s dreams is a great goal and is something that is always present in everything BBVA does. So much so that “Adelante por los sueños que aún nos quedan (Onwards for the dreams that we still have)” is a line in the lyrics of the corporate tune that BBVA adopted 10 years ago and that it is now leaving behind to take a leap forward with his new sonic DNA How we dream, which have a common denominator: dreams.

On January 10th, BBVA launched a new tagline – Creating opportunities. It was a necessary step to reflect the changes underway at the bank – a transformation BBVA began more than 10 years ago that more than anything, benefits customers.  In just two words, this new tagline summarizes the bank’s new purpose: “To bring the age of opportunity to everyone.”

22 Mar 2017

21 Mar 2017

09 Mar 2017

02 Mar 2017

27 Feb 2017

10 Feb 2017

10 Jan 2017

Creating Opportunities is the BBVA Group’s new tagline. After a decade, ‘Adelante’ is giving way to a new tagline that fits with the bank’s new purpose: To bring the age of opportunity to everyone. In this interview, Carlos Ricardo, the BBVA Group’s Marketing Director and Brand Director Carlos Pérez Beruete explain the process that led to the new tagline. It will also be accompanied by a new image, identity, sound and value proposition. “2017 will be the year that consumers clearly see how the bank has been transforming in recent years,” they say.

BBVA has a new tagline: Creating Opportunities. The bank will start using it in February and it will be progressively introduced in all countries, all communications to customers and all of BBVA’s printed and digital materials. BBVA’s new tagline sums up the bank’s purpose, launched a few months ago: “To bring the age of opportunity to everyone”

09 Jan 2017

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Creating Opportunities is the BBVA Group’s new tagline. After a decade, ‘Adelante’ is giving way to a new tagline that fits with the bank’s new purpose: To bring the age of opportunity to everyone. In this interview, Carlos Ricardo, the BBVA Group’s Marketing Director and Brand Director Carlos Pérez Beruete explain the process that led to the new tagline.

05 Jan 2017

02 Jan 2017

30 Dec 2016

23 Dec 2016

13 Dec 2016

12 Dec 2016

28 Nov 2016

Communication involves the sending and receiving of a message, yet it is hardly ever that simple. Problems can arise if the message is not understood, its meaning is distorted, or even worse, it leads to mistrust.

03 Nov 2016

02 Nov 2016

27 Oct 2016

BBVA today reported financial results for the first nine months of 2016. According to BBVA CEO Carlos Torres Vila, “it has been a good quarter, with solid growth in recurring revenues, cost control, and stability in risk indicators. Furthermore, we have already achieved the capital goal we had set for 2017.”

These are the 5 keys to understanding BBVA’s results:

10 Oct 2016

The NBA is back. So much so that the 30 franchises are now deeply immersed in the 2016/2017 preseason. Here at bbva.com we will go over the changes in the teams from the Eastern Conference and Western Conference, as well as their outlook for the season. Will the Cleveland Cavaliers repeat as champions this season? We’ll have to wait for the answer to this and many other questions during this exciting season.

07 Oct 2016

The NBA is back. So much so that the 30 franchises are now deeply immersed in the 2016/2017 preseason. Here at bbva.com we will go over the changes in the teams from the Eastern Conference and Western Conference, as well as their outlook for the season. Will the Cleveland Cavaliers repeat as champions this season? We’ll have to wait for the answer to this and many other questions during this exciting season.

30 Sep 2016

22 Sep 2016