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BBVA's new brand, providing its customers global value

BBVA has unveiled its new corporate identity across the countries within its operating footprint, re-designed to represent the timeless, simple, and universal value of opportunities.

BBVA is a tireless brand that knows no borders; it pushes the limits and focuses on the client and on the future. The new corporate brand further embodies the global value the bank provides: a more expansive, valuable offering that responds to the needs of individual and business customers alike. In this video, some of the key participants talk about what this paradigm change entails and about the advantages associated with delivering new products and services on a global scale.

For BBVA Executive Chairman Carlos Torres Vila now is the time to be ambassadors and spread this message. “We have to advocate for our project, for what it represents, for what we’ve achieved and hope to achieve.”

This project marks an unparalleled milestone in the bank’s history, a milestone to which 4,000 people from different countries and disciplines have contributed. A single global team came together to build a common customer experience, with global products and services tailored to local requirements.

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