Building on its current “Your Bank for…” marketing campaign, BBVA has produced two new animated videos in response to the pandemic-related challenges small businesses are currently facing.

A new ad campaign by BBVA USA is sweeping through select markets within the bank’s footprint, in both digital and traditional broadcast channels.

BBVA USA has launched a new ad campaign designed to highlight the bank’s efforts in helping people and businesses take the first steps in their recovery from the pandemic and reach financial milestones in the future.

BBVA USA today launched a new brand campaign focused on encouraging customers to stay home and stay safe by conducting their banking transactions using the bank’s phone and digital channels.

• Building Up: BBVA USA announced its involvement in a new 60-story, multi-use tower in downtown Austin.
• Enhancing Answers: BBVA USA announced that it was one of a few firms to beta test Yext Answers, a new search product for websites.
• Delivering Cheer: The BBVA Foundation teamed with its nonprofit partners to spread holiday joy to families participating in its financial education program.

• Appointments: BBVA USA promotes Dillan Knudson to Houston CEO and Jon Rebello to Austin CEO; the bank also appoints personnel in various business units.
• Entrepreneurship: BBVA USA announces the overall winners for two of the bank’s small business initiatives.
• New Campaign: BBVA USA rolls out its biggest broadcast and digital marketing campaign in a decade.

Nearly six months ago, BBVA subsidiaries around the world dropped their local “last” names becoming known simply as BBVA. The change to a unified global brand was subtle in some geographies, but represented a major change in others.

BBVA USA announced that its biggest broadcast and digital marketing campaign in a decade will be rolling out Friday and will continue through the remainder of the year and into 2020.

An innovative development program for new college graduates in STEM fields (science, technology, engineering, mathematics) is securing high tech talent for the future.

Small businesses have enough on their plate – two-thirds of small businesses fail within their first ten years of existence – when starting their operations. With everything that needs to be done to ensure a solid business plan, who has time to execute a seemingly trivial social media strategy?

A world of opportunities awaits you at BBVA—literally. The bank’s Global Mobility program recently debuted, and U.S. employees with a keen sense of adventure are exploring  opportunities to work overseas. The mobility program is designed strategically to attract and retain talent across the bank’s footprint, which spans 31 countries across four continents, explained Sonia Storer, BBVA USA director of talent acquisition and development.

Business Banking Officer (BBO) Chris Sievers’s relationship with the Colorado bank that would eventually become BBVA began more than 20 years ago when he was in high school, contracting as a handyman for the bank. This May, Sievers celebrates an official 20 years with BBVA and his journey, like many here at the bank, is one of opportunity and internal mobility. He shared how BBVA has fostered his growth and development over the years, from one career-enriching role to the next.

It was no easy task: to evolve (or revolutionize) BBVA’s logo so that it reflects the Group’s transformation.  The result was just revealed in all countries where BBVA operates. Imanol, Brian and Blanca are three of the designers who – from their area of expertise – participated in this historic project that makes BBVA’s new identity a reality.

BBVA’s new brand  has now been rolled-out across all the countries within the bank’s footprint. The process of deploying the new corporate image will continue for the next six to twelve months, reaching all channels, both physical and virtual, and all customer touchpoints.

BBVA today initiated its new brand strategy and updated logo originally announced in April, beginning the process of replacing tens of thousands of physical logos — and thousands more digital ones — with the bank’s new mark. In the U.S., crown signage on high rise buildings in Birmingham, Ala., Denver, Austin, San Antonio, Dallas and Houston unveiled the new logo today, along with four branch locations. Remaining locations will transition to the new brand in the coming months.

BBVA formally presented its new brand identity and logo, following the announcement to employees on the coming change two months ago.

BBVA today announced to its employees that it will unify its brand and launch a new logo across its footprint, as it advances in its efforts to offer its customers the best products and services, in an increasingly digital environment. The Group held a special Live@BBVA event, watched in real time by its almost 126,000 team members, who attended in person or viewed via streaming. The event was co-hosted by BBVA Group Chairman Carlos Torres Vila and BBVA CEO Onur Genç.

AVA Digital Awards recently recognized the BBVA Music Sessions for its “high standard of excellence,” noting the work “serves as a benchmark for the industry.”

The Dallas Creation Center (technically in the Farmers Branch, Tex. suburb) has earned its place as the digital heart and soul of BBVA. Turns out, its diverse workforce and startup attitude are also positioning the team as a leader in innovative engagement, too.

BBVA Compass saw a packed 2018 in terms of sponsorships, headlined by the first professional basketball game to be played in Birmingham, Ala. in 12 years and another trip with one of the best restaurants in the world, among other exciting opportunities for the bank’s clients and communities.

Family is thousands of miles away for some BBVA Compass employees and contractors. And around the holidays, this distance is especially felt. So, Pavani Vepuri – BBVA Compass Quality Assurance Analyst who was born and raised in Nandivelugu, Tenali, India – decided to bring a bit of home to Birmingham.

BBVA Compass recently rolled out a new app and online platform that makes it easier for employees at every level to develop their leadership skills.

Whether you’ve just finished school and are beginning your career, or you’re taking inventory of your current career path, it’s important to take steps to take control and direct the course of that path.

Based on a quick online search, you might think building a professional brand is a simple three-step process involving social media of some kind. The fact is, a professional brand is nothing more than a good, old-fashioned reputation. And whether you deliberately created it or not, you already have one.

The clock is ticking down until professional basketball is played in Birmingham, Ala. for the first time in 12 years. With every big event comes a story – and the BBVA Compass Iron City Showdown is no exception.

When BBVA Compass, in tandem with the Colonnade Group and Summit Media, announced the BBVA Compass Iron City Showdown, a pro basketball exhibition game between the Houston Rockets and Memphis Grizzlies to be played in Birmingham, Ala., it emphasized that the game would also focus on community involvement.

In case you hadn’t heard, pro basketball is coming to the city of Birmingham, Ala. for the first time in 12 years, an opportunity created by BBVA Compass and announced officially on May 3 at the Alabama Sports Hall of Fame. The game, to be played on October 2, will be showcased at the BJCC, with family-friendly and community-related events leading up to the big day. With the game only 75 days away, check out a list of things you should know about leading up to tip-off.

Top news and articles from BBVA Compass in June reflected the bank’s commitment to being a digital leader and engine of opportunity for customers, small businesses and communities throughout its footprint. The bank also positioned itself as a financial education resource, publishing a series of informational articles on homeownership.

BBVA Compass‘ record quarterly earnings for the first quarter of 2018 was top news on bbva.com for the month of April. Other leading news in April and May reflected the bank’s commitment to small businesses, financial education, and being an engine of opportunity locally and within its communities. The bank also published a series of articles that spotlighted its culture, employees and digital transformation.

Innovation in communications is becoming increasingly important and necessary. BBVA’s ‘own voice’ project through BBVA.com has been shortlisted by ‘Digiday Media Awards Europe’ as one of the best new websites displaying an impressive performance in terms of editorial approach, quality and growth. These awards seek to pay tribute to companies working to modernize and improving media in Europe.

When Frances Guthrie started at Compass Bank in 1964, no one had to explain to her what “one team” meant. “We only had 11 people,” she said. “And that was counting the mail carrier.” That was just one of the memories shared by Guthrie and about 30 other retired former team members at the inaugural BBVA Compass Alumni Community Luncheon in Birmingham, Ala. last month.

In her ongoing signature advice column called “Dear Rosilyn,” BBVA Compass Chief Talent & Culture Executive Rosilyn Houston answers career-related questions from the bank’s team members. In her latest edition, she helps shed light on BBVA Compass’ culture and how the bank’s employees help shape it.

With the recent evolution in the realm of HR technology, there has been a rise in the number of organizations leveraging data and using it to obtain insights that drive their decision-making process. This data-driven perspective leads to a remarkable shift in the role of HR, advancing its function from reactive to proactive; from tactical to strategic. In a recent HR Tech Outlook feature, BBVA Compass Director of People Analytics Morgan Turnipseed shared knowledge on how workforce analytics is becoming an integral business component at the bank.

BBVA Compass continues to create opportunities for its clients, consumers and communities throughout its footprint, focusing on impactful hyper-local initiatives. Published on the bank’s global news platform, bbva.com, the articles below highlight BBVA Compass’ commitment to being an engine of opportunity within the communities it serves, and a bank with a mission of providing insights and services that help position its clients and consumers for a bright financial future.

BBVA Compass today announced it will extend and expand its brand ambassador agreement with May 2018 Texas Longhorn graduate and rising country music singer Tyler Dial. The senior at the McCombs School of Business just finished recording the first EP for his second album project, this time recording in Nashville, Tenn. with new industry veterans by his side for production, instrumentation, background vocals and more.

BBVA Compass’s brand mission of creating opportunities came to life in 2017 with multiple initiatives, including a super start to the year, a summer filled with giving, and a special event for Birmingham high school students.

Around this time last year, BBVA Compass was gearing up to help the city of Houston host professional football’s biggest game. What resulted was a bevy of activities, including charitable giving, delicious client dinners, and an initiative to help with traffic congestion.

From part time teller to BBVA Compass small-medium enterprise commercial banking West Region officer, Dinuk Perera built his career on determination. In this edition of Employee Spotlight, Perera puts the phrase, “chase your dreams”, into perspective and shares his inspirational story of creating opportunities to succeed.

In December, BBVA Compass published a series of articles that captured its brand promise of “creating opportunities,” honing in on efforts and investments that will positively impact underserved communities throughout the bank’s footprint. The bank also positioned itself as an engine of opportunity for people, highlighting its commitment to helping customers digitally and through an array of financial services.

The World’s 50 Best Restaurants organisation and Banco Bilbao Vizcaya Argentaria (BBVA) have established the 50 Best BBVA Scholarship, which will provide unique opportunities for aspiring chefs from all around the world.

Fans of both Boca Juniors and River Plate, Argentina´s premier soccer teams, can see the BBVA Francés logo on the jerseys of their favorite players. Music lovers, meanwhile, will find the bank sponsors tours by stars of yesterday and today, from Iron Maiden to Katy Perry.

In November, BBVA Compass published a series of articles that underscored its efforts of being an inclusive and digital bank committed to the customers, clients and communities throughout its footprint. Top articles of the month were centered around a recognition for the award-winning BBVA Compass Mobile Banking app; the bank’s recent achievement from the Human Rights Campaign; dinners held for the bank’s Denver clients; and the bank’s new agreement with entertainment presenter, AEG.

BBVA Compass has agreed to a multiyear agreement with the world’s leading sports and live entertainment company AEG to create opportunities for customers across the country, including events, concerts and brand activations at some of AEG’s key venues. The deal names BBVA Compass the exclusive banking partner across Fiddler’s Green Amphitheatre, Ogden Theatre (both in Denver, Colorado), and Verizon Theatre at Grand Prairie (Texas).

Last month, BBVA Compass showcased its digital prowess with headline stories about BBVA Open Talent, its 2017 online banking award from Javelin Strategy & Research, and Tuyyo, BBVA’s new money transfer mobile app. The bank also published articles that highlighted it as an engine of opportunity for its employees and the communities throughout its footprint. The bank wrapped up its month of stories on Oct. 27, releasing its third quarter earnings.

Houston’s East Downtown area will be inundated with the color orange Thursday night, as the Houston Dynamo gear up for their knockout round playoff game at BBVA Compass Stadium.