Building on its current “Your Bank for…” marketing campaign, BBVA has produced two new animated videos in response to the pandemic-related challenges small businesses are currently facing.

A new ad campaign by BBVA USA is sweeping through select markets within the bank’s footprint, in both digital and traditional broadcast channels.

BBVA USA has launched a new ad campaign designed to highlight the bank’s efforts in helping people and businesses take the first steps in their recovery from the pandemic and reach financial milestones in the future.

BBVA USA today launched a new brand campaign focused on encouraging customers to stay home and stay safe by conducting their banking transactions using the bank’s phone and digital channels.

• Building Up: BBVA USA announced its involvement in a new 60-story, multi-use tower in downtown Austin.
• Enhancing Answers: BBVA USA announced that it was one of a few firms to beta test Yext Answers, a new search product for websites.
• Delivering Cheer: The BBVA Foundation teamed with its nonprofit partners to spread holiday joy to families participating in its financial education program.

• Appointments: BBVA USA promotes Dillan Knudson to Houston CEO and Jon Rebello to Austin CEO; the bank also appoints personnel in various business units.
• Entrepreneurship: BBVA USA announces the overall winners for two of the bank’s small business initiatives.
• New Campaign: BBVA USA rolls out its biggest broadcast and digital marketing campaign in a decade.

Nearly six months ago, BBVA subsidiaries around the world dropped their local “last” names becoming known simply as BBVA. The change to a unified global brand was subtle in some geographies, but represented a major change in others.

BBVA USA announced that its biggest broadcast and digital marketing campaign in a decade will be rolling out Friday and will continue through the remainder of the year and into 2020.

An innovative development program for new college graduates in STEM fields (science, technology, engineering, mathematics) is securing high tech talent for the future.

Small businesses have enough on their plate – two-thirds of small businesses fail within their first ten years of existence – when starting their operations. With everything that needs to be done to ensure a solid business plan, who has time to execute a seemingly trivial social media strategy?

A world of opportunities awaits you at BBVA—literally. The bank’s Global Mobility program recently debuted, and U.S. employees with a keen sense of adventure are exploring  opportunities to work overseas. The mobility program is designed strategically to attract and retain talent across the bank’s footprint, which spans 31 countries across four continents, explained Sonia Storer, BBVA USA director of talent acquisition and development.

Business Banking Officer (BBO) Chris Sievers’s relationship with the Colorado bank that would eventually become BBVA began more than 20 years ago when he was in high school, contracting as a handyman for the bank. This May, Sievers celebrates an official 20 years with BBVA and his journey, like many here at the bank, is one of opportunity and internal mobility. He shared how BBVA has fostered his growth and development over the years, from one career-enriching role to the next.

It was no easy task: to evolve (or revolutionize) BBVA’s logo so that it reflects the Group’s transformation.  The result was just revealed in all countries where BBVA operates. Imanol, Brian and Blanca are three of the designers who – from their area of expertise – participated in this historic project that makes BBVA’s new identity a reality.

BBVA’s new brand  has now been rolled-out across all the countries within the bank’s footprint. The process of deploying the new corporate image will continue for the next six to twelve months, reaching all channels, both physical and virtual, and all customer touchpoints.

BBVA today initiated its new brand strategy and updated logo originally announced in April, beginning the process of replacing tens of thousands of physical logos — and thousands more digital ones — with the bank’s new mark. In the U.S., crown signage on high rise buildings in Birmingham, Ala., Denver, Austin, San Antonio, Dallas and Houston unveiled the new logo today, along with four branch locations. Remaining locations will transition to the new brand in the coming months.

BBVA formally presented its new brand identity and logo, following the announcement to employees on the coming change two months ago.