Communication,marketing and advertising
01 Dec 2021
Garanti BBVA was named ‘Turkey's Best SME Bank’ by international publication Global Finance. The evaluation was based on data provided by banks in this business segment, with an in-depth analysis of available products and services, and inputs from industry professionals, managers, technology experts and independent research.
31 Mar 2021
Artificial intelligence, machine learning and big data are transforming the traditional application of tech in the world of marketing. With these tools, startups and SMEs are able to reach a more specific audience for their products at a lower cost than traditional advertising.
15 Mar 2021
BBVA USA CIO Kevin McMahon has been selected as a finalist for the 2021 ORBIE Alabama CIO of the Year Award in the “Large Enterprise” category, which recognizes the top CIOs from several cities and regions across the country affiliated with the Inspire CIO Leadership Network.
07 Aug 2020
More than a year ago, BBVA hit a historic milestone when it changed its global brand identity, offering a unique value proposition and a common, consistent user experience. An important element of the bank’s new identity is its ray of light.
19 May 2020
Falsehood, lie, fallacy, insidiousness, post-truth. There are a multitude of synonyms to refer to the term that continues to fill social networks and the media: ‘fake news’.
15 May 2020
What does a company bring to society? What role does it play? Why does a brand exist? These questions can be answered in many ways, each answer hinting at the company’s “what for”, the reason that drives it and defines how it engages with society, its purpose.
02 Apr 2020
12 Mar 2020
YouTube started publishing its Ads Leaderboard list in 2017, to showcase the best performing and impactful advertising campaigns on its channels. The streaming giant has just released the list of ads that garnered the best results in Turkey in 2019, and, once again, Garanti BBVA’s campaigns rank high on list. The list is drawn up based on a number of factors, including the number of organic and paid plays, viewing time and the full playthrough ratio of each ad.
13 Feb 2020
BBVA is gearing up for the first anniversary of the global unification of its brand identity. The introduction in the bank’s different locations is progressing at a good pace, thanks to the coordinated work of local teams to change both physical and digital assets. In fact, some countries like Argentina and Uruguay have already completed the process. On a global scale, in less than a year, over 3,600 branches around the world have been changed, and 1,000 logos have been adapted on different channels.
26 Nov 2019
The bank was recognized for its success in eCommerce by the ECHO Awards, which are jointly organized by the leading local research consulting firm, Akademetre, and specialist trade journal, Marketing Türkiey
15 Nov 2019
We interview Santiago Lopez Heredia,
03 Oct 2019
Garanti BBVA is the industry leader in Turkey with its innovative retail banking products and services. As such, it was recognized as the Best Retail Bank in Turkey for the fifth year in a row by ‘World Finance,’ the internationally respected publication covering the global economy.
02 Aug 2019
30 Jul 2019
28 Jun 2019
For a challenge as big as a global brand identity change, campaign coordination and monitoring via social networks is key to ensuring that everyone, customers and non-customers alike, receives all information at this crucial time in a company's life. This is how BBVA did it.
26 Jun 2019
As part of its digital transformation strategy, the BBVA Group recently introduced a new brand identity and logo that will be used in all countries where the bank has a presence.
18 Jun 2019
Some of the biggest secrets in business are known to just a handful of people. Think of the recipes for Coca-Cola, or the KFC coating, or the ingredients in WD-40. But when it comes to secretly planning to change the brand for an entire business - and swapping out tens of thousands of physical and digital logos in the process - letting only a few people in on the secret is never going to be enough.
13 Jun 2019
Creating Opportunities. This is the BBVA motto and the strategy behind the Group's rebranding. Launched across the bank’s footprint, the new logo is the "physical and tangible" element that represents – both internally and externally – the transformation undertaken by the Group.
It was no easy task: to evolve (or revolutionize) BBVA’s logo so that it reflects the Group’s transformation. The result was just revealed in all countries where BBVA operates. Imanol, Brian and Blanca are three of the designers who - from their area of expertise - participated in this historic project that makes BBVA’s new identity a reality.
12 Jun 2019
Rebranding a company is no easy task. Neither is creating the campaign to support this change. But for those who worked on BBVA’s campaign to launch the new brand, it has been an absorbing and rewarding experience.
11 Jun 2019
BBVA has unveiled its new corporate identity across the countries within its operating footprint, re-designed to represent the timeless, simple, and universal value of opportunities.
04 Jun 2019
A company like BBVA has many stories to tell, and the objective is always to find a way to share our stories with as many people as possible. This is why we have been developing a voice content strategy linked to podcast programming for more than a year.
06 Mar 2019
Garanti Bank has been supporting music for over 20 years now, uniting fans with internationally renowned artists. In addition to the Istanbul Jazz Festival, which will feature over 250 artists this July, the Turkish bank has also supported more than 1,500 concerts including big names like Travis, Nick Cave, Sting, Bjork, Marcus Miller, Joss Stone, Nouvelle Vague, Stacey Kent, Tony Allen, Madeleine Peyroux and Roger Waters. In the next few months, it will bring fans two more stars through its concert series: Courtney Barnett and Balthazar.
07 Feb 2018
BBVA Compass’s brand mission of creating opportunities came to life in 2017 with multiple initiatives, including a super start to the year, a summer filled with giving, and a special event for Birmingham high school students.
02 Feb 2018
BBVA enters the list of the world’s Top 25 banking brands published by The Banker (FT Group).
10 Jan 2018
BBVA-owned content be available through a number of channels, including iVoox, Apple podcasts, bbva.com and BBVA's social media profiles. BBVA's first proposal for the new channel is Blink, a weekly program offering practical information on personal finance, fintech solutions, work methodologies and tips to help users make the best financial decisions.
28 Dec 2017
A bright new year dawned for BBVA Compass in 2017 with the January installation of a new President and CEO and the debut of a new global tagline - Creating Opportunities - that would become the theme for the bank’s activities throughout the year.
19 Dec 2017
Christmas and New Year’s are coming and with them, new resolutions and new dreams. BBVA wants to celebrate these holidays by recalling that opportunities are within everyone’s reach, in line with the company’s corporate purpose: “To bring the age of opportunity to everyone. "
11 Dec 2017
In April 2010, when smartphone penetration was still very low in Argentina, BBVA Francés launched an innovative communication channel to be closer to its customers. FrancésGo was the first mobile channel in the financial sector. It allowed customers to obtain information about BBVA Francés card promotions by text message (SMS that all types of devices could receive), segmented by area, type and brand. At the time, customers had to send the word “GO” to a four-digit number. And that's how it all started.
08 Nov 2017
Garanti Bank won the first prize in 2 different categories in Golden Spider (AltınÖrümcek) Web Awards, where the best Internet and web practices in Turkey are rewarded. Garanti Cep (Garanti Mobile) making things easier for the users with its renewed designand functionality, was selected the “Best Mobile Application” in the category of Banking and Finance whereas the website of Garanti Mortgage, “Garantimortgage.com” also received the “The Best Website Award” in the same category. Garanti Cep and “garantimortgage.com.tr”also won the people’s favorite award.