BBVA unveils its new brand in order to better convey the new reality of the bank, which is both increasingly digital and international. The bank delivers a value proposition that provides its customers the best global solutions and an unparalleled user experience.
With this advertising campaign, BBVA demonstrates how the relationship with its customers is changing and how it is transforming banking to put the world’s opportunities in their hands. The initiative consists of an integrated marketing campaign that can be seen across the different paid communication media— television, cinema, radio, press, magazines, and the Internet—within the bank’s international footprint, as well as in the bank’s own channels: their offices and in all the BBVA digital channels.
This global campaign will continue throughout the coming months alongside local campaigns in each country. The central message will be on the value proposition that the bank’s products and services provide its customers.
The rebranding is taking place simultaneously at every level and in every country where BBVA has a presence, and has been timed to coincide with the launch of the new corporate identity at the bank’s buildings and anywhere customers and other stakeholders interact with it: offices, web pages, apps, etc.
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