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Communication,marketing and advertising

07 Aug 2020

19 May 2020

15 May 2020

What does a company bring to society? What role does it play? Why does a brand exist? These questions can be answered in many ways, each answer hinting at the company’s “what for”, the reason that drives it and defines how it engages with society, its purpose.

02 Apr 2020

12 Mar 2020

YouTube started publishing its Ads Leaderboard list in 2017, to showcase the best performing and impactful advertising campaigns on its channels. The streaming giant has just released the list of ads that garnered the best results in Turkey in 2019, and, once again, Garanti BBVA’s campaigns rank high on list. The list is drawn up based on a number of factors, including the number of organic and paid plays, viewing time and the full playthrough ratio of each ad.

13 Feb 2020

BBVA is gearing up for the first anniversary of the global unification of its brand identity. The introduction in the bank’s different locations is progressing at a good pace, thanks to the coordinated work of local teams to change both physical and digital assets. In fact, some countries like Argentina and Uruguay have already completed the process. On a global scale, in less than a year, over 3,600 branches around the world have been changed, and 1,000 logos have been adapted on different channels.

26 Nov 2019

15 Nov 2019

03 Oct 2019

Garanti BBVA is the industry leader in Turkey with its innovative retail banking products and services. As such, it was recognized as the Best Retail Bank in Turkey for the fifth year in a row by ‘World Finance,’ the internationally respected publication covering the global economy.

02 Aug 2019

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With just a few days until the two month anniversary of the launch of the new corporate identity, we wanted to use this short video to summarize what it means for BBVA to have – for the first time in its history – a single global brand.

30 Jul 2019

28 Jun 2019

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For a challenge as big as a global brand identity change, campaign coordination and monitoring via social networks is key to ensuring that everyone, customers and non-customers alike, receives all information at this crucial time in a company’s life. This is how BBVA did it.

26 Jun 2019

18 Jun 2019

Some of the biggest secrets in business are known to just a handful of people. Think of the recipes for Coca-Cola, or the KFC coating, or the ingredients in WD-40. But when it comes to secretly planning to change the brand for an entire business – and swapping out tens of thousands of physical and digital logos in the process – letting only a few people in on the secret is never going to be enough.

13 Jun 2019

It was no easy task: to evolve (or revolutionize) BBVA’s logo so that it reflects the Group’s transformation.  The result was just revealed in all countries where BBVA operates. Imanol, Brian and Blanca are three of the designers who – from their area of expertise – participated in this historic project that makes BBVA’s new identity a reality.

12 Jun 2019

11 Jun 2019

04 Jun 2019

06 Mar 2019

Garanti Bank has been supporting music for over 20 years now, uniting fans with internationally renowned artists. In addition to the Istanbul Jazz Festival, which will feature over 250 artists this July, the Turkish bank has also supported more than 1,500 concerts including big names like Travis, Nick Cave, Sting, Bjork, Marcus Miller, Joss Stone, Nouvelle Vague, Stacey Kent, Tony Allen, Madeleine Peyroux and Roger Waters. In the next few months, it will bring fans two more stars through its concert series: Courtney Barnett and Balthazar.

07 Feb 2018

02 Feb 2018

10 Jan 2018

28 Dec 2017

19 Dec 2017

Christmas and New Year’s are coming and with them, new resolutions and new dreams.  BBVA wants to celebrate these holidays by recalling that opportunities are within everyone’s reach, in line with the company’s corporate purpose: “To bring the age of opportunity to everyone. “

11 Dec 2017

In April 2010, when smartphone penetration was still very low in Argentina, BBVA Francés launched an innovative communication channel to be closer to its customers. FrancésGo was the first mobile channel in the financial sector. It allowed customers to obtain information about BBVA Francés card promotions by text message (SMS that all types of devices could receive), segmented by area, type and brand. At the time, customers had to send the word “GO” to a four-digit number. And that’s how it all started.

08 Nov 2017

Garanti Bank won the first prize in 2 different categories in Golden Spider (AltınÖrümcek) Web Awards, where the best Internet and web practices in Turkey are rewarded. Garanti Cep (Garanti Mobile) making things easier for the users with its renewed designand functionality, was selected the “Best Mobile Application” in the category of Banking and Finance whereas the website of Garanti Mortgage, Garantimortgage.com also received the “The Best Website Award” in the same category. Garanti Cep and “garantimortgage.com.tr”also won the people’s favorite award.

20 Oct 2017

The objective is not an easy one to achieve: making sure that the products that reach the market are the ones customers need and demand. The task is even more complicated if production must be speeded up, in order to reach the market before the competition. Tech companies were pioneers in facing this challenge; they did so by using agile methods, a way of working that has played a key role in the success of companies like Google and Spotify, and which BBVA has made a fundamental tool in accelerating its digital transformation.

24 Aug 2017

11 Aug 2017

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How We Dream, the musical identity of BBVA, ha­­s undergone a major change from the time Michele Arnese and Ulrich Reese composed it, until it came to be sung by Maico.  The adaptation of a DNA in sound form is not an easy process, but producer Manuel Colmenero was able to direct and adapt the tune and turn it into a great success.

04 Jul 2017

29 Jun 2017

They say that islanders tend to be reserved, and take their time to open up.  Miguel, Nito, Joan, Emilio and Ángel could all be said to fit the stereotype, except when they talk about music. They are Maico, the group tasked with singing BBVA’s sound identity, ‘How we dream’.

26 Jun 2017

A signature sound is much more than a song. It should tell a story that identifies it with the company’s values. That’s ‘How We Dream’ for BBVA – the sound track of opportunities – and Maico, the group that is the voice and soul of these opportunities.

20 Jun 2017

Music, an indispensable connecting thread for telling stories. Excitement, a fundamental element when starting a new project. The responsibility for producing a job well done. These are the three pieces of a new puzzle that BBVA is putting together. Do you want to know more?

01 Jun 2017

30 May 2017

26 May 2017

25 May 2017

“The path is made by walking,” said the great poet Antonio Machado. In the case of BBVA, the path has more than 160 years of history, starting with the bank´s foundation and today, it has reached a turning point. The new BBVA is a global financial group leading the transformation of the banking industry worldwide, putting all the new opportunities within everyone´s reach.

19 May 2017

Brands are hiring influencers to reach out the masses. Companies are paying dizzying sums of money for a picture. They say the investment is worth it. However, trusting communications to people outside an organization entails risks.

11 May 2017

Free Wi-Fi, reservations by mobile phone or requesting a massage via WhatsApp. Travelers today are digital and hotels cannot ignore the needs of their guests – even though new concepts are appearing where disconnecting is in vogue, such as Digital Detox. Modern travelers can choose the option that best suits their needs.

09 May 2017

08 May 2017

03 May 2017

11 Apr 2017

31 Mar 2017

Fulfilling one’s dreams is a great goal and is something that is always present in everything BBVA does. So much so that “Adelante por los sueños que aún nos quedan (Onwards for the dreams that we still have)” is a line in the lyrics of the corporate tune that BBVA adopted 10 years ago and that it is now leaving behind to take a leap forward with his new sonic DNA How we dream, which have a common denominator: dreams.

On January 10th, BBVA launched a new tagline – Creating opportunities. It was a necessary step to reflect the changes underway at the bank – a transformation BBVA began more than 10 years ago that more than anything, benefits customers.  In just two words, this new tagline summarizes the bank’s new purpose: “To bring the age of opportunity to everyone.”

22 Mar 2017

21 Mar 2017

14 Mar 2017

Under the media’s radar and away from the latest trends, the industry keeps making headway in its road to digitization. Much is being said about the importance of connecting all machines, the Internet of Things, but transformations will be far reaching and of all kinds.

09 Mar 2017